Planview, a leader in work and portfolio management software, delivers enterprise-grade solutions built for agility, scale, and strategic alignment.
What makes their content strategy stand out is the fusion of deep topical authority with high-intent SEO targeting. Their top-ranking assets double as thought leadership and lead-generation machines. From decision-stage landing pages to visibility in AI-driven search results, Planview positions itself squarely in the prospect’s path.
Their blend of decision-stage content, AI SERP visibility, and competitive keyword conquesting makes them nearly impossible to ignore.
If you’re in the same space, this is a roadmap to learn from.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 95 | Volume and ranking of ‘vs,’ ‘pricing,’ ‘best [X]’ pages |
| AI SERP Readiness | 93 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 85 | How well the brand ranks for all its name variations |
| Topical Authority | 90 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 87 | Core Web Vitals + crawl efficiency |
| Link Authority | 90 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 80K+ |
| Domain Rating | 78 |
| Backlinks | 286K Backlinks |
| Referring Domains | 7.2K |
| High-Intent Keywords | 225 Keywords |
| Informational Keywords | 35.5K Keywords |
| Branded Keywords | 7.4K Keywords |
Planview’s SEO profile shows a strong, well-rounded foundation across decision-stage coverage, branded visibility, and topical authority. Their blend of educational resources and product-focused content enables them to capture both high-intent buyers and early-stage researchers
Planview’s presence on AI-driven platforms like ChatGPT and Perplexity for enterprise PPM-related searches means they’re future-proofing their search strategy.
These rankings place them directly in AI-generated recommendations:
| Page | Why It Matters |
|---|---|
| Project Portfolio Management | Targets high-intent users searching for portfolio management solutions, positioning Planview as a leader in optimizing project investments. |
| What is Lean? | Educates audiences on lean methodology fundamentals, attracting process improvement professionals and Agile practitioners. |
| Strategic vs Tactical Planning | Clarifies key differences between strategic and tactical planning, appealing to business leaders seeking better alignment between vision and execution. |
| Cross-Functional Teams | Highlights the value of cross-functional collaboration, drawing in leaders aiming to break down silos and improve team efficiency. |
| AgilePlace | Showcases Planview’s AgilePlace product, attracting teams searching for LeanKit and agile project management solutions. |
| Project Portfolio Management Defined | Explains PPM concepts, connecting with audiences seeking clarity on portfolio management principles and best practices. |
| A3 Process Problem Solving | Provides an in-depth guide to the A3 problem-solving framework, appealing to lean managers and operational excellence teams. |
| PI Planning | Explains Program Increment planning under SAFe, targeting agile release train leaders and scaled agile practitioners. |
| Agile Methodologies – A Beginner’s Guide | Introduces agile methodologies to beginners, capturing search interest from new adopters and agile-curious professionals. |
| Lean Business Model | Outlines lean business model concepts, appealing to entrepreneurs and strategists optimizing for efficiency. |
Planview’s top-ranking pages strategically target high-intent and educational searches across portfolio management, agile methodologies, lean practices, and strategic planning.
By blending product-focused pages with authoritative guides, they capture both solution-ready buyers and early-stage researchers in their target audience.
These paid keywords show that Planview’s go-to-market strategy focuses on capturing high-intent, methodology-driven audiences.
This mix positions them to nurture early-stage researchers and directly convert solution-ready buyers.
| Keyword | Why It Matters |
|---|---|
| Application Portfolio Management Best Practices | Indicates users are seeking structured guidance on optimizing application portfolios, aligning directly with Planview’s enterprise portfolio management expertise. |
| Scrum Best Practices | Targets agile teams aiming to enhance Scrum implementation, positioning Planview as a trusted agile enablement resource. |
| Agile Development Best Practices | Captures agile-focused audiences looking for proven development practices, ideal for showcasing Planview’s agile tools and guidance. |
| Agile Software Development Best Practices | Attracts teams searching for software-specific agile improvement strategies, aligning with Planview’s agile solutions portfolio. |
| Resource Management Best Practices | Appeals to PMOs and managers optimizing team and budget allocation, perfectly matching Planview’s resource management solutions. |
| Strategic vs Tactical | Draws in leaders seeking clarity on planning approaches, aligning with Planview’s strategic planning resources. |
| Lean Methodology | Reaches audiences learning or refining lean principles, connecting Planview with continuous improvement initiatives. |
| Resource Management | High-volume keyword appealing to organizations optimizing workforce and budget use, showcasing Planview’s resource management tools. |
| Project Portfolio Management Software | Strong commercial intent—users are evaluating software options, giving Planview a direct path to influence buying decisions. |
| Keyword | Why It Matters |
|---|---|
| wrike demo | Competitive targeting of Wrike prospects actively seeking a demo, aiming to redirect interest to Planview’s PSA offering. |
| adaptive work | Branded product term for Planview AdaptiveWork, defending market share and improving discoverability. |
| ppmpro | Variation of branded keyword, capturing all search traffic related to PPM Pro regardless of spacing. |
| itfm software | High-intent software search for IT financial management, positioning Planview in a niche but lucrative segment. |
| sales plan | Broad but commercially relevant keyword connecting Planview’s solutions to sales planning and performance alignment. |
| it budgeting process | Targets organizations researching IT budgeting workflows, a strong entry point to PPM solution discussions. |
| release management process flow diagram | Appeals to DevOps and IT leaders seeking process visuals, introducing Planview’s release management tools. |
| agile place | Branded keyword for Planview AgilePlace, ensuring full brand coverage for agile planning solutions. |
| jira align review | Competitive interception of Jira Align users researching reviews, positioning Planview as an alternative. |
| executing strategy | Targets executives and PMOs seeking strategy execution guidance, aligning with Planview’s thought leadership. |
| release management devops | Technical keyword combining DevOps and release processes, drawing in engineering decision-makers. |
| it service management governance | Targets ITSM governance-focused audiences, linking Planview’s capabilities to enterprise service control. |
If you’re analyzing and trying to replicate Planview, here are some tips you can adopt:
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.7s | Good |
| Interaction to Next Paint (INP) | 65ms | Good |
| Cumulative Layout Shift (CLS) | 0.11 | Poor |
| Mobile Optimization | 63/100 | Pass |
Planview’s site loads quickly and responds well, but their layout stability needs improvement to enhance user experience.
Here are 5 competitors of Planview:
Planview’s SEO playbook is strong and forward-looking. Their mix of authoritative content, competitive ad targeting, and AI SERP readiness positions them as a market leader.
Here’s what makes their strategy stand out:
Planview is playing an advanced, multi-channel SEO game with a clear grasp of where search is headed. Sharpening technical UX and expanding workflow-specific authority could help them widen their competitive moat.
However, if you are getting started in this space, Planview’s strategy offers significant insights you can learn from.
No one should have to tolerate bad content.
