ProjectManager is a fast-growing project management SaaS offering planning, scheduling, and collaboration tools.
However, their content is one of their major wins too, with a strategy that blends broad awareness content with high-intent plays.
From template-driven assets to competitor-focused and industry-specific content, the brand is playing all the content cards right.
They’re not just ranking for broad terms like “project management”, they’re also capturing decision-stage searches where buyers are closest to switching or signing up.
They have turned templates, comparisons, and vertical-focused playbooks into an acquisition engine. This teardown breaks down exactly how they do it, and what you can take away for your own strategy.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 80 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| Branded Query Ownership | 93 | How well the brand ranks for all its name variations |
| Topical Authority | 97 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 53 | Core Web Vitals + crawl efficiency |
| Link Authority | 75 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 570K+ |
| Domain Rating | 77 |
| Backlinks | 429K Backlinks |
| Referring Domains | 9.1K |
| High-Intent Keywords | 935 Keywords |
| Informational Keywords | 164.1K Keywords |
| Branded Keywords | 19.8K Keywords |
ProjectManager’s SEO snapshot highlights a strong digital footprint with strong authority, high visibility, and a wide keyword reach.
The data signifies that the brand effectively captures both branded and non-branded search intent, ensuring steady traffic growth and competitive strength.
| Page | Why It Matters |
|---|---|
| Project Plan Template for Word | Highly searched by professionals looking for ready-to-use project plans. Positions ProjectManager as a practical, go-to tool for structured project planning. |
| RAID Log Guide | Attracts project managers searching “raid log” or “raid log meaning.” Reinforces authority in risk management and project tracking. |
| How to Write a Scope of Work Template | Appeals to businesses and contractors needing a clear scope of work template. Connects ProjectManager directly to procurement and client management workflows. |
| Gantt Chart Guide | Captures demand around “project management gantt chart.” Positions ProjectManager as a solution for visual project planning and scheduling. |
| Free Project Management Templates | Broad search appeal for “project management templates.” Acts as a central hub for multiple workflows across industries. |
| Cost-Benefit Analysis Guide | Provides actionable steps for “cost benefit analysis” searches. Aligns with decision-makers and financial stakeholders. |
| Project Planning Guide | Educational deep-dive for “project plan” queries. Supports awareness-stage users before they adopt templates. |
| Free Project Planning Templates | Another high-volume page for “project planning templates.” Doubles down on one of the most competitive SEO spaces in PM software. |
| Project Manager Resume Guide | Serves career-focused searches like “project manager resume examples.” Expands reach into job-seekers and PM professionals. |
| Risk Register Guide | Targets “risk register” searches, appealing to PMs dealing with compliance and risk-heavy projects. |
| Project Management Techniques | Covers “project management tools and techniques,” a knowledge-heavy keyword for learners and professionals. |
| Construction General Contractor Guide | Niche but valuable content for “general contractor” and construction-specific searches. Expands relevance into the construction vertical. |
Every page is built to balance educational content with actionable resources, helping ProjectManager rank for both broad project management terms and niche, industry-specific use cases.
Their mix of templates, guides, and thought-leadership posts ensures visibility across multiple intent stages.
These keywords represent high-intent searches where users are actively looking for tools, templates, or comparisons to choose project management solutions.
| Keyword | Why It Matters |
|---|---|
| project tracking template excel free download | Transactional intent. Users want ready-to-use Excel templates, leading directly to Excel PM Templates. |
| issue tracker template excel free download | Highly actionable. Users searching for an Issue Tracking Template are already seeking solutions to manage bugs/issues. |
| rfp template word free download | Procurement-focused query. Attracts professionals looking for an RFP Template, aligning with enterprise workflows. |
| construction schedule template excel free download | Niche, industry-specific search. Directs construction professionals to Excel Construction Templates. |
| monday.com free alternative | Competitive capture. Users searching alternatives find ProjectManager via Monday.com Alternatives. |
| smartsheet competitors | High-intent comparative search. Smartsheet Alternatives positions ProjectManager directly against an established competitor. |
| alternatives to procore | Construction-focused comparison search. Procore Alternatives brings ProjectManager in front of contractors and builders. |
| best software for project management | Prime buying-intent keyword with huge volume. Ranking here drives discovery to ProjectManager’s Homepage. |
| best manufacturing scheduling software | Industry-specific purchase intent. Production Scheduling Software Guide captures manufacturing decision-makers. |
| best project management templates | Strong commercial search. Directs users to Project Management Templates, a top-converting resource hub. |
| Keyword | Why It Matters |
|---|---|
| project manager | Broad, high-volume search. Ensures ProjectManager captures general interest in project management tools right at the awareness stage. |
| microsoft project management | Competitor-led keyword. Positions ProjectManager directly against Microsoft Project to capture users evaluating alternatives. |
| microsoft project manager | Strong competitive intent. Targets users seeking Microsoft’s software, offering direct comparisons on the MSP vs ProjectManager page. |
| microsoft project app | App-specific keyword. Captures mobile/modern users searching for Microsoft’s app version and redirects them toward ProjectManager. |
| ms project training | Feature/education-based keyword. Attracts professionals looking for training but introduces ProjectManager as a simpler, more intuitive alternative. |
| microsoft project plan | Specific feature-led search. Helps intercept planners comparing Microsoft’s offerings with ProjectManager. |
| business project manager | Broad but commercial. Captures business professionals searching for project management software tailored for work needs. |
| microsoft project download free | High-intent, transactional keyword. Attracts users wanting free MS Project access and funnels them toward ProjectManager’s free trial. |
| project management studio | Niche but competitive keyword. Captures users evaluating other PM software and introduces ProjectManager’s offering. |
| free microsoft project management software | Direct ‘free’ search. Ensures ProjectManager shows up for cost-conscious users searching for alternatives. |
| work breakdown structure free template | Template-driven keyword. Pulls in users searching for practical PM assets, funneled into ProjectManager’s resource hub. |
| free project schedule | Transactional, template-focused keyword. Aligns well with ProjectManager’s free scheduling tools. |
| project viewer 365-free | Competitive capture. Ensures ProjectManager intercepts users searching for another project viewing tool. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 2s | Good |
| Interaction to Next Paint (INP) | 45ms | Great |
| Cumulative Layout Shift (CLS) | 0.08 | Good |
| Mobile Optimization | Needs Improvement |
ProjectManager’s site performs well on speed and stability metrics, but mobile optimization remains a weakness.
In the crowded project management space, ProjectManager goes up against competitors like:
ProjectManager has built a solid SEO and paid foundation.
They are not just capturing general demand but also smartly intercepting users closer to a purchase decision. Templates, comparisons, and industry verticals act as growth levers.
Here’s what makes their strategy stand out:
ProjectManager already has a strong foothold in both SEO and paid.
The key learnings lie in scaling templates, sharpening competitor positioning, and packaging industry-specific assets.
These strategies can help dominate both intent-driven and exploratory searches. A strategy worth learning from.
