Rackspace helps businesses move, manage, and grow their IT in the cloud. They guide teams through migrations, private and hybrid setups, and multi-cloud strategies.
They attract 50K+ visitors each month and have built authority with 8.3M backlinks. Most of their content teaches IT teams and decision-makers how to navigate cloud solutions.
Paid campaigns focus on Azure, AWS, and AI-driven tools, while there’s room to capture more decision-stage searches like comparisons, pricing, and “best for” guides.
In this article, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 25 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 35 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 92 | How well the brand ranks for all its name variations |
| Topical Authority | 88 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 95 | Referring domain quality, link velocity |
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| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 50K+ |
| Domain Rating | 86 |
| Backlinks | 8.3M Backlinks |
| Referring Domains | 15.8K |
| High-Intent Keywords | 58 Keywords |
| Informational Keywords | 4.8K Keywords |
| Branded Keywords | 2.3K Keywords |
Rackspace has built strong online visibility with solid authority and backlinks. Most of its reach today comes from broad, informative content.
There’s room to grow by targeting more “ready-to-buy” searches. They can do that by creating content related to comparisons, pricing breakdowns, or “best for” lists.
These pages hellp Rackspace stay visible to teams exploring hosting, migration, and cloud services.
Some pages educate, while others build confidence in their managed and private cloud expertise.
| Page | Why It Matters |
|---|---|
| Managed Hosting | Explains how Rackspace takes care of hosting for growing businesses. Shows their focus on reliability and service. |
| What Is Colocation | Simplifies a complex topic. Brings in IT teams learning how to share data center space securely. |
| Cloud Migration | Attracts companies ready to move to the cloud. Positions Rackspace as a helping hand for smooth transitions. |
| Cloud vs Dedicated | Helps decision-makers compare setups. Builds trust by giving honest, useful comparisons. |
| What Is Managed Hosting | Breaks down what managed hosting means. Reaches buyers learning about outsourcing their IT. |
| Private Cloud | Talks about private cloud options for companies needing control and security. Reinforces Rackspace’s flexibility. |
| Colocation | Brings in teams looking for hybrid setups. Connects well with enterprises balancing on-prem and cloud. |
| Cloud Reseller Program | Targets agencies and partners who resell cloud services. Expands Rackspace’s reach through partnerships. |
| What Is a Linux Server | Educates new developers and tech teams. Builds early trust by teaching, not selling. |
| Azure Managed Services | Reaches businesses using Microsoft tools. Shows how Rackspace supports multi-cloud environments. |
| SharePoint Hosting | Connects with companies managing internal collaboration tools. Highlights Rackspace’s managed app support. |
| Microsoft 365 Managed Services | Appeals to teams already using Microsoft 365. Shows how Rackspace adds value through management and support. |
These searches show where people are seriously exploring hosting, migration, or colocation options, not just learning, but likely comparing or planning to buy soon.
| Keyword | Why It Matters |
|---|---|
| managed web hosting | This is where buyers look for a trusted provider to fully handle their hosting needs. Great chance for Rackspace to showcase reliability and support. |
| managed cloud hosting | People searching this are ready to invest in cloud management. Perfect moment to position Rackspace as the stress-free option for growing businesses. |
| cloud migration consulting | Users here are planning to move to the cloud. A strong signal they need expert help, exactly where Rackspace’s consulting team can shine. |
| managed dedicated hosting | These are buyers looking for performance and control. A good place for Rackspace to highlight security and hands-on support. |
| colocation services | Searches like this show businesses exploring data center partnerships. Great opportunity to show Rackspace’s infrastructure scale and trust factor. |
| data center colocation services | These users are comparing options to house their servers securely. Rackspace can stand out with reliability and compliance strength. |
| cloud migration company | Direct buying intent. People want a migration partner. Rackspace can lead with experience and proven results here. |
| dedicated cloud server | Searchers here are looking for flexibility and control. Rackspace can position this as the best of both worlds, private control with cloud ease. |
| rackspace vs aws | Comparison keyword. A perfect chance to show what makes Rackspace’s managed model more personal and hands-on than AWS. |
| rackspace managed cloud vs squarespace | Even though niche, it captures users weighing hosting platforms. A place to educate them on enterprise-level managed cloud benefits. |
| Keyword | Why It Matters |
|---|---|
| data lake technology stack | Targets companies planning to modernize their data systems. Helps Rackspace appear early in big cloud decisions. |
| azure synapse analytics cookbook | Reaches tech teams learning Azure tools. Great way to start trust with developers who later become decision influencers. |
| mastering azure virtual desktop book | Connects with IT leaders exploring Microsoft’s ecosystem. Builds awareness for Rackspace’s Azure services. |
| aws dr strategy | Focuses on teams setting up disaster recovery on AWS. Perfect spot for Rackspace to offer expert guidance and managed support. |
| data lake design principles | Attracts people designing large-scale data systems. Keeps Rackspace visible in high-value modernization projects. |
| hosted microsoft exchange | A classic managed service keyword. Reconnects Rackspace with businesses needing reliable email hosting. |
| scalable data analytics with azure data explorer book | Captures data engineers and IT heads looking for analytics scalability, areas where Rackspace brings strong expertise. |
| ai banking online | Taps into the fast-growing AI trend in financial services. Smart way to show Rackspace’s relevance in regulated industries. |
| it strategy framework | Brings in leaders planning digital transformation. A good opportunity for Rackspace to position itself as a strategic advisor. |
| data lakehouse architecture diagram | Appeals to data architects and tech buyers building hybrid systems. Keeps Rackspace present in the evolving data stack space. |
| digital strategy for pharma companies | Connects with enterprise buyers in a regulated space where cloud expertise really matters. |
| why data transformation | Engages decision-makers exploring modernization benefits. Great top-of-funnel query that builds trust before purchase. |
| public cloud provider | Keeps Rackspace in front of businesses weighing between cloud options. |
If you’re analyzing Rackspace, here’s what to learn from them:
Many enterprise teams managing complex cloud setups also rely on strong enterprise-level SEO foundations. Our roundup of top enterprise SEO companies highlights how large organizations maintain search visibility at scale.
Rackspace’s primary competitors in the web hosting and infrastructure space include:
Rackspace has a solid base of authority and trust. Their content teaches and informs audiences well.
Here’s what makes their strategy stand out:
Rackspace has a clear focus on teaching and guiding users. With more decision-focused content, they can turn that trust into faster conversions and a stronger market presence.
Most brands find their biggest opportunities once we layer this framework on top of their real pages. You can choose a time and see what comes to light.
No one should have to tolerate bad content.
