ProjectManager is a fast-growing project management SaaS offering planning, scheduling, and collaboration tools.
However, their content is one of their major wins too, with a strategy that blends broad awareness content with high-intent plays.
From template-driven assets to competitor-focused and industry-specific content, the brand is playing all the content cards right.
They’re not just ranking for broad terms like “project management”, they’re also capturing decision-stage searches where buyers are closest to switching or signing up.
They have turned templates, comparisons, and vertical-focused playbooks into an acquisition engine. This teardown breaks down exactly how they do it, and what you can take away for your own strategy.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 80 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| Branded Query Ownership | 93 | How well the brand ranks for all its name variations |
| Topical Authority | 97 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 53 | Core Web Vitals + crawl efficiency |
| Link Authority | 75 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 570K+ |
| Domain Rating | 77 |
| Backlinks | 429K Backlinks |
| Referring Domains | 9.1K |
| High-Intent Keywords | 935 Keywords |
| Informational Keywords | 164.1K Keywords |
| Branded Keywords | 19.8K Keywords |
ProjectManager’s SEO snapshot highlights a strong digital footprint with strong authority, high visibility, and a wide keyword reach.
The data signifies that the brand effectively captures both branded and non-branded search intent, ensuring steady traffic growth and competitive strength.
| Page | Why It Matters |
|---|---|
| Project Plan Template for Word | Highly searched by professionals looking for ready-to-use project plans. Positions ProjectManager as a practical, go-to tool for structured project planning. |
| RAID Log Guide | Attracts project managers searching “raid log” or “raid log meaning.” Reinforces authority in risk management and project tracking. |
| How to Write a Scope of Work Template | Appeals to businesses and contractors needing a clear scope of work template. Connects ProjectManager directly to procurement and client management workflows. |
| Gantt Chart Guide | Captures demand around “project management gantt chart.” Positions ProjectManager as a solution for visual project planning and scheduling. |
| Free Project Management Templates | Broad search appeal for “project management templates.” Acts as a central hub for multiple workflows across industries. |
| Cost-Benefit Analysis Guide | Provides actionable steps for “cost benefit analysis” searches. Aligns with decision-makers and financial stakeholders. |
| Project Planning Guide | Educational deep-dive for “project plan” queries. Supports awareness-stage users before they adopt templates. |
| Free Project Planning Templates | Another high-volume page for “project planning templates.” Doubles down on one of the most competitive SEO spaces in PM software. |
| Project Manager Resume Guide | Serves career-focused searches like “project manager resume examples.” Expands reach into job-seekers and PM professionals. |
| Risk Register Guide | Targets “risk register” searches, appealing to PMs dealing with compliance and risk-heavy projects. |
| Project Management Techniques | Covers “project management tools and techniques,” a knowledge-heavy keyword for learners and professionals. |
| Construction General Contractor Guide | Niche but valuable content for “general contractor” and construction-specific searches. Expands relevance into the construction vertical. |
Every page is built to balance educational content with actionable resources, helping ProjectManager rank for both broad project management terms and niche, industry-specific use cases.
Their mix of templates, guides, and thought-leadership posts ensures visibility across multiple intent stages.
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These keywords represent high-intent searches where users are actively looking for tools, templates, or comparisons to choose project management solutions.
| Keyword | Why It Matters |
|---|---|
| project tracking template excel free download | Transactional intent. Users want ready-to-use Excel templates, leading directly to Excel PM Templates. |
| issue tracker template excel free download | Highly actionable. Users searching for an Issue Tracking Template are already seeking solutions to manage bugs/issues. |
| rfp template word free download | Procurement-focused query. Attracts professionals looking for an RFP Template, aligning with enterprise workflows. |
| construction schedule template excel free download | Niche, industry-specific search. Directs construction professionals to Excel Construction Templates. |
| monday.com free alternative | Competitive capture. Users searching alternatives find ProjectManager via Monday.com Alternatives. |
| smartsheet competitors | High-intent comparative search. Smartsheet Alternatives positions ProjectManager directly against an established competitor. |
| alternatives to procore | Construction-focused comparison search. Procore Alternatives brings ProjectManager in front of contractors and builders. |
| best software for project management | Prime buying-intent keyword with huge volume. Ranking here drives discovery to ProjectManager’s Homepage. |
| best manufacturing scheduling software | Industry-specific purchase intent. Production Scheduling Software Guide captures manufacturing decision-makers. |
| best project management templates | Strong commercial search. Directs users to Project Management Templates, a top-converting resource hub. |
| Keyword | Why It Matters |
|---|---|
| project manager | Broad, high-volume search. Ensures ProjectManager captures general interest in project management tools right at the awareness stage. |
| microsoft project management | Competitor-led keyword. Positions ProjectManager directly against Microsoft Project to capture users evaluating alternatives. |
| microsoft project manager | Strong competitive intent. Targets users seeking Microsoft’s software, offering direct comparisons on the MSP vs ProjectManager page. |
| microsoft project app | App-specific keyword. Captures mobile/modern users searching for Microsoft’s app version and redirects them toward ProjectManager. |
| ms project training | Feature/education-based keyword. Attracts professionals looking for training but introduces ProjectManager as a simpler, more intuitive alternative. |
| microsoft project plan | Specific feature-led search. Helps intercept planners comparing Microsoft’s offerings with ProjectManager. |
| business project manager | Broad but commercial. Captures business professionals searching for project management software tailored for work needs. |
| microsoft project download free | High-intent, transactional keyword. Attracts users wanting free MS Project access and funnels them toward ProjectManager’s free trial. |
| project management studio | Niche but competitive keyword. Captures users evaluating other PM software and introduces ProjectManager’s offering. |
| free microsoft project management software | Direct ‘free’ search. Ensures ProjectManager shows up for cost-conscious users searching for alternatives. |
| work breakdown structure free template | Template-driven keyword. Pulls in users searching for practical PM assets, funneled into ProjectManager’s resource hub. |
| free project schedule | Transactional, template-focused keyword. Aligns well with ProjectManager’s free scheduling tools. |
| project viewer 365-free | Competitive capture. Ensures ProjectManager intercepts users searching for another project viewing tool. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 2s | Good |
| Interaction to Next Paint (INP) | 45ms | Great |
| Cumulative Layout Shift (CLS) | 0.08 | Good |
| Mobile Optimization | Needs Improvement |
ProjectManager’s site performs well on speed and stability metrics, but mobile optimization remains a weakness.
In the crowded project management space, ProjectManager goes up against competitors like:
ProjectManager has built a solid SEO and paid foundation.
They are not just capturing general demand but also smartly intercepting users closer to a purchase decision. Templates, comparisons, and industry verticals act as growth levers.
Here’s what makes their strategy stand out:
ProjectManager already has a strong foothold in both SEO and paid.
The key learnings lie in scaling templates, sharpening competitor positioning, and packaging industry-specific assets.
These strategies can help dominate both intent-driven and exploratory searches. A strategy worth learning from.
Before you leave, if you want to build a template-driven, comparison-ready content ecosystem that captures intent as effectively as ProjectManager’s, you can book our calendar, and we will map out the most strategic opportunities for your category.
No one should have to tolerate bad content.
