MailerSend is a transactional email and messaging platform. It helps teams send emails and SMS quickly, reliably, and at scale.
They’ve built a strong SEO presence with practical guides, tool comparisons, and helpful resources for both marketers and developers.
With 30K+ monthly visitors, their content covers everything from learning to buying.
In this article, you’ll learn how exactly they do this.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 23 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 25 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 46 | How well the brand ranks for all its name variations |
| Topical Authority | 88 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 60 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 30K+ |
| Domain Rating | 73 |
| Backlinks | 16.7K Backlinks |
| Referring Domains | 1.6K |
| High-Intent Keywords | 42 Keywords |
| Informational Keywords | 3K Keywords |
| Branded Keywords | 441 Keywords |
MailerSend is getting steady traffic and has a decent link profile, which helps them stay visible.
There’s a big opportunity to reach people who are ready to act by focusing more on keywords that show intent and boosting branded searches.
Short, clear comparison pages, simple guides, and practical content can help turn more visitors into users.
MailerSend shows up on AI tools for queries about sending reliable emails. It shows founders and teams which transactional email platform gets messages delivered right and fast.
It shows up in natural-language, decision-stage queries like
MailerSend’s top pages teach users how to send emails and SMS easily. They show real examples, compare tools, and help both marketers and developers use MailerSend better.
| Page | Why It Matters |
|---|---|
| Email Marketing Tools | Shows how to run campaigns effectively. Helps marketers compare platforms and get ideas. |
| SMTP Ports | Explains technical setup simply. Helps developers configure email sending without hassle. |
| SendGrid Alternative | Reaches users comparing tools. Highlights MailerSend as a flexible option. |
| One-Time Passwords (OTPs) | Guides teams on secure OTP setup. Connects MailerSend to real business use cases. |
| Email API | Shows developers how to integrate email sending. Positions MailerSend as easy-to-use and reliable. |
| SMS API | Highlights multi-channel messaging. Brings in teams wanting both email and SMS solutions. |
| SMTP Relay | Explains how to send emails at scale. Speaks directly to IT and dev teams. |
| SMTP Codes | Helps troubleshoot sending issues. Builds trust with hands-on guides. |
| Transactional SMS | Shows real-world SMS use cases. Reaches teams handling alerts and notifications. |
| PHP Send Email | Simple guide for developers using PHP. Brings early-stage devs into learning about email APIs. |
| Password Reset Email Best Practices | Offers practical tips for secure emails. Positions MailerSend as a helpful resource. |
| DNS Records | Explains email setup basics. Helps teams ensure proper delivery and reliability. |
| Remote Email Jobs | Highlights career opportunities. Builds community and brand awareness. |
| Send Bulk Email | Guides large-scale senders. Shows MailerSend as a scalable solution for big teams. |
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These keywords represent high-intent searches where users are actively comparing, purchasing, or looking for critical internet and security infrastructure solutions.
| Keyword | Why It Matters |
|---|---|
| sendgrid alternative | Shows up for users comparing MailerSend with SendGrid. Helps capture buyers ready to switch. |
| email sender | Reaches anyone looking to send emails reliably. Brings in early-stage users exploring options. |
| mailersend pricing | Attracts buyers checking costs. Great for decision-ready users thinking about signing up. |
| email delivery service | Pulls in users looking for tools that actually deliver emails. Positions MailerSend as trustworthy. |
| email campaign services | Targets teams wanting to run campaigns. Helps MailerSend show practical value quickly. |
| email marketing tools | Reaches marketers searching for solutions. Builds awareness and trust in MailerSend’s features. |
| software email marketing | Captures users researching software to run campaigns. Positions MailerSend as an all-in-one option. |
| transactional email service | Attracts teams sending important emails. Connects to high-need users ready to act. |
| top email marketing platforms | Brings in users comparing top tools. Shows MailerSend as a strong contender. |
| email sending service | Reaches users looking for reliable sending options. Keeps MailerSend in the running. |
| mail send service | Pulls in users exploring email sending tools. Helps with visibility among active buyers. |
| email campaign software | Targets teams ready to manage campaigns efficiently. Positions MailerSend as a practical choice. |
MailerSend shows up for people looking for email sending tools, free options, and easy setup. This helps them reach both beginners and teams ready to choose a provider.
| Keyword | Why It Matters |
|---|---|
| smtp service | Reaches teams looking for reliable email sending. Positions MailerSend as a trustworthy option. |
| smtp providers | Targets users comparing SMTP options. Helps capture buyers ready to choose a provider. |
| send api | Attracts developers who want to send emails programmatically. Connects to MailerSend’s core offering. |
| free smtp server for sending email | Pulls in early-stage users exploring free solutions. Great for starting relationships with potential buyers. |
| open relay smtp | Shows up for technical searches. Highlights MailerSend’s secure and compliant setup. |
| port 587 submission | Reaches developers looking for setup guidance. Positions MailerSend as a helpful, hands-on tool. |
| smtp2go free | Captures users comparing free SMTP alternatives. Helps MailerSend stand out in competitive searches. |
| free smtp email providers | Attracts people exploring cost-effective email sending. Builds awareness among budget-conscious teams. |
| smtp server for email | Targets users searching for core sending solutions. Shows MailerSend as reliable and easy to use. |
| free smtp host | Pulls in users looking for free hosting options. Great way to connect with early-stage adopters. |
If you’re analyzing MailerSend, here’s how to learn from them:
The email delivery landscape puts MailerSend alongside strong contenders such as:
MailerSend has a strong foundation. But there are also a lot of areas where they need to focus more,
Here’s what makes their strategy stand out:
By focusing on people ready to take action and making their brand more visible, they can turn more traffic into users and grow even faster.
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