Motion is an AI-native productivity platform built around calendars, planners, and meeting assistants, helping teams and individuals organize time with machine precision.
They have built a dual-track content strategy: targeting bottom-funnel, high-intent tool searches (like AI assistants, planners, and calendars) while also ranking for educational, top-funnel queries (like long-term goals and team norms).
This allows Motion to attract decision-ready professionals while nurturing early-stage audiences.
Combined with AI-first positioning and competitor-targeted paid search, Motion is scaling visibility as both a practical productivity platform and an AI thought leader.
In this teardown, we’ll break down exactly how Motion’s SEO machine works, and more importantly, what you can learn.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 88 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| Branded Query Ownership | 95 | How well the brand ranks for all its name variations |
| Topical Authority | 98 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 67 | Core Web Vitals + crawl efficiency |
| Link Authority | 05 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 530K+ |
| Domain Rating | 79 |
| Backlinks | 112K Backlinks |
| Referring Domains | 7K |
| High-Intent Keywords | 1.4K Keywords |
| Informational Keywords | 70.1K Keywords |
| Branded Keywords | 12.1K Keywords |
Motion’s SEO strength lies in its balance between high-authority backlinks, deep content coverage, and strong branded presence.
The snapshot shows Motion owns its brand queries, dominates in topical authority, and ranks across both high-intent and informational keywords
| Page | Why It Matters |
|---|---|
| AI Productivity Tools | A massive traffic driver ranking #2 for “productivity tools.” This positions Motion as a leader in AI-driven productivity solutions. |
| Best Shared Calendar App for Families | Targets family-oriented users looking for calendar apps. This broadens Motion’s reach beyond business users, tapping into consumer-facing productivity needs. |
| AI Personal Assistants | Captures search demand for “AI assistants,” funneling users curious about digital personal assistants toward Motion’s AI productivity offerings. |
| Resource Management Tools | Ranks for “resource management software,” signaling Motion’s ability to serve project teams and businesses looking for structured planning tools. |
| Best Daily Planner Apps | Appeals to users seeking planning tools, showcasing Motion’s product as a modern alternative to traditional planner apps. |
| Long-Term Goals | Provides guidance on setting long-term goals. This thought-leadership content connects lifestyle aspirations with productivity practices, expanding Motion’s influence beyond tools. |
| Best Time Blocking Apps | Ranks high for “time blocking app,” appealing to professionals seeking structured scheduling, one of Motion’s core strengths. |
| AI Assistant for Business | Positions Motion as a practical business productivity tool by targeting “AI assistant for business,” connecting AI directly to organizational efficiency. |
| Process Mapping Examples | Offers actionable examples for process mapping, appealing to business professionals and project managers. This builds Motion’s authority in operational workflows. |
| Small Business Tools | Attracts entrepreneurs and small businesses searching for operational tools, expanding Motion’s visibility beyond enterprise audiences. |
| Estimated Time of Completion | Educational post that demystifies “estimated time of completion,” providing value to project managers and subtly tying back to Motion’s scheduling precision. |
| Best AI Email Assistant | Taps into the fast-growing AI email assistant market, capturing intent-driven users evaluating tools to streamline communication. |
| Team Norms Examples | Attracts teams and HR professionals searching for examples of workplace norms. This softer, cultural angle expands Motion’s authority beyond just tools. |
| Workload Management Tools | Positions Motion as a solution for “workload management software,” appealing to managers who need structured ways to balance team capacity. |
Every page Motion ranks for is designed to capture a mix of bottom-funnel tool searches (like productivity, planners, assistants) and top-funnel educational content (like long-term goals, team norms).
This dual approach helps Motion reach both ready-to-convert professionals and early-stage learners, positioning the brand as both a practical tool and a thought leader in AI productivity.
These keywords highlight high-intent searches where users are actively looking for productivity, planning, and calendar tools, aligning directly with Motion’s positioning.
| Keyword | Why It Matters |
|---|---|
| family calendars | Captures household users seeking shared scheduling tools, expanding Motion’s reach beyond business into personal use cases. |
| best digital family calendar | Strong intent from families wanting digital-first solutions, a great entry point for Motion’s collaborative calendar features. |
| motion vs notion | Direct comparison keyword. Attracts users in decision mode weighing Motion against a top productivity competitor. |
| best shared calendar app | Transactional keyword showing high demand for team/family scheduling apps, aligning with Motion’s core functionality. |
| best family calendar app | Clear intent to find the top solution for family scheduling, making Motion’s blog the answer point for these searches. |
| best digital calendar | Broader transactional query, ideal for capturing users exploring digital calendar options before committing. |
| best ai email assistant | Expands Motion beyond calendars into AI productivity tools, positioning it as a comprehensive work assistant. |
| best online planner | High-intent keyword for digital planners, perfectly aligned with Motion’s time management and daily planning features. |
| Keyword | Why It Matters |
|---|---|
| ai planner | High-intent planning query that aligns perfectly with Motion’s AI scheduling and productivity features. |
| ai ppt | Expands Motion’s reach into AI presentation tools, tapping adjacent productivity categories. |
| ai brochure maker | Targets creative professionals searching for automated design tools, bringing Motion into broader AI use cases. |
| best ai note taking app | Feature-specific keyword. Connects directly to Motion’s AI meeting notetaker functionality. |
| ai meeting assistant | Strong commercial intent. Captures users seeking AI to streamline meetings, a core Motion feature. |
| ai powerpoint | Similar to “ai ppt.” Reaches professionals seeking automated slide creation, adding to Motion’s AI ecosystem positioning. |
| maestro ai | Competitor keyword. Shows Motion is targeting competitor traffic to capture comparison shoppers. |
| youai | Another competitor keyword. Indicates Motion’s strategy to pull demand directly from rival AI assistants. |
| daily planner with time slots | Niche planning keyword. Taps into users searching for structured daily planning tools. |
| best to do list apps | Expands into productivity apps beyond calendars, aligning with Motion’s broader product value. |
| ai todo list | Bidding on task management. Expands Motion’s relevance in the to-do list category. |
| best ai assistant app | Strong decision-making keyword. Captures users comparing leading AI assistant apps. |
| virtual calendar | Broader category keyword. Ensures Motion shows up for users exploring digital and AI-based calendar options. |
If you’re analyzing Motion, here’s a strategy you can learn from:
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 2.3s | Poor |
| Interaction to Next Paint (INP) | 105ms | Poor |
| Cumulative Layout Shift (CLS) | 0.09 | Good |
| Mobile Optimization | Needs Improvement | Fail |
Motion’s site delivers stable layouts and passes mobile checks, but slow loading (LCP) and poor responsiveness (INP) signal performance gaps that could hurt user experience and rankings.
When buyers search for project management solutions, Motion often finds itself compared against these five alternatives:
Motion’s playbook is sharp. It blends AI positioning, product-led SEO, and competitor conquesting into a system that works. The result: visibility at every step of the user journey.
Here’s what makes their strategy stand out:
The learning here is simple: Treat product features, competitor plays, and educational content as parts of one system, and make them work together.
That’s how Motion turns search into a growth engine.
No one should have to tolerate bad content.
