Keeper Security is a leading cybersecurity company that provides consumer and enterprise password management, dark-web monitoring, and team password vaults.
They have built a strong SEO foundation, capturing both awareness and decision-stage users.
It turns utility pages (passphrase generator, dark-web scan) into a repeatable acquisition funnel, protects branded and comparison queries, and formats content for AI-driven answers, then scales those wins with a massive backlink footprint.
In this article, we’ll learn the exact strategy that brings over 360K visitors each month to Keeper Security.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 70 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 83 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 72 | How well the brand ranks for all its name variations |
| Topical Authority | 98 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 86 | Core Web Vitals + crawl efficiency |
| Link Authority | 95 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 360K+ |
| Domain Rating | 80 |
| Backlinks | 744K Backlinks |
| Referring Domains | 10.5 |
| High-Intent Keywords | 2.6K Keywords |
| Informational Keywords | 115K Keywords |
| Branded Keywords | 35.6K Keywords |
Keeper Security maintains a strong presence across both awareness and decision stages, leveraging a content base that balances educational resources with transactional opportunities.
Its strategy positions the brand as a trusted authority in password management while capturing high-intent users actively comparing or seeking security solutions.
Keeper Security demonstrates strong AI visibility by effectively capturing queries that indicate both research and decision-stage intent.
Its content is structured to answer practical, comparison-driven questions,ranking for decision-stage queries like
Every page in Keeper Security’s ecosystem combines tool-led utility, practical guidance, and educational content.
They attract users at different stages: from awareness to decision, while reinforcing trust and authority in digital security.
By focusing on real-world risks, scams, and actionable tools, Keeper positions itself as both a thought leader and a provider of high-value, actionable solutions.
| Page | Why It Matters |
|---|---|
| Passphrase Generator | Attracts users looking to generate secure passphrases. High-volume tool that drives top-of-funnel traffic while introducing Keeper’s ecosystem. |
| What Can Someone Do With Your IP Address | Educational content addressing security risks around IP exposure. Engages users concerned about online privacy and builds Keeper’s authority. |
| Telegram Scams to Be Aware Of | Informs users about common scams on Telegram, targeting early-stage awareness while reinforcing Keeper’s credibility in digital safety. |
| Free Dark Web Scan | Tool-led page providing immediate value. Captures users looking to assess security risks, driving engagement and potential conversions. |
| UPS Scam Text Examples | Highlights phishing risks, attracting users seeking practical security guidance. Positions Keeper as a trusted source for scam prevention. |
| Why Am I Getting So Many Spam Calls | Addresses common user frustrations around spam calls. Educational content builds trust and authority in cybersecurity awareness. |
| How to Set Up Passkeys on Amazon | Guides users on using passkeys with popular services. High practical intent, attracting users who want actionable password security solutions. |
| Is eBay Safe to Buy From | Offers guidance for safe online transactions. Engages users evaluating platforms, reinforcing Keeper’s authority on digital safety. |
| Digital Footprint Examples | Explains online presence risks and privacy concerns. Educational content that drives awareness and positions Keeper as a thought leader. |
| Cash App Scams | Warns users about common financial scams. Builds credibility and encourages proactive adoption of Keeper’s protective tools. |
| Signs of a Computer Virus | Provides practical guidance for detecting malware. Engages both everyday users and IT-conscious audiences. |
| How Can Someone Use My Credit Card Without Having It | Addresses financial security concerns, educating users on fraud prevention and highlighting Keeper’s expertise. |
| Is Facebook Marketplace Safe | Guides users on safe e-commerce practices. High awareness-stage content that strengthens Keeper’s authority in online safety. |
This table highlights how Keeper Security captures transactional, commercial, and competitive-intent searches, balancing top-of-funnel educational queries with bottom-funnel conversion opportunities.
