Question 1

How Much Does a B2B Content Marketing Agency Charge?

Accepted Answer

The cost of hiring a B2B content marketing agency depends on services, experience, and engagement type. Here’s what businesses typically invest:

1. Monthly Retainer Pricing (Best for ongoing content strategy and execution)

Most agencies operate on a monthly retainer, covering content creation, SEO, distribution, and performance tracking.

Small to mid-sized agencies: $5,000 – $10,000 per month
Experienced, full-service agencies: $10,000 – $20,000 per month
Top-tier agencies with comprehensive services: $20,000+ per month
2. Project-Based Pricing (Ideal for businesses with one-time content needs)

Some agencies charge per project, depending on content complexity:

Blog posts & SEO articles: $250 – $1,500 per piece
Whitepapers & eBooks: $2,000 – $7,000
Website content overhaul: $5,000 – $20,000
3. Hourly Consulting Rates (Best for strategic advisory services)

For businesses needing SEO, content audits, or marketing strategy guidance, agencies may charge:

$150 – $500 per hour, depending on expertise and agency reputation.
Pricing can differ based on strategy, content scope, and business needs. If you’re exploring options tailored to B2B service companies, take a look at Concurate’s flexible approach on our pricing page.

If you’re considering a B2B content marketing agency, ensure their pricing aligns with your growth goals and expected ROI.

Question 2

What Questions Should We Ask a Potential Content Marketing Agency?

Accepted Answer

Ask these to assess whether an agency truly understands your business and can drive results:

Do you have experience with B2B service companies?
How do you align content strategy with business goals?
What KPIs do you track to measure success?
How do you ensure content ranks well on search engines?
What types of content do you specialize in?
Who creates the content, and what is your process?
How do you ensure content attracts qualified leads?
What’s your distribution strategy beyond publishing?
How do you handle revisions and approvals?
What results can we expect, and when?

Question 3

What Are the Signs of a Bad B2B Content Marketing Agency?

Accepted Answer

Here are red flags that indicate an agency may not deliver:

1. No Industry Understanding
If the agency produces generic content that misses industry nuances, it won’t resonate with decision-makers.

2. Focuses Only on Traffic
If all they report is page views and likes, not leads or pipeline value, the strategy is flawed.

3. No Clear Strategy
Without a documented content plan, SEO roadmap, and lead-nurturing system, your content becomes random and ineffective.

4. Shallow, Low-Authority Content
Expert-driven insights, real case studies, and in-depth analysis are essential. Anything less won’t build trust or credibility.

5. No Content Distribution Plan
Great content needs to be seen. If there’s no plan for LinkedIn, email marketing, or partnerships, results will be limited.

6. Promises Instant Results
Content marketing takes time. Agencies that promise fast rankings or overnight leads are likely using shortcuts that won’t last.

Question 4

How Long Does it Take for B2B Content Marketing to Show Results?

Accepted Answer

Content marketing is a long-term investment. Here’s what to expect:

3 to 6 months: Early improvements like better search visibility, higher traffic, and more engagement
6 to 12 months: Consistent inbound leads, improved SEO rankings, and measurable ROI
Timelines depend on content quality, SEO execution, competition, and how well content is distributed. Companies that invest consistently and promote their content across LinkedIn, email, and niche channels see results faster.

For B2B service companies, content is not just about traffic. It is a tool for building authority and positioning your brand as a trusted solution. Done right, it delivers lasting growth where your content keeps working long after it’s published.

Question 5

Want Proven B2B SaaS Growth Hacks?

Accepted Answer

Sign up below for 30 Days, 30 Hacks and get daily insights that help increase demo requests, free trials, sign-ups, and paid customers.

