Improvado helps marketing teams bring all their data together. It connects ads, analytics, and CRM tools into one dashboard.
They pull around 70K visitors a month with practical guides, templates, and local agency lists.
It’s a smart mix that builds trust and keeps their site healthy.
In this next few minutes, you’ll learn:
• Which keywords Improvado already wins, and where you can beat them.
• How their templates and local pages help them earn trust fast.
• How to show up in AI search and fill the gaps they’ve left behind.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 65 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 45 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 30 | How well the brand ranks for all its name variations |
| Topical Authority | 82 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 80 | Core Web Vitals + crawl efficiency |
| Link Authority | 75 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 70K+ |
| Domain Rating | 74 |
| Backlinks | 141K Backlinks |
| Referring Domains | 3.7K |
| High-Intent Keywords | 46 Keywords |
| Informational Keywords | 17.2K Keywords |
| Branded Keywords | 3.7K Keywords |
Improvado has built a solid SEO foundation with a mix of branded and educational content. Most of their traffic comes from marketers learning about analytics and reporting.
There’s room to grow decision-stage content that targets buyers ready to choose a platform.
Improvado has gained strong AI visibility by aligning its content with how decision-makers search in AI-driven platforms.
It shows up in natural-language, decision-stage queries like
This helps them reach marketers who are exploring smarter, faster ways to handle reporting and analytics.
Improvado’s top pages are a mix of practical guides, templates, and market insights.
They help marketers learn, compare tools, and take action fast. From dashboards to local agency lists, each page brings value while building trust in the brand.
| Page | Why It Matters |
|---|---|
| 12 Best Marketing Dashboard Examples and Templates | Shows marketers real dashboards they can use. Builds trust and provides practical inspiration. |
| Top Programmatic Platforms | Helps teams explore advertising platforms. Positions Improvado as a guide in programmatic marketing. |
| Best Marketing Agencies in Houston: Top 50 | Highlights top agencies. Brings local marketers and decision-makers to the site. |
| Top Marketing Agencies in Atlanta | Attracts digital teams in Atlanta. Shows Improvado’s awareness of local markets. |
| Marketing Analytics Tools | Explains key tools. Captures buyers exploring marketing software. |
| Top Retail Media Networks | Guides e-commerce teams. Shows Improvado covers new retail media trends. |
| Top Marketing Agencies in Florida | Brings regional marketers to the site. Positions Improvado as connected to the market. |
| Integrated Marketing Communications | Explains strategic planning. Attracts marketers looking to align campaigns across channels. |
| Best Marketing Agencies in Los Angeles | Highlights local marketing talent. Connects with LA-based decision-makers. |
| Fintech Marketing Strategies | Targets niche fintech marketers. Positions Improvado as knowledgeable in specialized sectors. |
| 32 Best Competitive Intelligence Companies | Shows market intelligence options. Brings teams exploring competitive data solutions. |
| Beginners Guide to Digital Marketing Report Types | Explains reporting basics. Pulls in learners who may later become buyers. |
| Supermetrics Alternatives & Competitors | Reaches buyers comparing tools. Positions Improvado as a viable alternative. |
| Marketing Information Management Guide | Explains data management practices. Attracts teams needing organized marketing data. |
Improvado shows up where buyers are actively comparing tools and exploring marketing solutions.
From dashboards to analytics software, they catch users ready to make decisions.
Their focus on comparisons, free resources, and top tools positions them as a go-to option for marketers and data teams.
| Keyword | Why It Matters |
|---|---|
| analytics social media dashboard | Shows marketers they can track campaigns easily. Brings teams looking for practical dashboards. |
| buy display ads | Reaches buyers ready to invest in ads. Positions Improvado as a guide for ad campaigns. |
| predictive analytics software free download | Attracts users exploring predictive tools. Builds trust by offering free resources. |
| looker studio vs looker | Targets users comparing tools. Helps Improvado appear in key decision searches. |
| supermetrics vs | Catches buyers evaluating alternatives. Positions Improvado as a competitive option. |
| dv360 vs google ads | Reaches teams choosing ad platforms. Keeps Improvado in consideration during evaluation. |
| tableau vs looker | Captures users comparing analytics platforms. Shows Improvado understands multi-tool environments. |
| pentaho vs talend | Intercepts enterprise buyers exploring integration tools. Positions Improvado as knowledgeable in data solutions. |
| best marketing analytics software | Targets high-intent buyers researching analytics solutions. Pulls in decision-makers ready to invest. |
| best marketing agencies in atlanta | Attracts local marketing teams. Builds awareness among regional decision-makers. |
| best marketing analytics tools | Pulls in buyers looking for top analytics solutions. Positions Improvado as a trusted resource. |
| best digital marketing analytics tools | Reaches marketers refining analytics strategy. Helps them consider Improvado early. |
| best marketing dashboards | Shows ready-to-use solutions. Provides quick wins for marketers evaluating options. |
| best database management software | Attracts teams exploring data organization solutions. Positions Improvado in enterprise decision searches. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1s | Good |
| Interaction to Next Paint (INP) | 56ms | Good |
| Cumulative Layout Shift (CLS) | 0.03 | Great |
| Mobile Optimization | 60/100 | Pass |
Improvado’s site is fast and smooth, with pages loading in just a second and interactions feeling instant.
Mobile experience is okay, but there’s room to make it even better for users on phones.
If you’re analyzing Improvado, here’s how to learn from them:
Operating in the Marketing Analytics & Reporting Software sector, Improvado competes with leading players such as:
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Improvado has done a great job creating content that teaches, guides, and builds trust.
They make it easy for marketers to learn, compare tools, and take action. Their focus on practical resources is a strong advantage in the market.
Here’s what we see:
Overall, Improvado is strong in education, practical guidance, and SEO fundamentals.
With small targeted improvements, they can capture more buyers and grow their influence even faster.
No one should have to tolerate bad content.
