Procore dominates the construction management search landscape with a mix of educational content, tool-driven resources, and niche local pages.
Their strategy balances high-intent, informational, and branded queries, while calculators, templates, and licensing guides drive repeated engagement.
Paid campaigns complement organic visibility by targeting competitive, feature-specific, and location-based keywords to intercept buyers and decision-makers.
Overall, Procore positions itself as both an authority and a practical solution provider for construction professionals. But how exactly do they do it? Let us see.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 85 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| Branded Query Ownership | 98 | How well the brand ranks for all its name variations |
| Topical Authority | 96 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 95 | Core Web Vitals + crawl efficiency |
| Link Authority | 90 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 950K+ |
| Domain Rating | 81 |
| Backlinks | 4.4M Backlinks |
| Referring Domains | 12.2K |
| High-Intent Keywords | 5.5K Keywords |
| Informational Keywords | 280.5K Keywords |
| Branded Keywords | 145.7K Keywords |
Procore commands a dominant presence in search, leveraging a massive backlink profile and diverse keyword portfolio to capture users at every stage.
Its SEO strategy effectively balances high-intent, informational, and branded queries to drive both awareness and conversions.
| Page | Why It Matters |
|---|---|
| General Contractor Definition | Explains the role of a general contractor, targeting construction professionals and educating new users about key industry terminology. |
| Maine Contractors License | Provides state-specific licensing guidance, attracting contractors seeking compliance information. |
| Construction Estimating Software | Drives high-intent traffic for users looking to adopt estimating software, positioning Procore as a top software provider. |
| Schedule of Values Explained | Educates construction managers on managing project budgets, reinforcing Procore’s expertise in project financials. |
| RTF Fire Protection Cincinnati | Targets a niche search for regional construction services, building credibility within local markets. |
| GMP Contracts in Construction | Clarifies Guaranteed Maximum Price (GMP) contracts, appealing to project managers and contractors handling complex agreements. |
| Construction Estimating | Provides a comprehensive guide to estimating methods, attracting users looking to streamline project bids. |
| Rebar Calculator | Offers a practical tool for calculating rebar needs, driving repeated use and engagement from construction teams. |
| Construction Bidding Process | Educates contractors on bidding strategies, targeting professionals preparing to submit competitive proposals. |
| Asphalt Shingle Calculator | Provides a utility tool for roofing projects, capturing transactional queries from contractors estimating materials. |
| Construction Bonds Guide | Offers educational content on construction bond insurance, positioning Procore as a trusted resource for project compliance. |
| Asphalt Calculator | Engages contractors with a practical material calculator, attracting repeat visits and reinforcing Procore’s value in construction planning. |
Every page on Procore’s website is strategically designed to serve a mix of educational, tool-driven, and niche queries.
By combining high-intent guides, calculators, and regional content, Procore captures traffic from contractors, project managers, and construction professionals at every stage of their workflow.
These keywords represent high-intent searches where users are actively looking to compare, purchase, or adopt project management and productivity software.
| Keyword | Why It Matters |
|---|---|
| Soil Stabilization Contractors Near Me | Local, high-intent search for specialized contractors. Captures users ready to hire construction services in their area. |
| Landscaper Near Me | Targets local landscaping services, connecting Procore with users seeking contractors for property and site management projects. |
| Find Contractors | Broad search for contractors, appealing to users looking for general construction services or vendor discovery. |
| Masonry Contractors Near Me | Local search for masonry services, attracting users ready to hire specialized contractors. |
| Interior Demolition Contractors Near Me | Targets users searching for demolition expertise, supporting Procore’s local contractor network. |
| Bid on Construction | High-intent search for construction bidding processes, capturing users ready to submit competitive project bids. |
| Procore Construction Management Software | Branded, transactional search for Procore’s software, driving adoption among decision-makers seeking project management solutions. |
| RFI Template Free Download | Transaction-focused search for downloadable templates, attracting construction professionals looking for workflow efficiency tools. |
| Air Conditioning Contractor | Connects with users seeking HVAC services, expanding Procore’s reach into specialized contractor categories. |
| Procore vs | Captures competitive comparison traffic, targeting buyers evaluating alternative construction management platforms. |
| BIM 360 vs Procore | Branded competitive search, helping intercept high-intent users comparing Procore with Autodesk BIM 360. |
| Best Construction Management Software | High-intent, evaluation-focused keyword, targeting decision-makers researching top project management solutions. |
| Best Construction Project Management Software | Captures users actively comparing tools, reinforcing Procore’s position as a leading software solution. |
| Best Project Management Software for Construction | Direct search for construction-specific project management solutions, appealing to executives and project managers ready to adopt software. |
| Keyword | Why It Matters |
|---|---|
| Construction Bidding Software | Targets users actively searching for bidding tools, capturing high-intent traffic ready to streamline project proposals. |
| Procore Construction | Branded and transactional, ensuring users searching specifically for Procore’s construction solutions are directed to their platform. |
| Best Project Management Software for Construction | Competitive keyword targeting buyers evaluating top construction PM software, helping intercept high-intent leads. |
| Top 10 Construction Management Software | Captures evaluation traffic from users comparing the best software options, increasing visibility among decision-makers. |
| Construction Management Procurement | Industry-specific keyword targeting users managing procurement processes, aligning with Procore’s construction project solutions. |
| Software Construction Management | High-intent software search, helping Procore capture leads ready to adopt project management tools. |
| Contractor Miami | Location-specific search, targeting local contractors seeking construction management support. |
| What is Job Costing in Accounting | Captures users looking to understand accounting processes for construction projects, building thought leadership and tool relevance. |
| Construction Pro | Branded and competitive, intercepting users seeking professional construction software solutions. |
| Project Foreman | Competitive and feature-focused, targeting users evaluating Procore against other PM software options. |
| Bid Bond vs Performance Bond | Industry-specific, capturing traffic from users evaluating bonding requirements in construction projects. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 0.8s | Great |
| Interaction to Next Paint (INP) | 96ms | Good |
| Cumulative Layout Shift (CLS) | 0 | Perfect |
| Mobile Optimization | Needs Improvement | Fail |
Procore’s site loads quickly with stable content, but mobile optimization needs attention to improve overall user experience.
If you’re analyzing Procore, here’s how to learn from them:
In the space of construction management software, five notable alternatives to Procore are:
Procore’s SEO and content approach is highly strategic.
They dominate both organic and paid search through a mix of educational, tool-focused, and locally-targeted assets. Here’s what stands out to us:
Here’s what makes their strategy stand out:
Procore shows that combining educational depth, practical tools, and smart paid targeting creates a full-funnel strategy.There is a lot to learn from this model to attract, engage, and convert construction professionals effectively.
No one should have to tolerate bad content.
