Snyk’s SEO playbook is a blend of scale and precision: they dominate informational queries with deep developer-first content while also owning high-intent, competitive keywords like “Snyk vs Veracode” and “Black Duck scan.”
Their strength lies in balancing broad educational reach (55K+ informational keywords) with decision-stage ownership (983 high-intent keywords), ensuring visibility across the full funnel.
Coupled with rising AI SERP presence, Snyk is shaping the developer security narrative before and during purchase evaluation.
Let us see how exactly are they pulling it off.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 83 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 65 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 92 | How well the brand ranks for all its name variations |
| Topical Authority | 96 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 80 | Core Web Vitals + crawl efficiency |
| Link Authority | 92 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 155K+ |
| Domain Rating | 83 |
| Backlinks | 1.1M Backlinks |
| Referring Domains | 15.4K |
| High-Intent Keywords | 983 Keywords |
| Informational Keywords | 55.4K Keywords |
| Branded Keywords | 32.7K Keywords |
Snyk’s SEO strength lies in its deep informational coverage paired with strong brand-led searches, giving it both top-of-funnel reach and buyer-ready visibility.
The balance signals a strategy built to educate broadly while capturing high-intent security demand.
Snyk is carving out a strong footprint in AI-driven search environments by ranking on queries that directly map to developer decision-making moments, such as:
This visibility ensures Snyk shows up as an answer-ready option when AI platforms surface recommendations, giving it influence in how buyers shortlist security solutions.
Cloudflare’s top-ranking pages span the full funnel: from beginner-friendly explainers (DNS, CDN, OSI model) to solution-driven queries (WAF, Zero Trust, DDoS protection).
By owning both broad educational traffic and high-intent commercial terms, Cloudflare cements itself as not just a product provider, but an internet authority.
| Page | Why It Matters |
|---|---|
| What Is Large Language Model | Captures surging interest in AI and LLMs, helping Cloudflare connect its infrastructure expertise with AI-driven workloads and developers. |
| What Is DNS | Foundational explainer that attracts massive informational traffic from users learning about DNS, positioning Cloudflare as a trusted educational hub. |
| What Is a DDoS Attack | Core to Cloudflare’s brand authority. Educates users on DDoS threats while naturally positioning its protection services as the go-to solution. |
| Low-Cost Domain Names | Commercially focused page targeting “cheap domains” and “domain pricing,” intercepting high-intent searches from SMBs and developers. |
| What Is a Domain Name | A staple educational keyword. Captures massive search volume from beginners, building brand recognition early in the digital journey. |
| What Is a CDN | Explains the role of CDNs, funneling both informational and commercial traffic toward Cloudflare’s core edge networking services. |
| IP Stresser / Booter Tools | Sensitive but high-value query. Educates around illegal DDoS tools, positioning Cloudflare as the security authority deterring misuse. |
| What Is Phishing | Engages security-conscious professionals by explaining phishing, reinforcing Cloudflare’s role in protecting identity and access. |
| What Is an SSL Certificate | Attracts strong commercial and educational traffic while tying directly into Cloudflare’s SSL/TLS product offerings. |
| OSI Model | Popular educational term, driving credibility with students, professionals, and IT teams seeking foundational networking knowledge. |
| Reverse Proxy | Important keyword in networking architecture; positions Cloudflare as the authority for secure and scalable proxy infrastructure. |
| What Is Penetration Testing | Attracts IT security professionals researching testing methods, indirectly supporting Cloudflare’s security services. |
| Web Application Firewall (WAF) | Solution-focused query aligning directly with Cloudflare’s WAF product, reaching mid-to-bottom funnel buyers. |
| How Does the Internet Work | Broad educational page appealing to students and early-career professionals, ensuring Cloudflare captures awareness at the earliest stages. |
| What Is Zero Trust | Educates audiences on Zero Trust principles while tying directly into Cloudflare’s core enterprise security offerings. |
| What Is a DNS Server | Strong traffic driver for infrastructure searches, naturally feeding into Cloudflare’s DNS services. |
| TLS Encryption | Technical term with high relevance to Cloudflare’s SSL/TLS services, supporting both education and product adoption. |
| What Is a Router | Captures high-volume networking queries, funneling awareness to Cloudflare’s broader role in internet infrastructure. |
| DDoS Protection Service | Strong commercial intent page targeting buyers searching for enterprise-grade DDoS protection solutions. |
| How to DDoS | A controversial but strategic ranking page—educates about DDoS risks for users searching malicious queries, and redirects them toward awareness and protection. |
These keywords capture decision-stage and competitive intent, where prospects are actively comparing or validating security tools.
