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Bitrix24 Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

Bitrix24 is dominating organic search for CRM and productivity tools, attracting 140K+ monthly visitors and ranking for over 1.2K high-intent keywords.

They’re showing up exactly where it matters: feature-specific searches, free tool queries, and competitive “vs” comparisons that decision-stage buyers are actively exploring. Their SEO strategy leverages free tools, collaboration solutions, and practical guides that drive both adoption and engagement.

Studying their approach gives you a front-row view of the precise SEO and content moves that turn casual searchers into committed users

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At-a-Glance: Concurate Scorecard

AttributeScore (/100%)What It Reflects
Decision-Stage Coverage72Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness80Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership75How well the brand ranks for all its name variations
Topical Authority86Depth of content cluster coverage (TOFU–BOFU)
Technical SEO Health Core Web Vitals + crawl efficiency
Link Authority58 Referring domain quality, link velocity

Bitrix24’s SEO Snapshot

MetricValue
Organic Traffic (Monthly)140K+
Domain Rating86
Backlinks3.7M Backlinks
Referring Domains10.4K
High-Intent Keywords1.2K Keywords
Informational Keywords30.3K Keywords
Branded Keywords11.4K Keywords 

Bitrix24’s SEO foundation reflects strong domain authority and a well-established backlink network, enabling consistent visibility across competitive CRM and productivity searches. 

Its mix of high-intent and informational keywords ensures it captures both decision-stage users and audiences seeking

Bitrix24’s AI Visibility

Bitrix24 has established a strong presence on AI-powered search platforms, appearing for queries that combine CRM functionality with productivity and automation, such as:

  • Affordable CRM software with project management
  • Best free CRM with automation


This visibility positions the brand as a go-to solution for users relying on AI assistants to discover cost-effective, feature-rich tools for business management.

Bitrix24’s Top Ranking Pages That Get Them in Front of Their Target Audience

PageWhy It Matters
Client Database SoftwareTargets users looking for CRM solutions to manage client information, positioning Bitrix24 as a reliable platform for database management.
Document Management Software FreeProvides value to businesses seeking free document management tools, emphasizing Bitrix24’s utility in digital organization.
Entrepreneurial SkillsEngages users looking to enhance business skills, building authority and connecting content to practical business applications.
Real Estate CRM SoftwareAttracts real estate professionals searching for free CRM solutions, highlighting Bitrix24’s industry-specific offerings.
Call Center Software FreeCaptures users seeking free call center solutions, showing Bitrix24’s value for telephony and customer support workflows.
Online WorkspacePositions Bitrix24 as a flexible digital workspace, appealing to teams looking to collaborate online efficiently.
CRM LeadsRanks for users searching for CRM lead management information, demonstrating Bitrix24’s relevance in sales process optimization.
Free Real Estate CRMReinforces Bitrix24’s visibility for free CRM solutions in the real estate sector, targeting high-intent users.
How to Negotiate with SuppliersProvides actionable content for business operations, attracting small business owners and managers.
Contact Database FreeOffers a solution for managing contacts online, appealing to users seeking free CRM tools for small teams.
Twilio AlternativeTargets users exploring VoIP and messaging alternatives, highlighting Bitrix24’s communication platform capabilities.
Free Sales Tracking SoftwareAddresses users looking for sales tracking tools, demonstrating Bitrix24’s strength in sales workflow management.
Free CRM for Insurance AgentsEngages niche professional audiences, showing Bitrix24’s targeted solutions for insurance industry users.
Bitrix24 CompetitorsReaches users actively evaluating CRM alternatives, positioning Bitrix24 in the competitive landscape.
Dropbox Alternatives FreeCaptures users seeking free file storage alternatives, reinforcing Bitrix24’s value in cloud collaboration.
Free HOA Management SoftwareTargets homeowners associations and property managers, highlighting Bitrix24’s versatility for specific operational needs.

Every page on Bitrix24’s site is strategically optimized to align with different user needs, from niche industry CRMs to free collaboration tools.

By ranking for both high-intent and feature-driven queries, Bitrix24 ensures visibility for users exploring solutions, learning skills, or comparing platforms, strengthening its presence across both professional and small business audiences.

Top Buying Intent Keywords Bitrix24 Ranks For Organically

These keywords represent high-intent searches where users are actively looking to compare, purchase, or adopt project management and productivity software.

KeywordWhy It Matters
real estate crm software free downloadAttracts real estate professionals seeking cost-effective CRM solutions, positioning Bitrix24 as a free, industry-specific option.
rent phone numberCaptures users looking for virtual phone number solutions for business communication, reinforcing Bitrix24’s telephony and VoIP capabilities.
event planning software free downloadTargets event managers seeking free software for planning and management, highlighting Bitrix24’s versatile event tools.
contact management software free downloadDirect transactional query for contact management, aligning perfectly with Bitrix24’s CRM functionality for businesses.
forest app for macBranded/competitive search showing Bitrix24’s presence in productivity app alternatives, appealing to users seeking focus and workflow tools.
free crm software for small business downloadHigh-intent keyword for small businesses seeking free CRM solutions, driving adoption and trial signups.
crm software free downloadGeneral transactional keyword, attracting users ready to explore or download CRM software, reinforcing Bitrix24’s free offerings.
bitrix24 vs zohoCompetitive comparison search, positioning Bitrix24 as a viable alternative to Zoho CRM for evaluation-stage users.
bitrix24 vs hubspotDirect competitor keyword, reaching users evaluating CRM options between Bitrix24 and Hubspot.
bitrix24 vs asanaCompetitive search query targeting project and workflow management comparison, capturing decision-stage users.
bitrix24 vs slackComparison keyword for collaboration tools, highlighting Bitrix24’s team communication and integrated platform value.

What Bitrix24 Is Paying to Show Up For (and Why That Matters)?

KeywordWhy It Matters
Online Calendar PlannerCaptures users seeking a shared or online calendar solution, emphasizing Bitrix24’s collaborative scheduling features.
Free CRM AppTargets high-intent users looking for a no-cost CRM system, driving adoption among small businesses and startups.
Free Calendar AppReinforces visibility for users searching for cost-free calendar tools, positioning Bitrix24 as a go-to productivity platform.
Calendar Online FreeTargets transactional searchers seeking free online calendar tools, directly aligning with Bitrix24’s offerings.
Planner MakerAttracts users looking for task and planner creation tools, introducing them to Bitrix24’s task management capabilities.
Sharable CalendarPositions Bitrix24 as a solution for sharing schedules among teams, appealing to collaboration-focused users.
Web-Based CalendarCaptures searches for online calendar solutions, reinforcing Bitrix24’s role in cloud-based productivity tools.
Calendar Free AppReiterates presence in high-intent searches for free calendar applications, driving top-of-funnel awareness.
Best Free To-Do List AppTargets users seeking simple productivity tools, connecting them with Bitrix24’s task management features.
Open Source SharePoint AlternativeCaptures users evaluating alternatives to enterprise collaboration platforms, positioning Bitrix24 in competitive searches.
Free Inventory Management OnlineAttracts small business users looking for free inventory solutions, highlighting Bitrix24’s operational capabilities.
Free Inventory App for Small BusinessFocuses on small business operational needs, reinforcing adoption for practical, workflow-driven tools.
Cute To-Do List AppsEngages users seeking user-friendly task tools, connecting with a broader productivity audience.
Simple List AppReaches users looking for minimalistic productivity solutions, highlighting Bitrix24’s flexible task management.
Best Free Intranet SoftwareTargets organizations searching for intranet solutions, emphasizing Bitrix24’s HR and employee management tools.

Patterns in Bitrix24’s Paid Strategy

  • Focus on Free Tools: Many paid keywords target free CRM, calendar, task, and inventory management tools, highlighting a strategy to attract cost-conscious users and small businesses.
  • Collaboration & Productivity Emphasis: Keywords like “Online Calendar Planner,” “Calendar Sharing App,” and “Best Free To-Do List App” show a strong push to position Bitrix24 as a go-to platform for team productivity and collaboration.
  • Feature-Specific Targeting: Ads are centered around precise features such as planner creation, inventory management, and intranet solutions, ensuring users searching for these functionalities find Bitrix24.

Your Move

If you’re analyzing Bitrix24, here’s how to learn from them: 

  • Target Feature-Specific Queries: Think of creating content around precise functionalities like CRM features, inventory management, calendar tools, or workflow automation to capture high-intent users.

  • Optimize for Competitive Comparisons: Try to publish side-by-side comparisons, alternatives guides, and decision-making content to appear in evaluation-stage searches.

  • Leverage AI-Ready Formats: Consider structuring content with short summaries, FAQs, and clearly labeled features so AI assistants can surface your brand for relevant prompts.

  • Cover Niche Industries & Use-Cases: You can produce targeted guides, templates, and examples for specific industries (real estate, insurance, events) to capture focused audiences.

Competitors in the Space of Customer Relationship Management (CRM):

When exploring Customer Relationship Management solutions, these five platforms serve as key competitors to Bitrix24:

  1. Salesforce
  2. Zoho CRM
  3. HubSpot CRM
  4. Pipedrive
  5. Monday.com

Concurate’s POV

Bitrix24’s SEO and content strategy is strategic, consistent, and heavily focused on both adoption and decision-stage capture.

Here’s what makes their strategy stand out:

  • Feature-Driven Content Wins: Bitrix24 dominates searches for specific tools like CRMs, calendars, and inventory management, showing that feature-focused pages drive high-intent traffic.

  • Free Tool Strategy Works: Offering free software downloads positions the brand as accessible, attracting cost-conscious small businesses and encouraging product trials.

  • Competitive Positioning is Strong: Pages targeting “vs” and alternative queries place Bitrix24 directly in front of evaluation-stage users comparing CRM and productivity platforms.

  • Industry-Specific Targeting Adds Depth: Niche content for real estate, insurance, and events strengthens authority and builds relevance in vertical-specific searches.


Overall, Bitrix24 demonstrates a mature, multi-layered SEO approach that balances organic visibility, user education, and product promotion. 

Their mix of niche, feature, and decision-stage content sets a strong benchmark for any competitor looking to capture both adoption-focused and high-intent audiences.

Disclaimer

All product names, logos, and brands are the property of their respective owners. This profile is for identification, analysis, and benchmarking purposes only. Concurate is not affiliated with or endorsed by any featured company unless stated otherwise. The analysis is based on publicly available information as of the date noted. If you’re a representative and spot outdated or incorrect details, feel free to contact us for an update