Table of Contents

Cloudian Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

Cloudian is a cloud storage platform helping businesses manage, protect, and recover their data with confidence. 

With over 100K monthly visitors and 11.9K informational keywords, their SEO strategy clearly drives education-led traffic.

Their content covers everything from hybrid cloud basics to disaster recovery templates, making complex IT topics easy to understand

In the next few minutes, you’ll learn how they:

  • Rank for educational and comparison keywords that build trust.
  • Use guides, templates, and deep-dive content to establish authority.
  • Focus on AI-ready content to reach founders and IT leaders exploring storage solutions.

Table of Contents

At-a-Glance: Concurate Scorecard

AttributeScore (/100%)What It Reflects
Decision-Stage Coverage86Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness55Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership62How well the brand ranks for all its name variations
Topical Authority96Depth of content cluster coverage (TOFU–BOFU)
Link Authority70 Referring domain quality, link velocity

Cloudian’s SEO Snapshot

MetricValue
Organic Traffic (Monthly)100K+
Domain Rating72
Backlinks18.9K Backlinks
Referring Domains3.1K
High-Intent Keywords18 Keywords
Informational Keywords11.9K Keywords
Branded Keywords2.9K Keywords 

Cloudian’s SEO reach shows clear strength in education-heavy traffic, with plenty of content answering broad questions. 

What’s missing is depth in high-intent keywords, which means they’re great at teaching but not fully capitalizing on buyers ready to act. 

For founders, this signals an opportunity to turn awareness into conversions.

Cloudian’s AI Visibility

Cloudian’s AI visibility shows it’s already in front of buyers asking real decision-making questions.

It shows up in natural-language, decision-stage queries like

  • Best On-prem storage tools
  • Top hybrid cloud storage platforms
  • Object storage vs block storage tools comparison

Cloudian’s Top Ranking Pages That Get Them in Front of Their Target Audience

Each page teaches something useful about IT, data, or disaster recovery. Some topics bring in early learners. Others attract buyers close to a decision.

PageWhy It Matters
What are managed IT servicesExplains managed IT in simple terms. Pulls in business owners exploring outsourcing.
7 ways to protect user dataOffers clear steps for data safety. Builds trust with readers who care about privacy.
Managed cloud servicesShows how managed cloud works. Helps leaders weigh cost vs control.
Disaster recovery plan examplesGives real templates to follow. Great for IT managers under pressure to plan.
Disaster recovery solutionsExplains recovery options in plain words. Helps buyers pick the right fit.
Data backup in depthA deep guide to backup basics. Captures both learners and IT teams comparing tools.
Cloud disaster recoveryBreaks down cloud recovery. Shows Cloudian’s role in modern resilience.
Data encryption guideTeaches encryption in simple terms. Builds authority with security-focused teams.
What is hybrid cloudExplains hybrid cloud with use cases. Pulls in decision-makers exploring options.
Business continuity and disaster recoveryConnects continuity with disaster recovery. Speaks to leaders planning for risks.
Health data managementFocused on healthcare. Reaches hospitals and clinics needing compliance.
S3 storage behind the scenesExplains S3 storage clearly. Builds trust with technical readers.
AI infrastructure guideShows AI storage needs. Links Cloudian to fast-growing AI projects.

Top Buying Intent Keywords Cloudian Ranks For Organically

These keywords show where buyers are actively comparing options, checking features, or planning storage decisions.

KeywordWhy It Matters
enterprise network storageDirect business search. Buyers looking for big-scale storage options to fit enterprise needs.
nas backup storageClear backup intent. Companies searching for reliable ways to protect their NAS data.
best enterprise storage solutionsStrong buying signal. Users want the top choices before committing.
best disaster recovery solutionsUrgent need. Buyers want trusted recovery tools to keep their business safe.
best practices for data securityAction seekers. Shows businesses taking steps to protect data before buying tools.
best disaster recovery planBuyers want ready-to-use plan examples. Signals intent to act fast.
managed IT support servicesHigh-value query. Companies looking to outsource IT management, often leading to bigger contracts.
disaster recovery solutionsStraight commercial search. Firms want recovery systems they can trust.
object storage solutionsCore offering. Direct buyers searching for storage that scales with growth.
managed IT services for businessesPurchase-ready. Companies actively seeking service providers they can partner with.

Your Move

If you’re analyzing Cloudian, here’s how to learn from them: 

  • Build more content aimed at buyers comparing tools, not just learning.
  • Create simple pricing or “best option” pages that help readers choose you.
  • Use templates, checklists, and calculators to move readers from learning to doing.

Competitors in the Space of Cybersecurity Software:

Cloudian faces direct competition in the cybersecurity Software category from:

  1. Druva
  2. Cohesity
  3. Backblaze
  4. Veeam
  5. Commvault

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Concurate’s POV

Cloudian is great at teaching. They make tough topics simple. But the missing link is turning readers into ready buyers.

Here’s our POV:

  • They explain storage and recovery in plain words.
  • Their guides earn trust with early-stage readers.
  • They cover a wide range of data and IT topics.
  • Few pages target pricing or “best option” searches.
  • Not enough content designed to capture urgent buyer needs


Cloudian has laid a strong base with education-led content. The next step is to shift some of that reach toward action-focused pages. 

If they add comparison, pricing, and ready-to-use resources, they’ll not just teach but also convert.

Disclaimer

All product names, logos, and brands are the property of their respective owners. This profile is for identification, analysis, and benchmarking purposes only. Concurate is not affiliated with or endorsed by any featured company unless stated otherwise. The analysis is based on publicly available information as of the date noted. If you’re a representative and spot outdated or incorrect details, feel free to contact us for an update.