Mailgun is a developer-first email delivery platform that helps teams send, verify, and monitor transactional and bulk email.
They pull roughly 115K+ organic visits a month and have a strong domain score (DR 85).
In this article, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 23 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 30 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 86 | How well the brand ranks for all its name variations |
| Topical Authority | 88 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 93 | Core Web Vitals + crawl efficiency |
| Link Authority | 85 | Referring domain quality, link velocity |
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| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 115K+ |
| Domain Rating | 85 |
| Backlinks | 125K Backlinks |
| Referring Domains | 12.1K |
| High-Intent Keywords | 55 Keywords |
| Informational Keywords | 4.8K Keywords |
| Branded Keywords | 1.1K Keywords |
Mailgun already draws strong traffic and has solid authority, mostly from people looking for general info.
There’s a big opportunity to reach those who are ready to choose an email platform. They can focus more on searches that show buying interest by creating clear comparison pages, pricing explainers, and guides,
Mailgun shows up on AI platforms because it speaks to what founders actually search for. clear answers on reliable email APIs and deliverability tools.
It shows up in natural-language, decision-stage queries like
Cloudflare’s top-ranking pages span the full funnel: from beginner-friendly explainers (DNS, CDN, OSI model) to solution-driven queries (WAF, Zero Trust, DDoS protection).
By owning both broad educational traffic and high-intent commercial terms, Cloudflare cements itself as not just a product provider, but an internet authority.
| Page | Why It Matters |
|---|---|
| State of Email Deliverability | Shares the latest trends in email deliverability. Helps teams understand what affects inbox success and builds trust in Mailgun as an expert. |
| How to Avoid Email Going to Spam | Guides users on keeping emails out of spam folders. Practical tips that show Mailgun’s value in everyday sending. |
| Bulk Email Best Practices | Teaches teams how to send mass emails safely. Helps beginners and advanced users plan campaigns better. |
| POP3 vs IMAP | Explains email protocols in simple terms. Attracts users comparing email setups and choosing solutions. |
| White Label Email Hosting | Shows how brands can use custom email solutions. Reaches decision-makers looking for branded delivery options. |
| Why Won’t My Emails Send | Solves common email delivery problems. Builds trust by addressing real user pain points. |
| Inbox Placement | Explains how emails reach inboxes. Great for users wanting to improve delivery and engagement. |
| Prevent Gmail Blocking Emails | Shows how to avoid Gmail delivery issues. Helps users protect their sending reputation. |
| Bulk Email Service | Highlights Mailgun’s mass emailing capabilities. Targets teams looking for scalable solutions. |
| Google Postmaster Tools | Guides on sender reputation and metrics. Useful for teams measuring email performance. |
| Email Verification | Explains validating email addresses. Helps reduce bounce rates and improve deliverability. |
| Email Validation API | Introduces programmatic email checks. Attracts developers looking for API solutions. |
| Email Blasting | Teaches mass email sending. Reaches users planning campaigns with high volume. |
| Email Deliverability Services | Highlights Mailgun’s professional delivery solutions. Perfect for teams evaluating service providers. |
These keywords show users actively comparing email services, evaluating features, or ready to pick a solution.
| Keyword | Why It Matters |
|---|---|
| white label email hosting | Users exploring custom-branded email solutions. Great for attracting teams wanting control over their email. |
| email API service | Reaches developers looking for a programmable email solution. Shows Mailgun’s core technical value. |
| white label email service provider | Captures decision-makers comparing providers. Helps Mailgun show its strengths in branded delivery. |
| mailgun vs sendgrid | Direct comparison search. Users are ready to choose and evaluate alternatives. |
| white label email marketing | Attracts marketers looking for custom email campaigns. Positions Mailgun as a flexible solution. |
| sendgrid alternative | Targets users searching for different options. Opens opportunity to highlight Mailgun’s advantages. |
| amazon ses vs mailgun | Competitive search showing buyers evaluating providers. Helps Mailgun intercept choice-stage users. |
| email deliverability services | Users actively seeking services to improve inbox placement. Highlights Mailgun’s practical value. |
| email validation API | Appeals to teams needing clean email lists. Shows Mailgun helps reduce bounce rates and errors. |
| white label email | Brings in users comparing branding options. Good chance to show flexibility and control. |
| bulk email service | Captures teams planning large campaigns. Positions Mailgun as a scalable provider. |
Mailgun invests in keywords that reach both curious developers and teams ready to send emails at scale.
They target pricing, verification, SMTP, and transactional email queries. This ensures they appear for users exploring services, comparing providers, or adopting email automation solutions.
| Keyword | Why It Matters |
|---|---|
| c# send smtp email | Reaches developers needing step-by-step guidance. Shows Mailgun’s practical value for coding and sending emails. |
| cheap email verification | Attracts cost-conscious teams looking to clean their email lists. Highlights Mailgun’s affordable verification service. |
| email scrubbing | Targets teams wanting accurate lists. Positions Mailgun as a solution that reduces bounces and improves deliverability. |
| free transactional email services | Engages startups and small teams experimenting with email. Opens chance to upgrade them to paid plans. |
| cloud email service pricing | Captures decision-makers comparing costs. Helps Mailgun show value for cloud-based email. |
| smtp mailing service | Reaches teams needing reliable sending infrastructure. Emphasizes Mailgun’s dependable SMTP tools. |
| sendgrid smtp server | Direct competitor search. Attracts users evaluating Mailgun versus SendGrid. |
| mailgun email forwarding | Targets users needing automated routing. Shows Mailgun’s flexibility in handling messages. |
| cheap email sending service | Attracts teams looking for budget-friendly email solutions. Highlights Mailgun’s cost-effective options. |
| smtp2go alternatives | Captures users comparing providers. Positions Mailgun as a strong alternative. |
| outbound email service | Reaches teams sending large volumes of email. Shows Mailgun’s scalability and reliability. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 0.8s | Great |
| Interaction to Next Paint (INP) | 30ms | Excellent |
| Cumulative Layout Shift (CLS) | 0 | Perfect |
| Mobile Optimization | 82/100 | Great |
Mailgun’s site is technically solid, pages load fast, interactions feel instant, and nothing jumps around on screen.
Mobile performance is strong too, making the overall browsing experience smooth and reliable.
If you’re analyzing Mailgun, here’s how to learn from them:
The email delivery landscape puts Mailgun alongside strong contenders such as:
Mailgun has done many things right. Their content is clear, steady, and useful. But there is still space to reach buyers who are closer to making a decision.
Mailgun has a solid base. With a little more focus on decision-stage content and AI-ready answers, they can move closer to the buyers who are ready to choose.
Reading the breakdown gives you context. Mapping it to your pages gives you direction. Pick a time if you want that direction.
No one should have to tolerate bad content.
