Question 1

How Much Does a B2B Content Marketing Agency Charge?

Accepted Answer

The cost of hiring a B2B content marketing agency depends on services, experience, and engagement type. Here’s what businesses typically invest:

1. Monthly Retainer Pricing (Best for ongoing content strategy and execution)

Most agencies operate on a monthly retainer, covering content creation, SEO, distribution, and performance tracking.

Small to mid-sized agencies: $5,000 – $10,000 per month
Experienced, full-service agencies: $10,000 – $20,000 per month
Top-tier agencies with comprehensive services: $20,000+ per month
2. Project-Based Pricing (Ideal for businesses with one-time content needs)

Some agencies charge per project, depending on content complexity:

Blog posts & SEO articles: $250 – $1,500 per piece
Whitepapers & eBooks: $2,000 – $7,000
Website content overhaul: $5,000 – $20,000
3. Hourly Consulting Rates (Best for strategic advisory services)

For businesses needing SEO, content audits, or marketing strategy guidance, agencies may charge:

$150 – $500 per hour, depending on expertise and agency reputation.
Pricing can differ based on strategy, content scope, and business needs. If you’re exploring options tailored to B2B service companies, take a look at Concurate’s flexible approach on our pricing page.

If you’re considering a B2B content marketing agency, ensure their pricing aligns with your growth goals and expected ROI.

Question 2

What Questions Should We Ask a Potential Content Marketing Agency?

Accepted Answer

Ask these to assess whether an agency truly understands your business and can drive results:

Do you have experience with B2B service companies?
How do you align content strategy with business goals?
What KPIs do you track to measure success?
How do you ensure content ranks well on search engines?
What types of content do you specialize in?
Who creates the content, and what is your process?
How do you ensure content attracts qualified leads?
What’s your distribution strategy beyond publishing?
How do you handle revisions and approvals?
What results can we expect, and when?

Question 3

What Are the Signs of a Bad B2B Content Marketing Agency?

Accepted Answer

Here are red flags that indicate an agency may not deliver:

1. No Industry Understanding
If the agency produces generic content that misses industry nuances, it won’t resonate with decision-makers.

2. Focuses Only on Traffic
If all they report is page views and likes, not leads or pipeline value, the strategy is flawed.

3. No Clear Strategy
Without a documented content plan, SEO roadmap, and lead-nurturing system, your content becomes random and ineffective.

4. Shallow, Low-Authority Content
Expert-driven insights, real case studies, and in-depth analysis are essential. Anything less won’t build trust or credibility.

5. No Content Distribution Plan
Great content needs to be seen. If there’s no plan for LinkedIn, email marketing, or partnerships, results will be limited.

6. Promises Instant Results
Content marketing takes time. Agencies that promise fast rankings or overnight leads are likely using shortcuts that won’t last.

Question 4

How Long Does it Take for B2B Content Marketing to Show Results?

Accepted Answer

Content marketing is a long-term investment. Here’s what to expect:

3 to 6 months: Early improvements like better search visibility, higher traffic, and more engagement
6 to 12 months: Consistent inbound leads, improved SEO rankings, and measurable ROI
Timelines depend on content quality, SEO execution, competition, and how well content is distributed. Companies that invest consistently and promote their content across LinkedIn, email, and niche channels see results faster.

For B2B service companies, content is not just about traffic. It is a tool for building authority and positioning your brand as a trusted solution. Done right, it delivers lasting growth where your content keeps working long after it’s published.

Question 5

Want Proven B2B SaaS Growth Hacks?

Accepted Answer

Sign up below for 30 Days, 30 Hacks and get daily insights that help increase demo requests, free trials, sign-ups, and paid customers.

