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Cloudways Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Cloudways is a managed cloud hosting platform made for developers, agencies, and ecommerce teams that want speed without server headaches. 

What makes them stand out is how they teach. 

Their blogs don’t push a product, they solve real problems. From fixing WordPress issues to comparing CMS options, every piece helps users learn and move faster.

That approach earns trust and now even visibility on AI platforms where buyers start their search.

In this article, you’ll learn:

  • How Cloudways builds authority by teaching, not selling.
  • How their content connects with both beginners and experts.
  • Where their next growth opportunity lies.

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At-a-Glance: Concurate Scorecard

AttributeScore (/100%)What It Reflects
Decision-Stage Coverage63Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness45Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership86How well the brand ranks for all its name variations
Topical Authority88Depth of content cluster coverage (TOFU–BOFU)
Link Authority90 Referring domain quality, link velocity

Cloudways’s SEO Snapshot

MetricValue
Organic Traffic (Monthly)127K+
Domain Rating91
Backlinks4.9M Backlinks
Referring Domains44.6K
High-Intent Keywords158 Keywords
Informational Keywords13.6K Keywords
Branded Keywords6.6K Keywords 

Cloudways has strong authority and reach, backed by quality backlinks and solid brand visibility. 

With a lot more focus on decision-stage content, they can turn that authority into sharper conversions.

Cloudways’s AI Visibility

Ask any AI where smart developers host their client sites, and Cloudways slips into the conversation like a familiar recommendation from experience, not ads.

It shows up in natural-language, decision-stage queries like

  • best managed cloud hosting providers
  • cloud hosting with 24/7 support
  • best hosting for multiple client sites

Cloudways’s Top Ranking Pages That Get Them in Front of Their Target Audience

Some pages help users learn (like how to fix WordPress errors), while others guide them toward choosing the right hosting setup. 

PageWhy It Matters
Magento SEOEducates store owners on ranking their Magento sites higher. Builds trust with ecommerce users who value performance and visibility.
Magento HostingReaches businesses ready to choose a Magento hosting platform. Perfect mix of product showcase and reliability messaging.
Managed WordPress HostingTargets users looking for an easier, faster WordPress setup. A simple entry point for creators who want managed performance.
Best CMS PlatformsHelps beginners compare CMS tools. Smart awareness piece that positions Cloudways as a neutral, helpful guide.
Multi-Vendor MarketplacesTalks to entrepreneurs building online marketplaces. Connects Cloudways’ flexibility with business growth ideas.
WordPress HostingFocuses on users scaling WordPress sites. Keeps Cloudways visible for those comparing hosting depth and reliability.
WordPress 403 Forbidden ErrorSolves a common user headache. Builds credibility by being helpful right when frustration peaks.
Trending Products to SellEngages ecommerce beginners. Smart top-funnel content that leads readers toward Cloudways hosting for their store.
Laravel 11Timely content that reaches developers searching for the latest updates. Keeps Cloudways in developer conversations.
Best PHP FrameworksAttracts learners and developers comparing frameworks. Reinforces Cloudways’ technical credibility in the PHP space.
Hosting for AgenciesSpeaks directly to agencies needing scalable, client-ready hosting. Strong alignment with Cloudways’ B2B audience.

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Top Buying Intent Keywords Cloudways Ranks For Organically

These keywords show up when users are actively comparing hosting options or planning to switch providers.  

KeywordWhy It Matters
managed cloud hostingStrong commercial intent. Reaches users ready to move beyond shared hosting and explore managed options.
magento hostingAttracts ecommerce owners seeking reliable Magento performance. A natural space for Cloudways to highlight speed and security.
cloud web hostingHelps Cloudways stay visible to general hosting seekers comparing providers. Builds early brand awareness.
best cloud hostingBuyer-stage keyword. Great spot to show why Cloudways stands out among leading competitors.
ecommerce cloud hostingTargets store owners scaling online businesses. Aligns perfectly with Cloudways’ flexibility and uptime promise.
cloud website hostingReaches beginners exploring cloud-based site hosting. Simple, clear entry point for conversion.
cloudways vs sitegroundComparison keyword. Captures users already in the decision phase, a direct shot at competitor switchers.
managed cloud hosting solutionsExpands reach among professionals seeking advanced but easy-to-manage hosting. Ideal for showing Cloudways’ managed edge.
enterprise magento hostingBrings in larger ecommerce clients. Reinforces Cloudways’ ability to scale with growing stores.
cloudways vs wpengineTargets premium hosting buyers comparing features and value. Builds confidence through transparent side-by-side positioning.
cloudways vs kinstaHelps Cloudways intercept buyers evaluating performance and pricing between top managed hosts.
best php frameworksPulls in developers looking to build on modern stacks. Keeps Cloudways visible to the developer community.
best web hosting affiliate programReaches marketers and creators looking to partner. Expands Cloudways’ visibility through affiliate-driven growth.
best hosting affiliate programSimilar commercial intent. Positions Cloudways as a friendly partner for creators who recommend hosting tools.

What Cloudways Is Paying to Show Up For?

Cloudways invests mainly in branded queries, a smart move to capture buyers already familiar with them. Some of these include searches like:

  • migrate wordpress to cloudways
  • cloudways rackspace
  • cloudways migration
  • cloudways vs wpx
  • cloudway
  • cloudways.com
  • cloudways hosting review

Your Move

If you’re analyzing Cloudways, here’s how to learn from them: 

  • Own the decision stage. Create direct “vs,” “best,” and “pricing” pages, that’s where Cloudways is still light.

  • Talk like a human, not a manual. Keep your tone friendly, short, and focused on solving one clear problem per page.

  • Target AI answers early. Write content that sounds like real questions people ask,that’s how Cloudways slips into AI results.

Competitors in the Space of Web Hosting Platforms:

Cloudways’ primary competitors in the web hosting and infrastructure space include:

  1. Bluehost
  2. Kinsta
  3. Cloudflare
  4. HostGator
  5. SiteGround

Concurate’s POV

Cloudways is doing many things right. They educate, stay visible across key topics, and earn trust by solving real user problems. Their

Here’s what we think:

  • They’re winning trust through teaching. Each guide feels practical and written for people who build, not just browse.
  • Their AI visibility is growing. Showing up in natural, conversational queries gives them an edge early on.
  • Decision-stage content can go deeper. More “best,” “pricing,” and “comparison” pages will capture buyers right before they convert.

Disclaimer

All product names, logos, and brands are the property of their respective owners. This profile is for identification, analysis, and benchmarking purposes only. Concurate is not affiliated with or endorsed by any featured company unless stated otherwise. The analysis is based on publicly available information as of the date noted. If you’re a representative and spot outdated or incorrect details, feel free to contact us for an update.

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