Highspot is a sales tool that helps teams learn faster, pitch better, and close with more confidence.
They focus on explaining everyday sales problems better than anyone else. That trust then pulls people closer to the product.
In this article, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 20 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 30 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 76 | How well the brand ranks for all its name variations |
| Topical Authority | 88 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 75 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 72K+ |
| Domain Rating | 82 |
| Backlinks | 188K Backlinks |
| Referring Domains | 3.1K |
| High-Intent Keywords | 14 Keywords |
| Informational Keywords | 4.8K Keywords |
| Branded Keywords | 661 Keywords |
Highspot brings in steady search traffic and has a solid base of sites linking to them, but they still have a big chance to show up for more “ready-to-buy” searches.
Right now, they show up mostly for broad learning topics, so they can focus more on creating pages that speak to people who are close to choosing a tool.
Simple comparison pages, clear pricing explainers, and short problem-solution guides can help them show up where purchase decisions actually happen.
Highspot shows up on AI platforms for people who are already looking for the best sales tools.
It shows up in natural-language, decision-stage queries like
These pages bring in people who want quick, clear help with selling. And each page gives Highspot a clean opening to show how their tool makes daily sales work easier
| Page | Why It Matters |
|---|---|
| Best Sales Training Programs | Helps teams pick better training. Brings in people who are already exploring options. |
| Sales Pitch Examples | Shows sellers how to pitch fast. Pulls in users close to taking action. |
| Improve Sales Performance | Attracts leaders who want quick gains. Creates space to show simple daily wins. |
| Sales Enablement | Explains the idea in plain words. Lets Highspot show its core value clearly. |
| Sales and Marketing Together | Brings in teams fixing alignment. Opens the door for simple, shared workflows. |
| SPIN Selling | Helps readers learn a known method. A good moment to link the method to the tool. |
| Sales Goals | Pulls in planners setting targets. Lets Highspot connect goals to daily actions. |
| Sales Strategy | Gives readers a simple plan. Points to how Highspot keeps that plan on track. |
| Discovery Call Questions | Helps reps run better calls. Smooth path to show call-ready support. |
| Sales Coaching | Attracts leaders helping their teams. Easy link to data-backed coaching. |
| Sales Performance Metrics | Readers learn what to track. Simple place to show clear, everyday metrics. |
| Sales and Marketing Plan | Brings in teams planning ahead. Lets Highspot show how to keep plans visible. |
| Sales Automation | Pulls in users wanting less busywork. Good moment to show time-saving tools. |
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These are searches from people who are comparing tools or close to choosing one.
| Keyword | Why It Matters |
|---|---|
| best sales training | People looking for real training options. They are close to choosing a program. |
| professional sales training | Users want serious, structured training. Good chance to show Highspot’s training value. |
| sales training software | Clear product search. Readers are already exploring tools. |
| sales automation system | People want to save time and simplify work. Opens a path to show ease of use. |
| best online sales training | Users want fast, simple online learning. They are ready to compare choices. |
| seismic vs highspot | Direct comparison. Readers are choosing between two tools. |
| sales enablement tools | Clear tool search. People are checking which platform fits their team. |
| sales automation tools | Users want ways to remove daily tasks. Good moment to highlight time savings. |
| best sales training platforms | Readers are comparing platforms, not just blogs. High buying intent. |
| top rated sales training programs | People want trusted training options. They are close to picking one. |
| corporate sales training companies | Teams looking for training partners. Good place to show value for large groups. |
| showpad vs highspot | Another direct comparison. Users are deciding between both products. |
These keywords help Highspot show up in front of people who want simple, clear help with selling. And each one opens a small window to show how Highspot keeps sales work easy, organised, and ready to scale.
| Keyword | Why It Matters |
|---|---|
| content marketing best practices | People want clear guidance on good content. It’s a soft way to bring them toward better sales content habits. |
| meddpicc sales | Brings in teams using a known method. Good moment to show how Highspot supports simple, repeatable steps. |
| questions to qualify a sales lead | Users want quick call help. Easy chance to show how Highspot helps reps stay ready. |
| sales enablement strategy example | People want real examples. Perfect place to show how Highspot keeps plans simple. |
| sales enablement best practices | Readers are learning how to do it right. Good moment to link learning to a real tool. |
| sales enablement kpis | People want clear numbers to track. This opens space to show simple dashboards. |
| sales assessment test questions | Users want to test skills. Nice path to show how Highspot supports steady improvement. |
| sales enablement for dummies | Readers want very simple help. This is a chance to show that Highspot can make the whole setup easier. |
| how to build a sales organization | People are planning for growth. Great moment to show how Highspot supports scaling. |
| sales organization structure best practices | Teams want structure that works. Natural link to how Highspot keeps everyone aligned. |
If you’re analyzing Highspot, here’s how to learn from them:
Highspot has built trust by teaching first and selling later. Their content feels simple, clear, and useful.
Here’s what we think:
Highspot already wins attention by keeping things simple.
With a few more pages for people who are ready to choose, they can turn even more of that attention into real demand.
No one should have to tolerate bad content.
