Make is a fast-growing automation tool that helps teams connect apps and build workflows without code.
They’ve built strong reach online with thousands of keywords, solid branded search, and pages that show up for high-intent queries like “automation platforms” and “best automation software.”
Their strength is wide coverage. They explain things clearly, earn strong links, and rank well on both Google and AI platforms.
This strategy helps them gain over 110K organic traffic each month. In the next few minutes, we’ll learn how exactly they do it.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 30 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 60 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 92 | How well the brand ranks for all its name variations |
| Topical Authority | 88 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 85 | Core Web Vitals + crawl efficiency |
| Link Authority | 95 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 110K+ |
| Domain Rating | 88 |
| Backlinks | 499K Backlinks |
| Referring Domains | 21.5K |
| High-Intent Keywords | 130 Keywords |
| Informational Keywords | 6.9K Keywords |
| Branded Keywords | 4.6K Keywords |
Make is already pulling in solid traffic and has strong authority with a huge number of backlinks.
Most of their searches come from people just exploring or learning. There’s a big opportunity to reach users closer to buying by focusing more on specific keywords that show intent to act.
They can do this by creating clear comparison pages, simple pricing guides, and short practical “how Make helps with X” content that speaks directly to decision-makers.
Make shows up well on AI tools because its content answers real workflow problems in plain language.
When people search for things like no-code automation or multi-app integration, AI engines often pick Make as a reliable, clear solution.
It shows up in natural-language, decision-stage queries like
Each page is built to show how Make makes work easier. Some topics reach a broad audience, like Social Media Management or Content Creation.
Others, like Automation Templates or Lead Generation, reach users closer to taking action.
| Page | Why It Matters |
|---|---|
| Social Media Management | Shows how teams can automate posting and tracking. Helps social media managers save time and work smarter. |
| Make vs Zapier | Reaches users comparing automation tools. Positions Make as a strong alternative for decision-makers. |
| Content Automation | Teaches teams how to speed up content creation. Brings in marketing leaders looking to streamline work. |
| Automation Templates | Offers ready-to-use workflows. Great for beginners and teams who want quick wins. |
| Document Control | Shows simple ways to organize and manage files. Attracts teams aiming for better efficiency. |
| Google Sheets Integrations | Demonstrates how Make connects with popular tools. Brings in users ready to improve their workflows. |
| Automated Lead Generation | Helps sales teams capture leads automatically. Reaches buyers exploring smarter sales tools. |
| Zero-Touch Automation | Highlights fully automated workflows. Shows value for teams wanting hands-off processes. |
| No-Code Automation | Appeals to non-technical users. Encourages teams to start automating without coding skills. |
| Notion Integrations | Shows how Make works with Notion. Attracts users who want to connect tools without hassle. |
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These keywords show searches where users are actively comparing tools, exploring automation options, or ready to start using a solution.
| Keyword | Why It Matters |
|---|---|
| ai automation tools | Users exploring AI-powered automation. Great for showing Make’s modern capabilities. |
| automation platforms | Attracts teams comparing automation options. Helps Make appear as a strong choice. |
| automation website | Reaches users looking for web-based automation tools. Good for capturing early-stage interest. |
| workflow automation tool | Users searching for workflow solutions. Positions Make as practical and easy to use. |
| social media automation tools | Draws marketing teams ready to automate posting. Shows clear value for social media management. |
| best automation software | Competitive search where buyers compare top tools. Highlights Make as a top option. |
| social media marketing automation | Attracts teams looking to streamline campaigns. Ideal for decision-ready users. |
| automated workflow software | Reaches teams seeking efficiency in processes. Perfect for showing concrete benefits. |
| best social media automation tools | Users evaluating different tools. Positions Make as a strong and trusted option. |
| Keyword | Why It Matters |
|---|---|
| n8n alternatives | Users comparing automation platforms. Helps Make show it’s a strong choice vs other tools. |
| document process automation | Attracts teams wanting to automate work. Positions Make as a practical solution. |
| typeform google sheets integration | Reaches users needing specific app connections. Shows Make’s flexibility with integrations. |
| automation design software | Users exploring ways to build automations. Highlights Make’s easy design options. |
| chatgpt google sheets integration | Targets teams adding AI to workflows. Shows Make as modern and capable. |
| how to connect google calendar to notion | Users looking for step-by-step solutions. Great for showing Make’s simple, practical use. |
| automate sales content | Reaches marketing teams ready to automate. Positions Make as a productivity booster. |
| webhook integration | Attracts technical users connecting apps. Highlights Make’s developer-friendly tools. |
| squarespace google sheets integration | Users looking for e-commerce automation. Shows Make handles niche workflows. |
| workflow automation apps | Broad keyword for teams exploring automation options. Helps Make appear in early-stage searches. |
| google sheets to mailchimp | Reaches marketers managing campaigns. Shows Make’s practical application in email workflows. |
| power bi google sheets connector | Attracts users needing analytics workflows. Positions Make as versatile for data tasks. |
| square google sheets integration | Niche commerce integration search. Helps Make capture specialized users. |
| canva to wordpress | Targets content teams connecting design to publishing. Shows Make supports creative workflows. |
| alternative to zapier | Users actively comparing platforms. Lets Make appear as a clear competitor choice. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.8s | Good |
| Interaction to Next Paint (INP) | 54ms | Great |
| Cumulative Layout Shift (CLS) | 0.03 | Great |
| Mobile Optimization | Needs Improvement | Fail |
Make’s site loads fast and feels smooth, with strong stability and quick interactions. There’s a clear opportunity to improve the mobile experience for users on phones.
If you’re analyzing Make, here’s how to learn from them:
Make has built a strong base. Their content is helpful, clean, and easy to follow.
Here’s what we think:
Make has everything needed to reach more ready-to-buy users. A little more focus on decision-stage topics and simple task-based pages can move them closer to high-intent demand.
No one should have to tolerate bad content.