Attribute	Score (/100%)	What It Reflects
Decision-Stage Coverage	60	Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness	50	Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership	60	How well the brand ranks for all its name variations
Topical Authority	88	Depth of content cluster coverage (TOFU–BOFU)
Technical SEO Health	73	Core Web Vitals + crawl efficiency
Link Authority	55	Referring domain quality, link velocity

Metric	Value
Organic Traffic (Monthly)	50K+
Domain Rating	78
Backlinks	68.2M Backlinks
Referring Domains	3.9K
High-Intent Keywords	720 Keywords
Informational Keywords	27.9K Keywords
Branded Keywords	11.3K Keywords

Page	Why It Matters
Open Source Jira Alternative	Captures users searching for open-source versions of Jira, a high-intent audience actively looking for cost-effective and flexible alternatives.
OpenProject en Français	Localized page targeting French-speaking professionals searching for project management software, expanding OpenProject’s global reach.
Best MS Project Alternative	Appeals to users seeking open-source Microsoft Project alternatives, aligning with teams moving away from expensive enterprise tools.
Best Jira Alternative	Positions OpenProject directly against Jira, helping capture buyers evaluating leading project management platforms.
Best Smartsheet Alternative	Engages audiences looking for free Smartsheet alternatives, tapping into demand for affordable collaboration solutions.
Open Source Monday Alternative	Draws interest from teams searching for open-source options to replace Monday.com, emphasizing flexibility and control.
Best Basecamp Alternative	Reaches users dissatisfied with Basecamp, highlighting OpenProject as a scalable project management solution.
BIM Project Management	Targets construction and architecture teams searching for BIM project management software, showing OpenProject’s industry-specific relevance.
Best SharePoint Alternative	Attracts organizations considering SharePoint replacements, positioning OpenProject as a modern collaboration-focused solution.
Best Asana Alternative	Engages teams exploring Asana alternatives, tapping into mid-market companies seeking stronger open-source tools.
Best Wrike Alternative	Captures Wrike users evaluating alternatives, aligning OpenProject with enterprise project management needs.
Team Collaboration Features	Highlights collaboration features to attract users searching for open-source collaboration software, expanding appeal beyond project managers.
Best Trello Alternative	Targets teams looking for open-source Trello replacements, appealing to startups and SMBs needing flexibility.
Best Odoo Alternative	Positions OpenProject as an alternative to Odoo for teams seeking project-focused solutions outside full ERP systems.

Keyword	Why It Matters
best software for project management	Generic high-intent search from users evaluating the best solutions; captures a broad audience exploring project management tools.
best free project management software	Strong commercial intent for cost-sensitive teams; aligns directly with OpenProject’s open-source positioning.
jira alternatives	Competitive keyword targeting Jira users actively searching for replacements; ideal for converting from a market leader.
best open source project management software	Perfect match for OpenProject’s positioning; appeals to users specifically seeking open-source solutions.
project management software free download	Transactional intent from users ready to test or adopt a tool immediately; strong fit for OpenProject’s free model.
free smartsheet alternative	High-intent competitive search; captures budget-conscious teams dissatisfied with Smartsheet.
free jira alternatives	Long-tail alternative keyword reinforcing OpenProject’s positioning as a no-cost Jira replacement.
monday alternative	Direct competitor comparison; targets teams exploring Monday.com replacements with open-source flexibility.
wrike alternatives	Competitive keyword focused on Wrike users considering a switch; appeals to enterprise-level prospects.
redmine vs openproject	Comparison keyword that allows OpenProject to position itself directly against another open-source rival.
projectlibre vs openproject	Similar comparison keyword, helping OpenProject win mindshare against competing open-source tools.
basecamp vs	Evaluates OpenProject against Basecamp, capturing dissatisfied Basecamp users searching for better alternatives.
microsoft project vs	Targets enterprise audiences looking for alternatives to Microsoft Project, a high-value buying segment.

Metric	Value	Status
Largest Contentful Paint (LCP)	2.1s	Poor
Interaction to Next Paint (INP)	114ms	Poor
Cumulative Layout Shift (CLS)	0	Perfect
Mobile Optimization	91/100	Pass

Table of Contents

OpenProject Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

Table of Contents

At-a-Glance: Concurate Scorecard

OpenProject’s SEO Snapshot

OpenProject’s AI Visibility

OpenProject’s Top Ranking Pages That Get Them in Front of Their Target Audience

Top Buying Intent Keywords OpenProject Ranks For Organically

OpenProject's Technical Health (Core Web Vitals)

Your Move

Competitors in the Space of Project Management Software:

Concurate’s POV

Disclaimer

Services

Links

Resources

Contact