GanttPRO drives 155K+ organic visits monthly with strong keyword coverage across informational, high-intent, and branded queries.
Their strategy smartly blends templates, how-to guides, and competitor comparisons, meeting users from awareness to decision stages.
With visibility in AI-powered discovery moments, they’re well-positioned to capture buyers exploring project management alternatives.
Let us have a closer look at GanttPro’s Marketing Strategy and what you can learn from them.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 60 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 80 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 72 | How well the brand ranks for all its name variations |
| Topical Authority | 75 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 68 | Core Web Vitals + crawl efficiency |
| Link Authority | 70 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 155K+ |
| Domain Rating | 71 |
| Backlinks | 133K Backlinks |
| Referring Domains | 2.8K |
| High-Intent Keywords | 444 Keywords |
| Informational Keywords | 42.6K Keywords |
| Branded Keywords | 8.5K Keywords |
GanttPRO’s AI visibility shows that the brand is well-positioned in discovery moments where buyers are actively comparing tools and features, ranking for high-intent queries like:
This presence not only boosts trust but also puts the product in front of high-intent users who rely on AI answers to guide purchasing decisions.
| Page | Why It Matters |
|---|---|
| Free Online Microsoft MPP Project Viewer | Attracts professionals looking for a free tool to open MPP files, positioning GanttPRO as a practical alternative to Microsoft Project. |
| Work Breakdown Structure Example (WBS) | Provides clear WBS examples, helping project managers structure complex projects, a strong informational asset that drives top-funnel visibility. |
| Microsoft Project Alternatives | Targets users actively searching for alternatives to Microsoft Project, directly aligning with GanttPRO’s product positioning. |
| Project Milestones Examples | Offers practical milestone examples, educating users on tracking progress and setting deliverables effectively. |
| How to Create WBS in Excel | Captures traffic from Excel users learning WBS, creating a natural bridge to GanttPRO’s advanced project planning features. |
| Programas de control de obra (Construcción) | Spanish-language content targeting construction professionals, expanding reach in non-English markets. |
| Event Planning Templates | Appeals to event managers with ready-to-use Gantt chart templates, showcasing GanttPRO’s versatility beyond traditional project management. |
| Microsoft Project User Guide | Educational content for MS Project beginners, attracting users who may later switch to simpler solutions like GanttPRO. |
| Marketing Budget Template | Offers a practical Excel template for marketers, creating a lead-in to GanttPRO’s broader planning tools. |
| SEO Marketing Plan Template | Targets marketing professionals looking for structured SEO planning, reinforcing GanttPRO as a go-to resource for specialized templates. |
| Construction Templates | Directly serves construction project managers with tailored templates, strengthening GanttPRO’s relevance in industry-specific use cases. |
| Wedding Day Timeline Template | Captures non-traditional audiences like wedding planners, demonstrating how GanttPRO extends beyond business into personal event planning. |
| Residential Construction Budget Template | Targets homeowners and contractors with budgeting needs, highlighting GanttPRO’s practical applications in residential projects. |
| How to Make a Gantt Chart in MS Project | Helps users struggling with MS Project, subtly positioning GanttPRO as a simpler, more user-friendly solution. |
Every one of these pages is designed to meet users at a specific stage of their journey, from those learning project basics in Excel to professionals actively seeking MS Project alternatives.
Together, they create a content ecosystem that educates, captures intent, and funnels users toward GanttPRO’s product.
These keywords highlight searches where users are actively exploring, comparing, or downloading project management and scheduling solutions.
| Keyword | Why It Matters |
|---|---|
| marketing plan software download | Transactional keyword, signals users ready to adopt software to create structured marketing plans, a strong entry point for GanttPRO. |
| gantt chart template download | High-value utility search. Users want ready-to-use templates, making it an excellent funnel for conversions into paid plans. |
| microsoft project plan viewer | Direct competitor overlap. Attracts users searching for Microsoft Project compatibility, positioning GanttPRO as an easier alternative. |
| construction schedule template excel free download | Niche-specific intent. Appeals to construction professionals seeking ready schedules, expanding GanttPRO’s reach into industry verticals. |
| digital marketing plan template free download | Content-driven transactional search. Users want editable templates for campaigns, opening upsell paths to full planning software. |
| event planner excel template free download | Event-specific entry point. Positions GanttPRO for planners who start with spreadsheets but may need advanced scheduling. |
| project planner notebook | Hybrid search. Though physical notebooks are implied, it reveals intent around planning tools, letting GanttPRO capture users seeking digital upgrades. |
| project management planner notebook | Similar to above, shows early-stage planners who can be educated on why digital project planning is more effective. |
| best notebook for project management | Informational intent with upgrade potential. Captures audiences still tied to manual tools, but researching digital alternatives. |
| asana vs smartsheet | High-intent competitor comparison. Strong opportunity for GanttPRO to position itself against major players in direct evaluation moments. |
| clickup vs | Early-stage competitor search. Gives GanttPRO visibility in software switching scenarios, a prime chance to win over users. |
| best software for gantt charts | Directly aligned with GanttPRO’s core offering. Strong commercial intent and a must-win keyword. |
| best gantt chart software free | Transactional keyword signaling users looking for free tools. Great lead capture opportunity with free trials. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 2.9s | Poor |
| Interaction to Next Paint (INP) | 49ms | Great |
| Cumulative Layout Shift (CLS) | 0.01 | Excellent |
| Mobile Optimization | Needs Improvement | Fail |
GanttPRO delivers smooth interactivity and stable layouts, but slow loading and weak mobile optimization remain major technical gaps.
If you’re analyzing GanttPRO, here’s how to learn from them:
In the project management software space, five strong alternatives to GanttPRO are:
GanttPRO’s approach is pragmatic and smart. It blends utility-driven content with discovery-focused assets and ensures relevance across industries.
Here’s what makes their strategy stand out:
GanttPRO’s strategy shows the power of combining practical utilities with educational depth.
The learning is clear:own discovery moments, deliver value before sign-up, and make every piece of content a bridge to product.
No one should have to tolerate bad content.
