NordLayer is a cybersecurity platform that gives businesses secure VPN and remote access solutions.
With 70K+ organic visitors each month and 163K backlinks, they’ve built credibility for both learning and buying searches.
They mix decision-stage comparisons, educational guides, and AI-ready content.
They also provide tutorials, compliance content, and real-world case studies. This positions them as a trusted advisor, not just another service provider.
Reading this article, you’ll learn how NordLayer captures high-intent VPN searchers, builds trust with educational content, and shows up in AI-driven, decision-stage queries.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 80 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 62 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 56 | How well the brand ranks for all its name variations |
| Topical Authority | 92 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 70 | Core Web Vitals + crawl efficiency |
| Link Authority | 82 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 70K+ |
| Domain Rating | 93 |
| Backlinks | 163K Backlinks |
| Referring Domains | 5.4K |
| High-Intent Keywords | 611 Keywords |
| Informational Keywords | 29.9K Keywords |
| Branded Keywords | 5.6K Keywords |
NordLayer shows up for both buying and learning searches. Their strong authority and backlinks make them a trusted name in secure network access.
NordLayer shows up on AI search tools when buyers ask for VPNs and remote access options.
It shows up in natural-language, decision-stage queries like
This means NordLayer is already in the conversation when decision-makers turn to AI platforms for advice.
Each page is built to teach, explain, or show real-world use. Some reach broad learners. Others meet buyers who are ready to compare or decide.
| Page | Why It Matters |
|---|---|
| Business VPN | Explains VPN for companies. Pulls in IT teams searching for secure access. |
| NordLayer Home | Their brand page. Captures all direct interest in NordLayer. |
| Enterprise Cybersecurity Guide | A starter guide for big companies. Builds trust as a go-to teacher. |
| Static IP | Simple explainer. Wins searches from IT staff and small teams. |
| Eldorado Games Case Study | Real customer story. Shows proof and builds confidence. |
| Network Security Threats | Teaches about common risks. Builds awareness early in the journey. |
| Network Security Management | Explains how to manage threats. Good for teams looking for structure. |
| Network Security Basics | Covers the simple terms. A welcome mat for new learners. |
| On-Premise vs Cloud | Helps companies pick between cloud and on-prem. Meets decision-stage needs. |
| Data Breaches 2024 | Timely content. Wins searches tied to news and recent risks. |
| Software Development Guide | Talks about cloud software. Brings in tech leads exploring options. |
| Outsourced vs In-house Security | Clear pros/cons page. Reaches decision-makers weighing options. |
| Cybersecurity Podcasts | List of podcasts. Earns links and brings steady niche traffic. |
| Network Security Monitoring | Practical how-to. Shows NordLayer cares about real setups. |
| Dedicated vs Shared IP | Compares IP choices. Meets teams close to buying. |
| Cloud Security Risks | Explains cloud risks. Attracts teams moving from on-prem. |
| Cybersecurity Compliance | Covers rules and standards. Pulls in regulated industries. |
| GDPR Compliance | Explains GDPR needs. Reaches companies that must stay compliant. |
These keywords show moments when people are close to buying. They’re comparing, checking features, or searching for the right VPN setup.
| Keyword | Why It Matters |
|---|---|
| dedicated ip vpn | Direct buying intent. Users want a private IP for their business or team. |
| buy dedicated ip vpn | Very clear intent. Searchers are ready to purchase, not just learn. |
| purchase dedicated ip address | Same strong signal. These searches show wallets open. |
| buy dedicated ip | Shorter query, same goal. People want to secure a dedicated IP. |
| vpn for mac download | Action keyword. Users are ready to install and start using NordLayer. |
| best vpn for business | Competitive search. NordLayer shows up when buyers compare providers. |
| best vpn for small business | Focused intent. Small teams searching for affordable business VPNs. |
| best enterprise vpn | Larger companies looking for a secure setup. Strong buying signal. |
| best vpns for business | Same high-value comparison. NordLayer is side by side with other providers. |
| best business vpn | Captures people who just want the top option. Decision-stage query. |
| nordvpn vs nordlayer | Brand comparison. Helps NordLayer win buyers considering both products. |
| nordlynx vs openvpn | Technical comparison. Attracts IT leads weighing protocol choices. |
| best network security | Broader, but still valuable. Brings in buyers thinking beyond VPNs. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.9s | Good |
| Interaction to Next Paint (INP) | 73ms | Good |
| Cumulative Layout Shift (CLS) | 0.03 | Great |
| Mobile Optimization | Needs Improvement | Fail |
If you’re analyzing NordLayer, here’s how to learn from them:
Cybersecurity software users choosing NordLayer also often evaluate alternatives such as:
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NordLayer’s SEO reaches both learners and buyers, showing up when it matters most. Here’s what we think:
Here’s what makes their strategy stand out:
By continuing to educate, showcase results, and expand in key areas, they can reach more decision-ready buyers while building lasting authority.
No one should have to tolerate bad content.
