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Salesloft Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Salesloft helps sales teams close more deals with less effort. It gives them tools to automate follow-ups, track progress, and sell smarter.

They bring over 58K visitors each month. Their content talks to both learners and buyers. From “what is product marketing” to “Salesloft vs Outreach,” they show up for every kind of search.

What makes their approach work is balance. They teach first, then guide buyers when they’re ready to act.  

In this next few minutes, you’ll learn:

  • How Salesloft shows up across awareness and buying moments.
  • Why their trust-first content keeps them ahead.
  • Where they can grow stronger in buyer-ready keywords.

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At-a-Glance: Concurate Scorecard

AttributeScore (/100%)What It Reflects
Decision-Stage Coverage20Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness57Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership66How well the brand ranks for all its name variations
Topical Authority88Depth of content cluster coverage (TOFU–BOFU)
Technical SEO Health80 Core Web Vitals + crawl efficiency
Link Authority95 Referring domain quality, link velocity

Salesloft’s SEO Snapshot

MetricValue
Organic Traffic (Monthly)58K+
Domain Rating83
Backlinks1.4M Backlinks
Referring Domains12.6K
High-Intent Keywords80 Keywords
Informational Keywords3.7K Keywords
Branded Keywords1K Keywords 

Salesloft already pulls strong visibility and trust online. Most of it comes from people looking to learn about sales tools and workflows. 

There’s a good chance to grow by focusing more on search topics that bring in teams ready to choose a platform: like pricing pages, tool comparisons, and use-case content.

Salesloft’s AI Visibility

Salesloft is showing up on AI platforms right where teams compare tools to streamline how they sell and grow.

It shows up in natural-language, decision-stage queries like:

  • best revenue orchestration platforms
  • sales engagement tool comparison
  • revenue workflow platform alternatives

Salesloft’s Top Ranking Pages That Get Them in Front of Their Target Audience

Each page is designed to help sales teams, marketers, and leaders understand how to sell better, forecast smarter, and use AI tools in daily work. Some bring in broad learners, while others reach people ready to choose or compare tools.

PageWhy It Matters
Demand GenerationExplains how to create interest and drive leads. Brings in marketers planning long-term campaigns.
Sales ForecastingTeaches how to predict sales performance. Attracts managers looking to plan with more confidence.
AI ChatbotsTalks about chatbots in sales. Reaches businesses exploring automation for customer communication.
Lead ManagementCovers how to organize and track leads. Draws teams wanting better systems to convert prospects.
What Is Product MarketingSimplifies product marketing concepts. Connects with new marketers building brand and demand.
Targeted MarketingExplains how focused marketing helps sales. Appeals to companies refining their outreach.
Guide to RevOpsExplains revenue operations clearly. Attracts leaders aligning marketing, sales, and customer teams.
Field MarketingFocuses on local, event-based marketing. Useful for teams blending digital and in-person efforts.
Inbound SalesBreaks down how to attract buyers naturally. Engages teams building trust-based sales strategies.
Lead Generation Landing PagesShares how to design pages that bring in leads. Helps teams improve website conversions.
ChatbotExplains chatbot basics in plain words. Attracts small teams trying to automate early sales steps.
Sales Pipeline SoftwareShows how to manage deals and track progress. Targets decision-makers comparing CRM tools.
Digital Marketing Job TitlesLists roles and skills in digital marketing. Draws career-focused readers and hiring teams.
Sales Funnel DefinitionExplains what a sales funnel is and how it works. Ideal for beginners building structured sales processes.
Salesforce IntegrationHighlights how Salesloft connects with Salesforce. Reaches existing Salesforce users exploring upgrades.

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Top Buying Intent Keywords Salesloft Ranks For Organically

These keywords show where Salesloft meets people who are ready to choose, compare, or invest in sales tools. Each one connects directly to moments when buyers are exploring solutions, not just learning.

KeywordWhy It Matters
conversation intelligence softwareClear buying intent. Reaches teams looking for tools that analyze sales calls and coach reps in real time.
drift chatbotConnects with audiences comparing chat tools. Helps Salesloft show up for teams exploring automation and customer chats.
sales softwareBroad but valuable search. Brings in companies actively researching digital sales platforms.
salesloft vs outreachStrong comparison keyword. Attracts buyers deciding between top sales engagement tools.
sales dashboard softwareReaches decision-makers who want visibility into team performance. Highlights Salesloft’s reporting edge.
sales engagement platformCore product keyword. Targets businesses ready to adopt or switch to a modern engagement system.
sales cadence softwareCaptures searches from sales teams looking to automate follow-ups and workflows.
sales engagement softwareCompetitive keyword. Ensures Salesloft is visible when buyers compare engagement tools and CRMs.
lead generation landing pageDraws marketers and sales teams looking to improve lead capture — a key entry point for new users.
lead management systemConnects with teams wanting better ways to track and convert prospects. Practical, action-ready intent.
call intelligence softwareTargets companies seeking smarter call insights. Reinforces Salesloft’s role in AI-powered sales calls.
email cadence softwareAttracts buyers ready to improve their outreach process and automate email follow-ups.
gong vs salesloftDirect head-to-head keyword. Brings in comparison-ready audiences close to a buying decision.
best sales pipeline softwareIdeal bottom-funnel term. Captures teams looking for trusted software to manage and close deals.