Attribute	Score (/100%)	What It Reflects
Decision-Stage Coverage	73	Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness	88	Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership	86	How well the brand ranks for all its name variations
Topical Authority	95	Depth of content cluster coverage (TOFU–BOFU)
Technical SEO Health	75	Core Web Vitals + crawl efficiency
Link Authority	85	Referring domain quality, link velocity

Metric	Value
Organic Traffic (Monthly)	80K+
Domain Rating	71
Backlinks	44.2K Backlinks
Referring Domains	4.2K
High-Intent Keywords	1.2K Keywords
Informational Keywords	32.6K Keywords
Branded Keywords	8.3K Keywords

Page	Why It Matters
What is Aisle Seat	Simple definition that attracts travelers searching for seating terms. Builds Navan’s travel glossary.
Itemized Receipt	Explains detailed receipts. Useful for finance teams and business travelers handling expenses.
Best Apps for Business Travelers	Lists top apps. Helps busy professionals manage travel better.
B2B Travel Agency	Breaks down what corporate travel agencies do. Brings in companies exploring outsourcing.
What is Concierge Service	Defines concierge services. Appeals to travelers looking for premium support.
Top 10 Travel Startups to Watch	Spotlights new travel companies. Positions Navan as a voice in industry trends.
What is Red-Eye Flight	Explains red-eye flights. Helps curious travelers learn about late-night options.
Company Car Allowance	Guides HR and finance teams on travel perks for employees.
What is Connection Flight	Explains connecting flights in simple terms. Improves search visibility.
What is Fiscal Year	Defines a key finance term. Attracts professionals in corporate roles.
What is Window Seat	Defines window seat. Another glossary piece that helps travelers.
What is Electronic Ticket	Explains e-tickets. Helps users understand digital booking basics.
What is Seat Width	Talks about seat size. Guides travelers in making better seating choices.
What is Reimbursement	Explains reimbursements. Useful for finance teams and business travelers alike.
Leisure vs Business Travel	Compares trip types. Helps companies and travelers plan smarter.
Private Jet Rental Costs	Breaks down pricing. Appeals to high-value travelers and corporate buyers.

Keyword	Why It Matters
travel booking online	People ready to book trips. Direct fit for Navan’s core service.
return flight	Brings in travelers searching for flights right now.
trip voucher	Catches interest from companies looking for travel perks or employee rewards.
ramp vs navan	Buyers weighing Navan against Ramp. A direct chance to win them.
navan vs concur	Shows up when buyers compare Navan to Concur.
tripactions vs concur	Captures people from Navan’s old brand name comparing options.
travelperk vs tripactions	Grabs attention from those looking at rivals, and keeps Navan in the mix.
best corporate travel management software	Buyers searching for top travel platforms. High intent.
best apps for business travel	Reaches professionals looking for tools to make travel easier.
best business travel agencies	Attracts companies ready to hire travel partners.
best business travel apps	Another direct path to buyers looking for digital solutions.
best travel startups	Pulls in professionals exploring new and innovative travel tools.

Keyword	Why It Matters
travel management software	Catches companies searching for all-in-one travel tools.
plan a trip	Brings in people ready to organize business travel now.
business travel management	Reaches decision-makers running company travel programs.
best expense tracking app	Connects with buyers comparing expense tools, tying back to Navan’s product.
business travel booking	Targets people ready to book trips directly.
american express travel agent	Puts Navan in front of buyers comparing Amex vs Navan.
corporate travel management solutions	Catches companies looking for structured travel systems.
corporate travel booking	Brings in businesses ready to book travel for employees.
corporate travel companies	Shows Navan among top providers in the industry.
corporate travel software	Reaches managers comparing software options.
corporate travel agencies	Attracts companies searching for trusted travel partners.
travel & expense management	Aligns with buyers wanting one system for both travel and expenses.
corporate travel management services	Targets decision-stage searches for full-service travel programs.
travel booking software	Pulls in companies searching for tech-driven booking solutions.
business travel tool	Connects with buyers looking for practical tools to manage trips.

Table of Contents

Navan Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

Table of Contents

At-a-Glance: Concurate Scorecard

Navan’s SEO Snapshot

Navan’s AI Visibility

Navan’s Top Ranking Pages That Get Them in Front of Their Target Audience

Top Buying Intent Keywords Navan Ranks For Organically

What Navan Is Paying to Show Up For (and Why That Matters)?

Patterns in Navan’s Paid Strategy

Navan’s Technical Health (Core Web Vitals)

Your Move

Competitors in the Space of Expense Management & Corporate Travel Management:

Concurate’s POV

Disclaimer

Services

Links

Resources

Contact

Metric	Value	Status
Largest Contentful Paint (LCP)	1.1s	Good
Interaction to Next Paint (INP)	68ms	Good
Cumulative Layout Shift (CLS)	0.09	Poor
Mobile Optimization	Needs Improvement	Fail