Question 1

How Much Does a B2B Content Marketing Agency Charge?

Accepted Answer

The cost of hiring a B2B content marketing agency depends on services, experience, and engagement type. Here’s what businesses typically invest:

1. Monthly Retainer Pricing (Best for ongoing content strategy and execution)

Most agencies operate on a monthly retainer, covering content creation, SEO, distribution, and performance tracking.

Small to mid-sized agencies: $5,000 – $10,000 per month
Experienced, full-service agencies: $10,000 – $20,000 per month
Top-tier agencies with comprehensive services: $20,000+ per month
2. Project-Based Pricing (Ideal for businesses with one-time content needs)

Some agencies charge per project, depending on content complexity:

Blog posts & SEO articles: $250 – $1,500 per piece
Whitepapers & eBooks: $2,000 – $7,000
Website content overhaul: $5,000 – $20,000
3. Hourly Consulting Rates (Best for strategic advisory services)

For businesses needing SEO, content audits, or marketing strategy guidance, agencies may charge:

$150 – $500 per hour, depending on expertise and agency reputation.
Pricing can differ based on strategy, content scope, and business needs. If you’re exploring options tailored to B2B service companies, take a look at Concurate’s flexible approach on our pricing page.

If you’re considering a B2B content marketing agency, ensure their pricing aligns with your growth goals and expected ROI.

Question 2

What Questions Should We Ask a Potential Content Marketing Agency?

Accepted Answer

Ask these to assess whether an agency truly understands your business and can drive results:

Do you have experience with B2B service companies?
How do you align content strategy with business goals?
What KPIs do you track to measure success?
How do you ensure content ranks well on search engines?
What types of content do you specialize in?
Who creates the content, and what is your process?
How do you ensure content attracts qualified leads?
What’s your distribution strategy beyond publishing?
How do you handle revisions and approvals?
What results can we expect, and when?

Question 3

What Are the Signs of a Bad B2B Content Marketing Agency?

Accepted Answer

Here are red flags that indicate an agency may not deliver:

1. No Industry Understanding
If the agency produces generic content that misses industry nuances, it won’t resonate with decision-makers.

2. Focuses Only on Traffic
If all they report is page views and likes, not leads or pipeline value, the strategy is flawed.

3. No Clear Strategy
Without a documented content plan, SEO roadmap, and lead-nurturing system, your content becomes random and ineffective.

4. Shallow, Low-Authority Content
Expert-driven insights, real case studies, and in-depth analysis are essential. Anything less won’t build trust or credibility.

5. No Content Distribution Plan
Great content needs to be seen. If there’s no plan for LinkedIn, email marketing, or partnerships, results will be limited.

6. Promises Instant Results
Content marketing takes time. Agencies that promise fast rankings or overnight leads are likely using shortcuts that won’t last.

Question 4

How Long Does it Take for B2B Content Marketing to Show Results?

Accepted Answer

Content marketing is a long-term investment. Here’s what to expect:

3 to 6 months: Early improvements like better search visibility, higher traffic, and more engagement
6 to 12 months: Consistent inbound leads, improved SEO rankings, and measurable ROI
Timelines depend on content quality, SEO execution, competition, and how well content is distributed. Companies that invest consistently and promote their content across LinkedIn, email, and niche channels see results faster.

For B2B service companies, content is not just about traffic. It is a tool for building authority and positioning your brand as a trusted solution. Done right, it delivers lasting growth where your content keeps working long after it’s published.

Question 5

Want Proven B2B SaaS Growth Hacks?

Accepted Answer

Sign up below for 30 Days, 30 Hacks and get daily insights that help increase demo requests, free trials, sign-ups, and paid customers.

Attribute	Score (/100%)	What It Reflects
Decision-Stage Coverage	95	Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness	88	Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership	98	How well the brand ranks for all its name variations
Topical Authority	96	Depth of content cluster coverage (TOFU–BOFU)
Technical SEO Health	82	Core Web Vitals + crawl efficiency
Link Authority	98	Referring domain quality, link velocity

Metric	Value
Organic Traffic (Monthly)	685K+
Domain Rating	91
Backlinks	677K Backlinks
Referring Domains	39.2K
High-Intent Keywords	5.4K Keywords
Informational Keywords	143.8K Keywords
Branded Keywords	64.5K Keywords

Keyword	Why It Matters
YouTube Name Generator	Attracts users looking to create unique YouTube channel names, positioning Hootsuite as a practical tool for social media branding.
Caption Generator	Provides AI-driven caption ideas for social posts, appealing to marketers and creators seeking to streamline content creation.
Instagram Name Generator	Targets users looking for Instagram username ideas, reinforcing Hootsuite’s relevance for platform-specific branding.
TikTok Username Generator	Serves TikTok users seeking creative handles, positioning Hootsuite as a versatile social media toolkit.
Username Generator	Captures broader username creation searches, driving traffic from multiple social platforms and branding needs.
Hootsuite Free	Highlights Hootsuite’s free tools, attracting users exploring social media management solutions at no cost.
Instagram Hashtag Generator	Helps users discover effective Instagram hashtags, strengthening Hootsuite’s visibility for content optimization searches.
Social Media Trends	Provides insights into evolving social trends, appealing to marketers and strategists looking to stay current.
TikTok Hashtag Generator	Focuses on TikTok content optimization, positioning Hootsuite as a go-to tool for short-form video creators.
Emoji Translator	Engages users looking to incorporate emojis effectively in posts, emphasizing Hootsuite’s creative tools.
Social Listening Tools	Targets marketers seeking monitoring and analytics solutions, highlighting Hootsuite’s advanced engagement capabilities.
YouTube Description Generator	Provides AI-generated video descriptions, appealing to creators optimizing their YouTube content.
YouTube Title Generator	Captures users aiming to create engaging YouTube titles, reinforcing Hootsuite’s role in video content strategy.
Instagram Account Generator	Offers AI-generated Instagram bios, targeting users optimizing their profile branding and engagement.