What Salesloft Is Paying to Show Up For (and Why That Matters)?

KeywordWhy It Matters
b2b leadsTargets teams actively searching for ways to get more qualified leads. Keeps Salesloft visible at the start of every deal cycle.
b2b appointment settingReaches sales teams ready to automate outreach and book more demos. Great for showing how Salesloft shortens the sales cycle.
salesloftA branded anchor keyword. Ensures buyers looking for the brand directly find the right landing page without friction.
b2b email marketingConnects with marketers exploring smarter outreach tools. Highlights how Salesloft helps personalize emails at scale.
salesloft pricingMeets potential buyers when they’re close to a decision. Offers clarity and encourages direct engagement with sales.
small business marketing softwareExpands reach to smaller teams seeking affordable sales automation. Builds early trust among growing companies.
demand generation campaignsAttracts marketing teams focused on lead flow and pipeline building. Perfect to showcase automation and reporting features.
best marketing toolsCompetitive space, but valuable. Positions Salesloft as one of the top platforms in the modern sales tech stack.
marketing software for small businessKeeps Salesloft in front of SMBs exploring all-in-one marketing and sales tools. Opens new customer segments.
best email marketing companiesReaches businesses ready to switch providers or upgrade tools. Helps Salesloft capture attention mid-comparison.
sales productivity toolStraight to the point. Appeals to sales leaders searching for ways to improve team performance and efficiency.
best revenue operations softwareSpeaks directly to RevOps leaders optimizing systems and alignment. Strengthens Salesloft’s position in strategic sales ops.
crm automotive softwareInteresting niche focus. Reaches auto dealers and service networks digitizing their sales processes.
email sending platformsFocuses on performance-minded marketers comparing platforms for better deliverability and tracking.

Patterns in Salesloft’s Paid Strategy

  • Salesloft focuses on practical, buyer-ready searches: people looking for tools that help close more deals and send better emails.

  • Most of their keywords aim at sales and marketing teams already exploring platforms, not just learning about them.

  • They balance brand-focused terms like “Salesloft” and “Salesloft pricing” with solution-based ones like “B2B leads” and “sales productivity tool.”

Salesloft’s Technical Health (Core Web Vitals)

MetricValueStatus
Largest Contentful Paint (LCP)1.5sGood
Interaction to Next Paint (INP)70msGood
Cumulative Layout Shift (CLS)0.03Great
Mobile OptimizationNeeds ImprovementFail
Salesloft’s site loads fast and stays stable while users browse. But its mobile experience still needs some work to perform better on phones.

Your Move

If you’re analyzing Salesloft, here’s how to learn from them: 

  • Optimize for AI search. Add FAQs and conversational phrases that match how people ask questions on ChatGPT and Perplexity.
  • Highlight integrations. Create simple pages showing how your tool connects with platforms like Salesforce, HubSpot, or Slack.
  • Show proof through use-cases. Turn your customer stories into short, searchable guides that solve real sales problems.

Competitors in the Space of Marketing Automation Software:

In the marketing automation sector, Salesloft competes with other companies such as:

  1. Cognism
  2. Pipedrive
  3. Salesforce
  4. HubSpot
  5. Zendesk

Concurate’s POV

Salesloft has done a great job blending education with visibility. 

Here’s what makes their strategy stand out:

  • They’ve built real authority with useful, hands-on content that helps sales teams every day.
  • Their backlink profile is impressive: 12.6K domains show the brand’s wide trust base.
  • They’re ranking for high-intent and competitive keywords that reach serious buyers.


Salesloft can turn visibility into action by adding more decision-focused pages, clear pricing, and proof-driven stories. 

Meeting buyers where they compare tools, with simple CTAs and conversational content that helps them move from research to sign-up faster.

Disclaimer

All product names, logos, and brands are the property of their respective owners. This profile is for identification, analysis, and benchmarking purposes only. Concurate is not affiliated with or endorsed by any featured company unless stated otherwise. The analysis is based on publicly available information as of the date noted. If you’re a representative and spot outdated or incorrect details, feel free to contact us for an update.

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