Coupler makes it easy for businesses to manage and understand data without getting stuck in technical details.
In a crowded analytics space, Coupler uses a smart SEO mix.
Guides, templates, and spreadsheet tips attract learners. At the same time, high-intent searches like “best dashboards,” “Airtable vs Excel,” and “dashboard calendar” reach buyers ready to act.
In the next few minutes, you’ll learn:
• How Coupler ranks for high-intent and branded searches to catch buyers.
• How guides and templates build authority and keep users coming back.
• How technical SEO and AI-ready content keep them competitive.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 75 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 68 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 45 | How well the brand ranks for all its name variations |
| Topical Authority | 85 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 65 | Core Web Vitals + crawl efficiency |
| Link Authority | 70 | Referring domain quality, link velocity |
Want the exact framework we use? Download our 13-Point Checklist to optimize SaaS blogs so they dominate AI search results.
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 55K+ |
| Domain Rating | 77 |
| Backlinks | 28.5K Backlinks |
| Referring Domains | 3.9K |
| High-Intent Keywords | 288 Keywords |
| Informational Keywords | 34.7K Keywords |
| Branded Keywords | 23.7K Keywords |
Coupler has built strong authority with solid traffic, high domain trust, and a healthy backlink profile.
Most of their traffic comes from informational and branded searches, and there’s an opportunity to grow their presence among ready-to-convert audiences.
This table focuses on pages that actually teach, guide, and help decision-makers.
Each page targets the right audience, whether they’re learning, evaluating, or ready to adopt Coupler’s solutions.
| Page | Why It Matters |
|---|---|
| Power BI Dashboard Examples | Shows teams how to build effective dashboards. Brings in users looking for practical BI guidance. |
| IF and ORs Formulas | Helps Google Sheets users handle multiple conditions. Perfect for learners looking for hands-on formula tips. |
| Coupler.io | Highlights their sales reporting software. Captures decision-stage users exploring automation platforms. |
| Google Sheets Dashboards | Offers ready-to-use templates. Attracts users wanting to visualize data quickly. |
| Google Sheets Inventory Template | Helps teams manage inventory efficiently. Shows Coupler’s value in practical data workflows. |
| Linking Google Sheets | Explains how to pull data between sheets. Guides teams integrating multiple sources. |
| Excel SUMIF by Date | Teaches how to summarize data with date ranges. Useful for finance and operations teams. |
| Reporting Dashboard Template | Highlights dashboard examples for reporting. Brings in decision-makers planning analytics projects. |
| ArrayFormula in Google Sheets | Shows how to handle large datasets efficiently. Helps users scale their spreadsheet workflows. |
| Looker Studio SEO Report Templates | Guides marketers in building SEO reports. Positions Coupler as helpful for marketing analytics. |
| Enterprise SEO Dashboard | Highlights dashboards for enterprise SEO teams. Captures high-value, decision-ready users. |
| Excel VLOOKUP Multiple Results | Teaches how to match multiple records. Helps Excel users solve real-world problems. |
| SEO Performance Dashboard | Shows customizable SEO dashboards. Engages teams tracking digital marketing performance. |
| Convert Rows to Columns in Excel | Explains how to reshape datasets. Guides users improving workflow efficiency. |
This table highlights where Coupler captures high-intent searches, helping users comparing tools, evaluating dashboards, or ready to implement solutions.
| Keyword | Why It Matters |
|---|---|
| dashboard calendar | Attracts users exploring calendar dashboards. Shows Coupler as a practical solution for organizing data visually. |
| create a Shopify account | Branded, action-ready query. Captures users setting up Shopify stores and positions Coupler as a helpful guide. |
| airtable vs excel | Comparison query. Helps users decide between tools for organizing and automating data workflows. |
| ahrefs vs monitorbacklinks | Direct comparison keyword. Reaches marketers evaluating SEO tools and APIs. |
| best power bi dashboards | Guides teams looking for top dashboard examples. Positions Coupler as a go-to resource for Power BI users. |
| best Shopify integrations | Shows users ways to automate Shopify workflows. Highlights Coupler’s integration capabilities. |
| best looking power bi dashboards | Attracts teams interested in visually appealing dashboards. Keeps Coupler relevant for design-focused users. |
| best SEO report software | Helps marketers compare reporting tools. Shows Coupler’s value in analytics and SEO reporting. |
| best Tableau dashboards | Guides Tableau users seeking dashboard ideas. Positions Coupler as a resource for visualization best practices. |
| best CRM dashboards | Attracts users building dashboards for customer data. Highlights Coupler’s practical solutions for CRM teams. |
| best niche for affiliate marketing | Guides content creators and marketers in choosing profitable niches. Shows Coupler’s insights for business decisions. |
| best dashboards | Broad, high-intent search. Engages users exploring general dashboard options for reporting and analytics. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.5s | Good |
| Interaction to Next Paint (INP) | 69ms | Good |
| Cumulative Layout Shift (CLS) | 0.08 | Good |
| Mobile Optimization | Needs Improvement | Fail |
Coupler’s site runs fast and feels smooth, users won’t be waiting around.
The only thing holding it back is mobile experience, which could use a bit of polish to match its desktop performance. A quick mobile tune-up, and it’s nearly perfect.
If you’re analyzing Coupler, here’s how to learn from them:
If you’re analyzing Hevo Data, here’s how to learn from them:
Coupler has done a solid job building trust through helpful content and consistent SEO effort. But there’s still untapped ground where they can turn that trust into conversions.
Here’s what we think:
Coupler has nailed the “teach and attract” stage.
The next big step is to “convert and retain.” With a few focused moves, like sharper buyer pages and better mobile polish, they’ll be able to perform even better.
No one should have to tolerate bad content.
