Braze is a leading customer engagement platform that helps brands orchestrate cross-channel messaging, lifecycle campaigns, and personalized experiences at scale.
In the marketing automation space, Braze has built strong SEO visibility with 100K+ monthly organic visits, 212K backlinks, and 96/100 topical authority.
Their strategy leans on educational and thought-leadership content, helping them dominate TOFU–MOFU visibility.
In this teardown, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 80 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 87 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 85 | How well the brand ranks for all its name variations |
| Topical Authority | 96 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 88 | Core Web Vitals + crawl efficiency |
| Link Authority | 95 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 100K+ |
| Domain Rating | 80 |
| Backlinks | 212K Backlinks |
| Referring Domains | 6.9K |
| High-Intent Keywords | 910 Keywords |
| Informational Keywords | 27.3K Keywords |
| Branded Keywords | 11.3K Keywords |
Braze’s SEO presence leans heavily on informational search, building thought leadership and funnel awareness rather than purely transactional capture.
While authority and backlinks are solid, there’s clear headroom to expand high-intent coverage to better convert evaluators into buyers.
Braze is showing up where enterprise buyers are comparing AI-driven engagement platforms head-to-head.
Braze is effectively signaling its AI capabilities by ranking for queries tied to alternatives, comparisons, and cross-channel engagement,such as:
| Page | Why It Matters |
|---|---|
| WhatsApp Marketing | Captures high-intent searches around WhatsApp marketing, helping Braze position itself as a key solution for brands exploring direct messaging strategies. |
| First-Party Data | Educates marketers on the value of first-party data, aligning with privacy-first trends and strengthening Braze’s role in data-driven personalization. |
| MarTech Stacks Overview | Appeals to decision-makers evaluating MarTech ecosystems, positioning Braze as an integral part of modern marketing stacks. |
| Mobile App Metrics & Formulas | Targets app developers and marketers with practical KPIs and formulas, making Braze a go-to source for mobile growth strategies. |
| Cross-Channel Engagement | Highlights the importance of cross-channel engagement, reinforcing Braze’s expertise in orchestrating personalized customer journeys. |
| Lifecycle Marketing | Provides actionable insights into lifecycle marketing, appealing to growth-focused teams looking for retention and engagement strategies. |
| Email Automation | Attracts marketers seeking to streamline campaigns, positioning Braze as a platform for effective and scalable email automation. |
| Platforms vs. Channels | Clarifies differences between platforms and channels, ranking for exploratory queries while establishing Braze as an authority on marketing infrastructure. |
| Customer Acquisition Strategy | Draws in marketers researching acquisition tactics, aligning Braze with business growth strategies from the top of the funnel. |
| Behavioral Segmentation | Explains segmentation techniques in plain terms, appealing to practitioners looking to improve targeting and personalization. |
| Retention Marketing Guide | Focuses on retention, a critical metric for subscription and app-driven businesses, aligning directly with Braze’s engagement-first positioning. |
Braze’s content is heavily geared toward high-intent, educational keywords that speak directly to marketers and product owners.
By covering both strategy-led topics (lifecycle, retention, acquisition) and tactical how-to guides (email automation, mobile KPIs, WhatsApp marketing), Braze ensures visibility across the customer journey.
These keywords represent high-intent searches where users are actively exploring engagement, personalization, and CRM solutions, areas where Braze positions itself strongly.
| Keyword | Why It Matters |
|---|---|
| create a canvas | Feature-specific query showing users are looking to implement engagement workflows directly inside Braze. |
| us number for whatsapp | Strong transactional search. Users are exploring WhatsApp integrations for communication and campaigns. |
| purchase data | High-value keyword indicating intent to track, analyze, and leverage purchase events, core to Braze’s personalization engine. |
| transactional vs marketing email | Educational yet intent-rich query. Users want clarity on compliance and best practices, which ties directly to Braze’s messaging tools. |
| braze vs twilio | Competitive intent. Users are comparing platforms, which is a prime chance for Braze to highlight differentiators. |
| best customer engagement platform | Strong commercial intent. Decision-makers actively looking for leading platforms to manage customer engagement. |
| best ecommerce personalization strategies | Research-driven query with direct application to Braze’s personalization use cases. |
| best customer engagement software | Transactional keyword indicating buyers evaluating solutions. A chance for Braze to appear as a leader in this space. |
| best customer acquisition strategy | Mid-to-high intent query. Reflects businesses seeking structured strategies, which Braze supports with data-driven engagement. |
| best crm for b2c | High commercial intent. Businesses evaluating CRM platforms for B2C audiences, directly relevant to Braze’s offering. |
| Keyword | Why It Matters |
|---|---|
| email marketing software | Core category term. Positions Braze directly against platforms like Mailchimp and Klaviyo where buyers are actively comparing options. |
| online advertising | Expands positioning beyond CRM/email into customer engagement and advertising, signaling Braze’s push to be seen as a full-funnel solution. |
| free email marketing | High-intent freemium traffic. Even if Braze doesn’t offer “free,” it’s pulling in price-sensitive users early and moving them into its ecosystem. |
| web push notifications | Feature-driven keyword. Captures buyers searching for push capabilities, highlighting Braze’s multi-channel offering. |
| email marketing tools | Competitive mid-funnel keyword. Helps Braze intercept SMBs and enterprises evaluating tool stacks. |
| lead feeder | Competitor adjacency. Shows Braze targeting intent from users exploring sales engagement/lead-gen tools. |
| planable login | Opportunistic competitor keyword. Captures users from Planable, signaling a competitive conquesting strategy. |
| content at scale | AI-adjacent search. Aligns Braze with scaling personalized content, strong narrative fit for enterprise engagement. |
| automated email response | Feature-specific keyword. Positions Braze as an automation-first platform that saves teams time. |
| digital marketing newsletter | Top-of-funnel capture. Attracts users building newsletters, a path that can expand into full customer engagement needs. |
| sales engagement platform | Competitive crossover with sales tech players like Outreach and Salesloft, showing Braze expanding its reach. |
| email segmentation | Mid-funnel feature keyword. Attracts data-driven marketers looking for advanced targeting, one of Braze’s core differentiators. |
| marketing automation tool | High-intent SaaS keyword. Puts Braze directly against HubSpot, ActiveCampaign, and Marketo. |
| business dashboard | Broad keyword. Indicates Braze wants to attract users searching for analytics and reporting, tying into its data-first positioning. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.5s | Good |
| Interaction to Next Paint (INP) | 70ms | Good |
| Cumulative Layout Shift (CLS) | 0.02 | Excellent |
| Mobile Optimization | Needs Improvement | Fail |
Braze’s site performs strongly on speed and stability, with LCP, INP, and CLS all in good-to-excellent range. However, mobile optimization remains a weak spot, suggesting room to improve the mobile experience for users.
If you’re analyzing Braze, here’s how to learn from them:
Braze operates in the Customer Engagement & Marketing Automation Platforms space, where key competitors are:
Braze has done an excellent job of owning the conversation around customer engagement. Their strategy is structured, content-rich, and AI-ready.
Here’s what makes their strategy stand out:
In our view, Braze’s SEO engine is a case study in scaling reach while staying relevant to buyers’ evolving intent.
No one should have to tolerate bad content.
