Brex is a technology-first financial platform helping startups and SMBs manage corporate cards, banking, and expense automation at scale.
Their approach goes beyond traffic numbers. With 235K+ monthly visits, 95/100 topical authority, and AI-ready content, Brex dominates searches across the startup financial journey
Brex combines a dual-focus strategy: driving bottom-funnel, high-intent queries around credit cards, banking, and expense management while also capturing massive top-of-funnel traffic with educational finance content (e.g., profit margins, business credit scores, finding investors).
This breakdown shows exactly how to shape your content, capture high-value intent, and convert searches into real customers.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 88 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 95 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 95 | How well the brand ranks for all its name variations |
| Topical Authority | 95 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 92 | Core Web Vitals + crawl efficiency |
| Link Authority | 91 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 235K+ |
| Domain Rating | 77 |
| Backlinks | 65.3K Backlinks |
| Referring Domains | 5.7K |
| High-Intent Keywords | 1.2K Keywords |
| Informational Keywords | 56.1K Keywords |
| Branded Keywords | 8.2K Keywords |
Brex has built a strong SEO foundation, driving significant organic traffic while establishing authority through a large base of backlinks and referring domains.
Its content strategy favors informational and high-intent keywords, effectively capturing both early-stage research and decision-ready audiences.
Brex is strategically positioning itself in AI-driven financial management searches.
Brex demonstrates that it’s not just a credit card provider, but a technology-first financial platform that helps businesses automate processes and optimize cash flow, by ranking for terms like:
| Page | Why It Matters |
|---|---|
| Vision Statement Examples | Targets founders and executives researching company vision examples. Strong visibility on a high-volume query positions Brex as a thought leader for startup strategy content. |
| What Is a Good Profit Margin | Appeals to small business owners evaluating profitability benchmarks, subtly connecting financial performance with Brex’s financial products. |
| Gross Profit vs Net Profit | Explains a key financial distinction many entrepreneurs search for, helping Brex capture educational intent early in the finance journey. |
| Easiest Business Credit Cards to Get | High-intent keyword that draws in startups and SMBs actively looking for accessible credit card options, aligning directly with Brex’s offering. |
| What Are Liquid Assets | Attracts searchers trying to understand liquidity, a concept directly tied to financial planning and investment readiness. |
| How to Find Investors | Captures founders and startups in fundraising mode, aligning with Brex’s positioning as a partner for scaling businesses. |
| How to Check Your Business Credit Score | High-intent search where businesses are actively evaluating credit readiness, closely connected to Brex’s financial solutions. |
| Minimum Credit Score Needed for Business Credit Card | Meets the needs of businesses with credit challenges, addressing pain points around access to financing. |
| Best Business Credit Cards with EIN Only | Ranks for a competitive, high-intent keyword directly tied to Brex’s product strength, appealing to founders without strong personal credit. |
| Expense Management Guide | Comprehensive resource on expense management, ranking for a high-volume keyword and positioning Brex as an operations partner beyond cards. |
| Business Credit Cards for Travel | Connects with startups and SMBs seeking travel perks, funneling intent into Brex’s card offering. |
| Business Banking Accounts for LLC | High-intent keyword where business owners are actively evaluating banking options, making it a direct conversion opportunity. |
| High Limit Business Credit Cards | Attracts growth-stage businesses looking for higher spending power, aligning perfectly with Brex’s positioning for scaling companies. |
| Situational Analysis | Educational piece appealing to students and professionals learning business strategy, expanding Brex’s reach beyond financial keywords. |
Every one of Brex’s top-ranking pages serves a dual purpose: pulling in high search intent around finance, credit, and business growth, while also reinforcing Brex’s role as a trusted partner for startups and enterprises.
