Nutshell is a simple CRM built for small and growing teams, sitting right in the middle of the crowded sales and marketing software space.
They rank across 12K informational terms, pull steady intent through comparison and cost pages, and own a wide content spread that makes founders trust them early.
This approach helps them gain over 95K organic visitors each month.
In this article, you’ll see exactly how they do it.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 70 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 52 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 42 | How well the brand ranks for all its name variations |
| Topical Authority | 88 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 85 | Core Web Vitals + crawl efficiency |
| Link Authority | 85 | Referring domain quality, link velocity |
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| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 95.9K+ |
| Domain Rating | 76 |
| Backlinks | 467K Backlinks |
| Referring Domains | 4.7K |
| High-Intent Keywords | 107 Keywords |
| Informational Keywords | 12.3K Keywords |
| Branded Keywords | 1.2K Keywords |
Nutshell brings in a steady flow of people who want simple help with sales and CRM.
They have a strong base, but there’s a clear chance to show up more for searches from folks who are close to picking a tool.
They can focus more on pages that compare tools, explain prices, and give clear “why choose us” answers so buyers feel ready to take the next step.
Nutshell pulls in buyers by answering simple, real questions that founders and small teams search every day.
Most of their traffic comes from clear, helpful guides that explain costs, basics, and comparisons, all leading people naturally toward trying a CRM.
| Page | Why It Matters |
|---|---|
| Cost of SEO | Helps founders understand real SEO costs. Builds trust with people planning their budget. |
| Local SEO for Beginners | Reaches small businesses looking for simple steps. Great way to pull in owners who want quick wins. |
| Digital Marketing Strategies for B2B Companies | Attracts B2B teams searching for clear marketing ideas. Easy path to show how CRM fits into their workflow. |
| Cost of Social Advertising | Brings in marketers checking ad budgets. Shows that Nutshell understands real-world growth costs. |
| Best CRMs for Marketing | Reaches buyers comparing CRM tools. Perfect moment to introduce Nutshell as a simple, friendly option. |
| Build a Sales Process Guide | Helps founders build a clear sales path. Connects naturally to Nutshell’s structured workflows. |
| Software for Manufacturing Companies | Attracts manufacturing teams looking for tools. Good entry point for industry-specific CRM needs. |
| Is SEO Effective for Lead Generation? | Reaches teams wondering if SEO can bring leads. Easy moment to link SEO efforts to CRM tracking. |
| Cost of PPC Management | Helps founders compare PPC costs. Opens the door to talk about lead quality and smarter follow-up. |
| How Much Does CRM Cost? | People here are close to buying. This page clears price confusion fast. |
| Affiliate Marketing | Pulls in small teams exploring affiliate growth. Shows how CRM can support partner sales. |
| Sales Qualifying Questions | Gives teams simple questions to spot real leads. Great early step before using a CRM. |
| What Is Inbound Marketing? | Brings in beginners learning the basics. Smooth path into showing CRM as the next step. |
These keywords represent high-intent searches where users are actively comparing, purchasing, or looking for critical internet and security infrastructure solutions.
| Page | Why It Matters |
|---|---|
| search engine optimization pricing | People want clear cost answers. Great moment to guide them toward Nutshell’s plans and tools. |
| manufacturing software company | Buyers look for tools made for real work on the factory floor. Easy chance to show how Nutshell supports these teams. |
| crm marketing software | Users want a tool that helps both sales and marketing. Perfect time to show how Nutshell keeps both sides in sync. |
| ppc services | People are checking costs before they buy. Nutshell can help them understand and plan better. |
| crm price list | Buyers want fast answers on what a CRM will cost. Good moment to nudge them toward Nutshell. |
| social media advertising cost | People want to plan their spend. Good moment to become their trusted guide. |
| seo agency pricing | Buyers are comparing cost vs value. Nutshell can step in with clear, simple advice. |
| how much does it cost to advertise on social media | Another cost search. Great spot to show calm, simple guidance. |
| social media marketing cost | People want to avoid surprises. Nutshell can help them plan better. |
| seo service pricing | Cost research continues here too. A good moment to offer plain advice. |
| crm development company | Users want a solid CRM partner. Easy chance to show how Nutshell keeps work simple. |
| cost of search engine optimization | People want clarity. Nutshell can be the voice that gives it. |
| crm marketing tools | Buyers want tools that help them grow. Perfect place to show how Nutshell brings sales and marketing together. |
| nutshell vs pipedrive | Direct comparison. Users are close to choosing. This is where Nutshell can win them with clarity and ease. |
| Keyword | Why It Matters |
|---|---|
| ecommerce business | These teams want steady sales and simple tools. Great place for Nutshell to show how it helps them stay organized. |
| opt in email lists | People want to grow their list the right way. Good moment to guide them toward easy email tools. |
| small business crm | Buyers are close to choosing a CRM. Perfect space for Nutshell to win trust with simple, clear value. |
| direct marketing campaigns | Users want a quick way to reach more people. Nutshell can show how to run these campaigns without stress. |
| free advertising for small business | Folks want low-cost ways to grow. Nutshell can step in with simple steps and calm advice. |
| ai management | Curious teams want to try AI but don’t know where to start. Nutshell can show them how AI can help with small tasks. |
| promote my website | People want more visitors. Easy place to offer simple ways to track and follow up. |
| advertise your business | Buyers want quick wins. Nutshell can guide them with clear, friendly tips. |
| ai for small business | Small teams want to use AI without the hype. Nutshell can make the whole thing feel light and useful. |
| how to market my business | These users want step-by-step help. Perfect time to show simple plans that work. |
| erm software | People are exploring tools but not sure what they need. Nutshell can help them pick what fits. |
| ai alternative | Users are hunting for simple AI options. Good moment to show that Nutshell keeps things easy. |
| opt in email list | Same intent as before, people want clean, safe ways to grow. Nutshell can guide them with clear steps. |
| llm marketing | Early-stage curious users. A light way for Nutshell to stay in the AI conversation with simple words. |
| skippio | Direct comparison. Users are close to choosing. Nutshell can win them with clarity and ease. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.4s | Poor |
| Interaction to Next Paint (INP) | 87ms | Poor |
| Cumulative Layout Shift (CLS) | 0.07 | Perfect |
| Mobile Optimization | 60/100 | Fail |
If you’re analyzing Nutshell, here’s what to learn from them:
To scale comparison, pricing, and industry pages effectively, many CRM brands study how top SaaS SEO companies structure content for high intent searches.
Nutshell has built a search presence rooted in clarity and trust.
They explain things in plain words and meet buyers early, which makes people feel safe choosing them.
Here’s what we think:
No one should have to tolerate bad content.