| Keyword | Why It Matters |
|---|---|
| Add Keeper Extension to Chrome | Branded, transactional keyword. Users looking to install Keeper directly, showing strong purchase intent. |
| Safest Way to Receive Money from a Stranger | Educational and transactional intent. Captures users seeking secure ways to handle peer-to-peer payments, reinforcing Keeper’s security authority. |
| Team Password Manager | High commercial intent. Targets businesses and teams evaluating enterprise password management solutions. |
| Password Keeper Extension | Tool-led transactional keyword. Engages users looking for browser-based password management solutions. |
| Cell Phone Spy Software | Security-focused query. Attracts users concerned about mobile security and spyware threats, positioning Keeper as an authority. |
| Download Password Manager | Core product keyword. High-intent transactional search targeting users ready to install Keeper’s password manager. |
| Keeper vs 1Password | Competitive comparison. Captures decision-stage buyers evaluating major password manager alternatives. |
| Keeper vs Bitwarden | Branded competitor comparison. Targets users comparing Keeper with other popular password managers. |
| Keeper vs LastPass | Competitive comparison. Ensures Keeper is considered by users evaluating alternatives in the password management space. |
| NordPass vs Keeper | Multi-brand competitor comparison. Captures high-intent traffic from users assessing multiple options simultaneously. |
| Best Password Manager for Small Business | SMB-focused commercial keyword. Attracts business decision-makers looking for scalable, team-friendly password management solutions. |
| Best Spyware | Educational, awareness-stage keyword. Builds credibility around security knowledge while indirectly promoting Keeper’s protective tools. |
| Keyword | Why It Matters |
|---|---|
| Free Password Manager | High commercial intent. Targets users searching for no-cost password management solutions, capturing ready-to-convert traffic. |
| Multifactor Authentication | Feature-specific keyword. Positions Keeper as a secure solution provider for businesses and IT teams. |
| Business Password Manager | Targets decision-stage buyers evaluating password management solutions for teams and organizations. |
| Cloud Object Storage | Product/feature-focused search. Attracts enterprise users looking for integrated security solutions for cloud storage. |
| Marketplace Scams | Educational keyword. Engages users seeking guidance on online threats while reinforcing Keeper’s security expertise. |
| 1Password vs Keeper | Competitive comparison. Captures users actively evaluating Keeper against a major competitor, driving decision-stage traffic. |
| MSP Cyber Security | Niche, high-value query. Targets managed service providers looking for enterprise password management solutions. |
| PW Manager | Core product keyword. Ensures visibility for general password management searches with high conversion potential. |
| Inventory Programs for Small Business | SMB-focused search. Captures small business decision-makers evaluating enterprise password management tools. |
| Enterprise Password Manager | High-intent, enterprise-focused keyword. Targets organizations actively seeking robust password management solutions. |
| Endpoint Security Tools | Product/feature keyword. Attracts enterprise buyers evaluating comprehensive security toolsets. |
| Autofill Password Manager | Feature-focused transactional keyword. Engages users seeking convenience and security in password management. |
| Enterprise Software Companies | B2B-focused search. Ensures Keeper is considered by decision-makers in enterprise IT planning. |
| UPS Scam Texts | Security-awareness keyword. Builds credibility for users concerned about phishing and scam texts. |
| FedRAMP Authorized | Compliance-focused keyword. Positions Keeper as a trusted provider for government and regulated sectors. |
| Best DevOps Platforms | Enterprise-focused search. Targets IT teams evaluating secure software solutions for DevOps environments. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.9s | Poor |
| Interaction to Next Paint (INP) | 54ms | Good |
| Cumulative Layout Shift (CLS) | 0 | Perfect |
| Mobile Optimization | 94/100 | Pass |
Keeper Security’s site performs well on mobile and interaction metrics, with fast responsiveness and stable layout, though LCP indicates room for improvement.
If you’re analyzing Keeper Security, here’s how to learn from them:
Keeper Security’s SEO strategy is smart and multi-layered. It blends education, tools, and transactional content. The brand clearly knows its audience.
Here’s what makes their strategy stand out:
Keeper Security shows a clear understanding of its audience and search intent.
Their strategy effectively blends authority, trust, and conversion potential, setting a strong benchmark in the password management space.
No one should have to tolerate bad content.