These keywords capture strong commercial intent where businesses are actively exploring credit card or banking solutions, making them highly valuable for Brex.
| Keyword | Why It Matters |
|---|---|
| corporate credit card application | Direct transactional intent. Businesses are ready to apply for a corporate card, aligning perfectly with Brex’s product. |
| business credit card 0% apr 18 months | High-value feature-driven query. Attracts cost-sensitive businesses looking for low-interest credit card options. |
| get a business credit card | Clear purchase intent. Users want to secure a business card immediately, a strong funnel opportunity. |
| pay vendors with credit card | Solution-focused query. Shows demand for using cards for operational payments, positioning Brex as a flexible payment solution. |
| small business bank account for LLC | Indicates companies are setting up financial infrastructure. Strong entry point for Brex’s business banking solutions. |
| how to pay vendor with credit card | Educational but with transactional intent. Businesses are searching for practical solutions that Brex can provide. |
| corporate card application | Variation of application keywords, reinforcing demand for Brex’s core credit card offering. |
| apply corporate credit card | Direct conversion keyword. Signals immediate readiness to start the application process. |
| pay invoice with credit card | Strong transactional need. Highlights demand for using cards in accounts payable workflows, where Brex offers a solution. |
| best high limit business credit cards | Comparison-driven search. Businesses seeking higher credit limits are prime targets for Brex’s no-personal-guarantee offering. |
| best business credit cards | Broad, highly competitive search. Positions Brex among top players when companies evaluate options. |
| best business credit cards for travel | Niche but lucrative. Targets companies with frequent travel needs, aligns with Brex’s travel rewards value prop. |
| best business bank account | Captures intent for core banking services. Opportunity to cross-sell Brex’s business banking alongside cards. |
| Keyword | Why It Matters |
|---|---|
| axos business checking | Direct competitor play. Brex is intercepting users searching for Axos to position its own business banking product. |
| best business credit cards for startups | High-intent search. Targets startups ready to apply for a credit card, aligning with Brex’s core audience. |
| expense tracking tools | Feature-led demand. Brex is targeting finance teams looking for tools, positioning its spend management suite. |
| start up business credit cards | Bottom-funnel query. Businesses are actively seeking startup card options, Brex’s flagship product. |
| startup venture capital | Strategic play. Captures founders searching for funding info, introducing Brex as a financial partner. |
| start a bank | Early-stage intent. Users exploring banking options can be funneled into Brex’s business account. |
| corporate credit card expense management | Pain-point keyword. Strong decision-stage traffic from teams seeking credit + expense control in one solution. |
| how to start business credit | Educational funnel. Attracts businesses new to credit who may convert into long-term Brex users. |
| start up financing | Transactional. Businesses exploring financing options can be introduced to Brex’s banking + card ecosystem. |
| spend management software companies | Category keyword. Positions Brex among top competitors in the expense management space. |
| business bank account open | Conversion-ready query. Users want to open an account immediately, perfect for Brex’s signup flow. |
| credit card business account | Feature-driven query. Attracts users seeking a combined credit + banking solution. |
| ai accounting solver | Niche keyword. Signals Brex is testing demand for AI-powered accounting automation, expanding visibility into fintech + AI. |
| divvy bank | Direct competitor bidding. Captures searches for Divvy to redirect attention toward Brex banking. |
| divvy cards | Head-to-head competitor term. Ensures visibility against Divvy for card-related searches. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 0.9s | Great |
| Interaction to Next Paint (INP) | 78ms | Great |
| Cumulative Layout Shift (CLS) | 0 | Perfect |
| Mobile Optimization | Needs Improvement | Fail |
Brex’s site shows excellent load speed, responsiveness, and stability across Core Web Vitals, creating a smooth user experience.
However, mobile optimization lags behind, which could limit performance for on-the-go users.
If you’re analyzing Brex, here’s how to learn from them:
Brex’s SEO strategy is smart, balanced, and highly audience-focused. They blend product-driven pages with educational resources to cover the full buyer journey.
Here’s what makes their strategy stand out:
Overall, Brex demonstrates a sophisticated balance of authority-building and conversion-focused SEO.
They aren’t just ranking for searches, they’re shaping the conversation around startup financial operations, which sets a strong precedent for anyone looking to compete in fintech marketing.
No one should have to tolerate bad content.