Keyword	Why It Matters
Buy Instagram Username	Targets users looking to purchase unique Instagram usernames, capturing high-intent social branding traffic.
Social Media Management Near Me	Geographically-targeted search indicating local businesses seeking social media solutions, capturing proximity-based intent.
Buy Social Media Accounts	Captures transactional intent for social account acquisition, appealing to marketers and agencies.
Social Media Boosting	Targets users exploring social growth tools, positioning Hootsuite as a solution for enhancing engagement and reach.
Social Media For Sale	Captures buyers looking for social media solutions, reinforcing Hootsuite’s presence in the high-intent transactional space.
Free TikTok Views Trial	Targets users exploring TikTok growth tools without cost, driving trial sign-ups and engagement.
YouTube Views Generator	Transaction-focused keyword appealing to users optimizing YouTube reach and engagement.
Hootsuite vs Buffer	Competitive comparison, capturing evaluation-stage users deciding between top social management platforms.
Hootsuite vs Sprout Social	Direct competitor targeting, positioning Hootsuite as a credible alternative in social media management.
Loomly vs Hootsuite	Helps capture users comparing features, pricing, and usability against Loomly, engaging evaluation-stage prospects.
Later vs Hootsuite	Competitive keyword targeting users exploring scheduling tools, increasing visibility in decision-making searches.
Hootsuite vs Sprinklr	Captures high-intent users comparing enterprise social platforms, emphasizing Hootsuite’s competitive positioning.
Best Social Media Management Tools	Targets users researching top solutions, reinforcing Hootsuite’s authority and visibility in the category.
Best Hashtags for TikTok	High-intent keyword for TikTok content optimization, positioning Hootsuite’s tools for creators.
Best Social Media Analytics Tools	Targets users evaluating analytics platforms, showing Hootsuite’s capabilities in data-driven social management.
Best Instagram Hashtags	Attracts marketers seeking top-performing hashtags, driving engagement and adoption of Hootsuite’s hashtag tools.
Best Free Social Media Management Tools	Captures cost-conscious users exploring free tools, reinforcing Hootsuite’s accessibility for businesses of all sizes.

Keyword	Why It Matters
Social Media Management Tools	Targets users actively searching for social media solutions, capturing high-intent traffic for product consideration.
Social Media Calendar	Focuses on planning and scheduling needs, positioning Hootsuite as a go-to platform for organized social campaigns.
Good Time to Post on Instagram Today	Reaches users seeking post optimization insights, showcasing Hootsuite’s analytics and scheduling capabilities.
Social Media Content Calendar	Captures marketers planning campaigns, reinforcing Hootsuite’s value in workflow and content management.
HopperHQ	Bids on competitor-related terms, targeting users evaluating scheduling tools and alternative platforms.
Hootsuite vs Sprout Social	Competitive keyword targeting evaluation-stage users comparing features and usability against Sprout Social.
Facebook Analytics	Captures users looking for platform-specific analytics, emphasizing Hootsuite’s measurement and reporting capabilities.
Can You Schedule Posts on TikTok	Targets TikTok content managers exploring scheduling tools, positioning Hootsuite as versatile across platforms.
Instagram Feed Planner	Captures high-intent users looking to plan Instagram content, showing Hootsuite’s planning and productivity value.
Canva Social Media Scheduler	Competitor comparison keyword targeting users evaluating alternative tools for scheduling and content management.
Hire a Social Media Manager	Reaches businesses ready to invest in social media management solutions, aligning with high-intent decision-stage traffic.
How Much Does Hootsuite Cost	Transaction-focused keyword capturing users evaluating pricing tiers and ready to purchase.
Social Media Analytics Tools Free	Attracts cost-conscious users exploring analytics solutions, promoting Hootsuite’s accessible offerings.
TT Followers	Targets TikTok growth seekers, capturing users looking to boost engagement and follower counts.

Table of Contents

Hootsuite Marketing Analysis: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

Table of Contents

At-a-Glance: Concurate Scorecard

Hootsuite’s SEO Snapshot

Hootsuite’s AI Visibility

Hootsuite’s Top Ranking Pages That Get Them in Front of Their Target Audience

Top Buying Intent Keywords Hootsuite Ranks For Organically

What Hootsuite Is Paying to Show Up For (and Why That Matters)?

Patterns in Hootsuite’s Paid Strategy

Hootsuite’s Technical Health (Core Web Vitals)

Your Move

Competitors in the Space of Social Media Management Software:

Concurate’s POV

Disclaimer

Services

Links

Resources

Contact

Metric	Value	Status
Largest Contentful Paint (LCP)	1.4s	Good
Interaction to Next Paint (INP)	128ms	Poor
Cumulative Layout Shift (CLS)	0.01	Excellent
Mobile Optimization	Needs Improvement	Fail