Pipedrive pulls in 800K+ monthly visitors not by chance, but by design.
From branded keywords to bottom-funnel “vs” comparisons, their content works hard to convert. And they’re showing up in ChatGPT and Perplexity too.
It’s a masterclass in structured, buyer-ready content that feeds both humans and AI.
Let’s break down exactly how they do it.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 90% | Volume and ranking of ‘vs,’ ‘pricing,’ ‘best [X]’ pages |
| AI SERP Readiness | 85% | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 92% | How well the brand ranks for all its name variations |
| Topical Authority | 80% | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 88% | Core Web Vitals + crawl efficiency |
| Link Authority | 83% | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 822K+ |
| Domain Rating | 87 |
| Backlinks | 2.8M+ |
| Referring Domains | 15.5K |
| High-Intent Keywords | 400K+ |
| Informational Keywords | 648K+ |
| Branded Keywords | 420K+ |
Pipedrive doesn’t rely on the brand alone. It dominates non-branded and decision-stage queries too. This keeps their funnel consistently full, even before prospects know them.
Pipedrive consistently shows up in:
Why?
Dominates branded SERPs and high-intent BOFU queries
| Page | Why It Matters |
|---|---|
| /en/blog/motivational-sales-quotes | Shareable content that attracts sales professionals and drives recurring backlinks. Positions Pipedrive as a trusted voice in the sales space. |
| /en/blog/what-is-sales | Educational entry point for top-of-funnel readers who can be nurtured toward CRM adoption. Great internal linking into product features. |
| /en/blog/professional-business-email-marketing-templates | Utility content that pulls high-intent searchers looking to execute email campaigns. Aligns closely with CRM usage. |
| /en/blog/crm-tool | Category-level thought leadership. Frames Pipedrive within the larger CRM landscape and subtly positions it as the go-to tool. |
| /en/blog/sales-pipeline-fundamental-stages | Explains a core concept in pipeline management (helpful for educating new buyers evaluating CRM options). |
| /en/blog/confirmation-email-templates | Offers tactical, copy-paste value. Attracts sales and marketing users looking for execution help—perfect CRM prospects. |
| /en/blog/sales-plan | Strategic content that speaks to team leads and managers building processes (exactly the kind of buyer who purchases CRMs). |
| /en/blog/sales-follow-up-email-templates | Practical template-based content that solves a key CRM use case: follow-up and lead nurturing. |
| /en/blog/sales-process | Deep dive into sales workflows + aligns with CRM implementation and setup, signaling high buying intent. |
| /en/blog/business-email-announcements | Niche but intent-rich. Someone looking to craft announcement emails is either selling, onboarding, or scaling (ideal for CRM adoption). |
Domain Rating
Monthly Organic Traffic
Backlinks
Top Traffic Source: USA (last updated: 2025)
These aren’t just brand terms. These are high-intent, bottom-funnel searches where the buyer is either comparing, calculating ROI, or on the verge of signing up.
| Keyword | Why It Matters |
|---|---|
| best crm for small business | Strong commercial intent. SMBs are Pipedrive’s sweet spot. Users are close to purchase. |
| crm with quickbooks integration | Feature-led evaluation. Popular with ops/finance teams comparing compatibility. |
| pipedrive pricing | Branded, but highly transactional. Signals readiness to sign up or compare tiers. |
| pipedrive vs hubspot | Critical comparison query. Common final-step evaluation by mid-market buyers. |
| sales pipeline software | Category-level keyword with buying intent. User already knows what they need. |
| crm for real estate agents | Industry-specific intent. Perfect niche Pipedrive captures to drive conversions. |
| crm with sms integration | Indicates demand for CRMs with texting—ideal for reps and outreach-heavy teams. |
| best sales crm tools | Mid-to-bottom funnel keyword. Used during shortlisting phase of CRM research. |
| email tracking crm | Tactical, feature-specific. Reps searching this are in buying mode. |
| crm with chatbot integration | Automation-driven evaluation. User wants modern capabilities, not just contacts. |
| crm for lead management | Function-driven query. Common among teams formalizing sales ops. |
| affordable crm software | Price-sensitive search with bottom-funnel undertones—perfect for SaaS upsell play. |
| crm with mobile app | Tech spec query—often searched by remote or field teams. |
| pipedrive free trial | Branded trial search. Still a conversion-ready moment. |
| crm for startups | Narrow targeting. Founders actively looking for lean tools with fast setup. |
Pipedrive is aggressively bidding on bottom-funnel search terms that show clear buying intent especially in CRM, email marketing, lead generation, and industry-specific CRM queries. Their PPC strategy reinforces their organic dominance by capturing terms that are:
| Keyword | Why It Matters |
|---|---|
| email marketing | A core feature Pipedrive is pushing hard—this shows they’re moving beyond CRM. |
| lead generation software | Decision-stage buyers looking to fill their pipeline today—not just browsing. |
| how to use CRM | Great example of solution-aware intent—people trying to onboard or switch. |
| free CRM systems | Budget-conscious buyers exploring affordable tools—good lead pool for freemium. |
| customer relationship management systems | Competitive, category-level term—signals intent to compare solutions. |
| targeted email marketing | Mid-funnel buyer intent—user wants a specific feature, not just a category. |
| best CRM for small financial services firm | Hyper-specific vertical targeting—shows Pipedrive is slicing markets smartly. |
| crm with auto dialer | Feature-led buying intent—Pipedrive likely wins here with integrated calling. |
| crm for contractor | Another vertical-specific term—evidence of aggressive segmentation. |
| lead nurturing programs | Indicates advanced users trying to do more with CRM—great upsell audience. |
| sendinblue pricing | A competitor name—suggests Pipedrive wants to intercept buyers at the decision line. |
| newsletter campaign | Signals users looking for tools to run outbound—directly overlaps with CRM. |
Pain-Point Targeting: “pipeline tools,” “lead generation software,” “crm with auto dialer,” “email campaign automation”
Segment Targeting: “crm for ecommerce,” “crm for contractors,” “crm for nonprofits,” “best crm for wholesalers”
Competitive Bidding: “sendinblue pricing,” “hubspot cms pricing,” “pipedrive vs monday,” “pipeline crm reviews”
Feature Ads: “email marketing tools,” “newsletter campaign,” “smart docs,” “lead scoring tools”
Your Move
If you’re analyzing Pipedrive or competing with them:
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 0.9s | Excellent |
| Cumulative Layout Shift (CLS) | 0 | Perfect |
| Interaction to Next Paint (INP) | 45ms | Lightning fast |
| Mobile Optimization | Fully Responsive | Pass |
Pipedrive competes closely with these players each with distinct SEO and AI visibility strategies:
Pipedrive is proof that you don’t need 100 blogs a month. You need the right pages.
They’ve mastered decision-stage dominance, own their branded search, and build content for both humans and AI assistants.
Instead of chasing vanity traffic, they’ve focused on:
Bottom-funnel dominance: “Pipedrive vs HubSpot”, “CRM with QuickBooks”, “best CRM for real estate”. These aren’t fluff terms. They close deals.
Content for buyers, not browsers: Templates, comparisons, playbooks – each page solves a pain point or accelerates a decision.
AI visibility baked in: Structured answers, rich snippets, and consistency across forums and directories ensure Pipedrive shows up in ChatGPT, Perplexity, and Google AI summaries.
If you’re a founder tired of writing “what is” blogs that don’t convert, take the Pipedrive route:
