Question 1

How Much Does a B2B Content Marketing Agency Charge?

Accepted Answer

The cost of hiring a B2B content marketing agency depends on services, experience, and engagement type. Here’s what businesses typically invest:

1. Monthly Retainer Pricing (Best for ongoing content strategy and execution)

Most agencies operate on a monthly retainer, covering content creation, SEO, distribution, and performance tracking.

Small to mid-sized agencies: $5,000 – $10,000 per month
Experienced, full-service agencies: $10,000 – $20,000 per month
Top-tier agencies with comprehensive services: $20,000+ per month
2. Project-Based Pricing (Ideal for businesses with one-time content needs)

Some agencies charge per project, depending on content complexity:

Blog posts & SEO articles: $250 – $1,500 per piece
Whitepapers & eBooks: $2,000 – $7,000
Website content overhaul: $5,000 – $20,000
3. Hourly Consulting Rates (Best for strategic advisory services)

For businesses needing SEO, content audits, or marketing strategy guidance, agencies may charge:

$150 – $500 per hour, depending on expertise and agency reputation.
Pricing can differ based on strategy, content scope, and business needs. If you’re exploring options tailored to B2B service companies, take a look at Concurate’s flexible approach on our pricing page.

If you’re considering a B2B content marketing agency, ensure their pricing aligns with your growth goals and expected ROI.

Question 2

What Questions Should We Ask a Potential Content Marketing Agency?

Accepted Answer

Ask these to assess whether an agency truly understands your business and can drive results:

Do you have experience with B2B service companies?
How do you align content strategy with business goals?
What KPIs do you track to measure success?
How do you ensure content ranks well on search engines?
What types of content do you specialize in?
Who creates the content, and what is your process?
How do you ensure content attracts qualified leads?
What’s your distribution strategy beyond publishing?
How do you handle revisions and approvals?
What results can we expect, and when?

Question 3

What Are the Signs of a Bad B2B Content Marketing Agency?

Accepted Answer

Here are red flags that indicate an agency may not deliver:

1. No Industry Understanding
If the agency produces generic content that misses industry nuances, it won’t resonate with decision-makers.

2. Focuses Only on Traffic
If all they report is page views and likes, not leads or pipeline value, the strategy is flawed.

3. No Clear Strategy
Without a documented content plan, SEO roadmap, and lead-nurturing system, your content becomes random and ineffective.

4. Shallow, Low-Authority Content
Expert-driven insights, real case studies, and in-depth analysis are essential. Anything less won’t build trust or credibility.

5. No Content Distribution Plan
Great content needs to be seen. If there’s no plan for LinkedIn, email marketing, or partnerships, results will be limited.

6. Promises Instant Results
Content marketing takes time. Agencies that promise fast rankings or overnight leads are likely using shortcuts that won’t last.

Question 4

How Long Does it Take for B2B Content Marketing to Show Results?

Accepted Answer

Content marketing is a long-term investment. Here’s what to expect:

3 to 6 months: Early improvements like better search visibility, higher traffic, and more engagement
6 to 12 months: Consistent inbound leads, improved SEO rankings, and measurable ROI
Timelines depend on content quality, SEO execution, competition, and how well content is distributed. Companies that invest consistently and promote their content across LinkedIn, email, and niche channels see results faster.

For B2B service companies, content is not just about traffic. It is a tool for building authority and positioning your brand as a trusted solution. Done right, it delivers lasting growth where your content keeps working long after it’s published.

Question 5

Want Proven B2B SaaS Growth Hacks?

Accepted Answer

Sign up below for 30 Days, 30 Hacks and get daily insights that help increase demo requests, free trials, sign-ups, and paid customers.

Attribute	Score (/100%)	What It Reflects
Decision-Stage Coverage	53	Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness	45	Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership	78	How well the brand ranks for all its name variations
Topical Authority	86	Depth of content cluster coverage (TOFU–BOFU)
Technical SEO Health	60	Core Web Vitals + crawl efficiency
Link Authority	92	Referring domain quality, link velocity

Metric	Value
Organic Traffic (Monthly)	100K+
Domain Rating	85
Backlinks	93.3K Backlinks
Referring Domains	10.1K
High-Intent Keywords	669 Keywords
Informational Keywords	35.5K Keywords
Branded Keywords	12.9K Keywords

Page	Why It Matters
Password Cracking 101: Attacks & Defenses Explained	Educational breakdown of password cracking risks and defenses, helping BeyondTrust position itself as a trusted cybersecurity educator.
Privileged Access Management (PAM)	Defines PAM and its importance, ensuring BeyondTrust ranks for a cornerstone security concept searched by IT and compliance leaders.
Password Safe	Showcases BeyondTrust’s flagship solution for enterprise password security, directly aligning with buyers in the decision stage.
Systems Hardening	Provides foundational best practices for securing IT environments, reinforcing BeyondTrust’s authority in preventative security.
MFA Fatigue Attack	Addresses a trending cybersecurity threat, demonstrating BeyondTrust’s ability to educate enterprises on emerging risks.
5 Must-Have Certifications for Support Professionals	Appeals to IT professionals seeking certifications, broadening BeyondTrust’s reach beyond decision-makers to practitioners.
Enterprise Password Management	Solution-focused page targeting businesses evaluating enterprise password tools, supporting late-stage decision-making.
Digital Identity	Defines and explains digital identity, a concept central to modern identity security strategies, boosting BeyondTrust’s topical depth.
Security Questions Risks & Mitigation	Highlights weaknesses in traditional authentication and offers guidance, aligning BeyondTrust with practical problem-solving.
Vulnerability Scanning	Educates on vulnerability scanning basics, anchoring BeyondTrust in the broader IT risk management conversation.
Logic Bomb in Cybersecurity	Explains logic bombs in simple terms, capturing awareness-stage traffic from those exploring cyberattack methods.

Keyword	Why It Matters
bomgar download	Direct branded search showing strong intent to download BeyondTrust’s Remote Support solution, indicating users are already in late-stage consideration.
password safe download	Transactional branded search for BeyondTrust’s flagship Password Safe product, aligning with enterprise buyers ready to deploy a privileged access solution.
cyberark vs beyondtrust	Competitive comparison keyword capturing buyers evaluating top PAM vendors, a crucial moment to win against CyberArk in late-stage decisions.
teamviewer vs	High-intent competitor comparison where BeyondTrust positions itself as a secure enterprise-grade alternative to TeamViewer for remote access.
best IT certifications	Awareness-to-interest keyword targeting IT professionals seeking certifications, allowing BeyondTrust to reach and nurture practitioner audiences.
best password cracker	Informational query where BeyondTrust educates on password cracking risks, establishing authority while pulling in security-conscious practitioners.
best practices for password security	Mid-funnel keyword where BeyondTrust shares actionable guidance on password security, building trust with IT leaders before introducing enterprise solutions.
best practices for passwords	A variation of the above that strengthens topical depth around password management, helping BeyondTrust capture multiple search entry points.

Keyword	Why It Matters
bomgar	Strong branded keyword, ensuring BeyondTrust owns legacy brand traffic and doesn’t lose it to competitors or resellers.
bomgar remote support	Late-stage, transactional query targeting buyers ready to trial or adopt BeyondTrust’s remote support product.
teamviewer alternative	Direct competitor interception. Captures decision-stage buyers frustrated with TeamViewer and looking for secure enterprise alternatives.
online remote desktop	Generic solution-driven keyword. Positions BeyondTrust as a trusted option for users seeking remote desktop capabilities.
remote management tool	Mid-to-late funnel keyword. Targets IT teams researching remote management solutions before shortlisting vendors.
remote pc control	Task-specific search that aligns with IT admins looking for secure remote PC control, giving BeyondTrust visibility at the practical-use level.
solarwinds dameware	Competitive bidding strategy. Captures buyers actively evaluating SolarWinds Dameware, redirecting them toward BeyondTrust’s trial.
screen connect client	Competitor-related query where BeyondTrust offers its Remote Support solution as an enterprise-grade replacement.
how does anydesk work	Educational/competitor-focused keyword. Allows BeyondTrust to intercept AnyDesk-related traffic and showcase its superior enterprise capabilities.
remote access solution	Broad category keyword targeting decision-makers actively seeking a secure remote access vendor.
residential rdp	Niche but intent-driven keyword. Captures traffic from users exploring RDP options, steering them toward BeyondTrust’s secure enterprise offerings.
alternative teamviewer	Competitive evaluation keyword. Ensures BeyondTrust is visible when buyers are comparing TeamViewer alternatives directly.

Table of Contents

BeyondTrust Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

Table of Contents

At-a-Glance: Concurate Scorecard

BeyondTrust’s SEO Snapshot

BeyondTrust’s AI Visibility

BeyondTrust’s Top Ranking Pages That Get Them in Front of Their Target Audience

Top Buying Intent Keywords BeyondTrust Ranks For Organically

What BeyondTrust Is Paying to Show Up For (and Why That Matters)?

Patterns in BeyondTrust’s Paid Strategy

BeyondTrust ’s Technical Health (Core Web Vitals)

Your Move

Competitors in the Space of Cybersecurity Software:

Concurate’s POV

Disclaimer

Services

Links

Resources

Contact

Metric	Value	Status
Largest Contentful Paint (LCP)	1s	Goor
Interaction to Next Paint (INP)	118ms	Poor
Cumulative Layout Shift (CLS)	0.26	Very Poor
Mobile Optimization	50/100	Pass