| Keyword | Why It Matters |
|---|---|
| snyk vs veracode | Strong competitive query. Users are directly comparing two leading AppSec tools — prime opportunity for Snyk to showcase differentiators. |
| veracode vs snyk | Same intent but reversed phrasing. Ensures Snyk controls the narrative across multiple query variations. |
| snyk vs blackduck | Popular head-to-head comparison. Attracts enterprises evaluating open-source security solutions, ideal for conversion-focused content. |
| snyk vs sonarqube | Targets dev teams considering SAST tools. Comparison content helps capture technical buyers evaluating scanning depth, speed, and integration ease. |
| snyk vs dependabot | Long-tail competitive intent. Speaks to developers deciding between automated dependency scanning tools, where Snyk can push its broader coverage. |
| snyk vs | Catch-all comparison query. Users are in active research mode but undecided on competitor — a key chance to position Snyk as the benchmark. |
| android roblox executor / roblox script executor mobile | Indicates monitoring of potentially malicious packages. Highlights Snyk’s security intelligence role and positions it as a trusted vulnerability database. |
| warzone spoofer | Similar malicious package visibility. These terms bring in users researching exploits, showing Snyk’s strength in community trust and threat intelligence indexing. |
| Keyword | Why It Matters |
|---|---|
| snyk vs veracode | Classic competitive play. Targets developers comparing two of the most popular AppSec tools, intercepting decision-stage buyers. |
| black duck scan | Direct competitive bidding against Synopsys’ Black Duck, ensuring Snyk is visible to teams considering open-source scanning rivals. |
| mend sast | Goes after Mend’s audience by positioning Snyk Code as a stronger SAST solution. Signals aggressive competition for market share. |
| sca tool | High-intent, feature-driven query. Captures security teams actively evaluating SCA solutions and pushes them toward Snyk’s Forrester coverage. |
| open source security scanner | Core product category. Positions Snyk as the go-to for open source scanning—especially relevant for dev-first security buyers. |
| pci dss compliance requirements | Compliance-driven intent. Reaches teams seeking guidance on PCI DSS and positions Snyk as a compliance enabler. |
| corporate ai policy example | Timely, forward-looking keyword. Shows Snyk is tying AppSec into AI governance and corporate security programs. |
| ci cd pipeline explained | Educational positioning. Helps Snyk reach developers earlier in their journey, tying AppSec into CI/CD best practices. |
| devsecops course | Developer training angle. Extends Snyk’s footprint into education, establishing authority in secure coding skills. |
| container image security tool | Captures container-focused teams. Ensures Snyk is in the consideration set for cloud-native and container-heavy environments. |
| security champion program | Targets mature security orgs building developer-led programs, aligning Snyk with cultural/organizational security adoption. |
| check security of a website | Broader demand capture. Hooks less technical buyers searching for simple web security checks, funneling them into Snyk AppRisk demo. |
| best practices for secure software development | Educational + thought leadership play. Appeals to engineering leaders investing in security-by-design initiatives. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.7s | Good |
| Interaction to Next Paint (INP) | 94ms | Good |
| Cumulative Layout Shift (CLS) | 0 | Perfect |
| Mobile Optimization | Needs Improvement | Fail |
Snyk’s site delivers fast, stable performance on Core Web Vitals, but mobile optimization remains a clear gap.
If you’re analyzing Snyk, here’s how to learn from them:
In the Application Security (AppSec) industry, Snyk competes with leading players such as:
Snyk has built a well-rounded marketing engine. They educate broadly, capture decision-stage intent, and are preparing for an AI-first search future.
Here’s what makes their strategy stand out:
In our view, Snyk has set a solid benchmark in AppSec marketing. The key learnings for you are clear: lead with education, own intent-rich queries, and prepare for an AI-first search landscape.
No one should have to tolerate bad content.
