Backblaze has built a SEO and content ecosystem by balancing high-intent transactional keywords, competitive comparisons, and educational resources.
Their strategy shepherds casual queries (“nvme vs m.2”) straight into commercial decisions (“business backup solutions”) while elbowing competitors off the SERP with aggressive paid bids (AWS/Glacier/Azure keywords).
In the next few minutes, you’ll learn exactly how Backblaze’s marketing strategy attracts 180K+ organic traffic each month.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 94 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 87 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 82 | How well the brand ranks for all its name variations |
| Topical Authority | 84 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 85 | Core Web Vitals + crawl efficiency |
| Link Authority | 95 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 180K+ |
| Domain Rating | 83 |
| Backlinks | 693K Backlinks |
| Referring Domains | 20K |
| High-Intent Keywords | 1.8K Keywords |
| Informational Keywords | 38K Keywords |
| Branded Keywords | 16.8K Keywords |
Backblaze has established a strong SEO presence with a well-balanced mix of high-intent keywords, informational, and branded content, attracting both prospective and returning users.
Their backlink profile and domain authority reinforce credibility, making them highly visible in the cloud backup and storage space.
Backblaze’s AI visibility demonstrates its growing presence in AI-driven search and knowledge platforms, helping users quickly discover its cloud backup solutions.
Backblaze positions itself as a top-of-mind option for both individual and business users evaluating backup solution by ranking for high-intent queries like:
| Page | Why It Matters |
|---|---|
| NVMe vs M.2 drives | Targets high-volume hardware comparison queries like “m.2 vs SSD” and “nvme vs m.2.” This helps Backblaze reach tech-savvy users researching storage upgrades, positioning the brand as a trusted authority on modern drives. |
| 3-2-1 backup strategy | A foundational guide to data backup best practices, ranking strongly for “3 2 1 backup rule.” This reinforces Backblaze’s authority as an educator in personal and business data protection. |
| NAS vs SAN | Explains the differences between NAS and SAN, ranking for “san vs nas.” Attracts IT professionals and businesses making infrastructure decisions, aligning well with Backblaze’s enterprise backup solutions. |
| RAM vs storage | Clarifies confusion between RAM and SSD storage, capturing traffic from “ram vs ssd” queries. Appeals to beginners and students learning about hardware basics. |
| SSD reliability | Focuses on how reliable SSDs are over time, ranking for queries like “mtbf ssd vs hdd.” Builds trust by offering real-world testing insights that only Backblaze can provide. |
| Beginner’s guide to external hard drives | Practical guide on how to use an external drive, ranking for “how to use an external hard drive.” Captures beginner users who may also need cloud backup solutions. |
| How many bytes in a megabyte | Simplifies a technical concept by breaking down “how many bytes in a megabyte.” Attracts both students and casual searchers, while driving awareness of Backblaze’s expertise in storage. |
| Mac online backup | Product-focused page ranking for “online backup services” and “Backblaze Mac.” High commercial intent — targets Mac users ready to adopt a backup solution. |
| How to wipe a PC or hard drive | Tactical guide ranking for “how to wipe a computer.” Attracts individuals and businesses managing old hardware, and positions Backblaze as a secure backup option before wiping data. |
| Business backup solutions | High-intent page ranking for “business data backup.” Directly appeals to SMBs and enterprises seeking secure cloud storage, making it one of Backblaze’s strongest BOFU (bottom-funnel) assets. |
| Download Google Drive backup | Explains how to download an entire Google Drive, ranking for “how to download entire Google Drive.” Meets practical, high-volume search intent and builds relevance with cloud-first users. |
| What is an exabyte | Educational piece ranking for “exabyte.” Strengthens Backblaze’s thought leadership in large-scale data storage. |
| Hot vs cold storage | Defines and contrasts hot vs cold storage, ranking for “hot storage” and “cold storage.” Helps Backblaze connect with IT teams evaluating data storage strategies. |
Every Backblaze page strikes a balance between educating broad audiences (students, beginners, and casual learners) and capturing high-intent prospects (businesses evaluating backup solutions).
This mix ensures Backblaze not only ranks for technical concepts but also intercepts buyers at critical decision points in their storage and backup journey.
These keywords represent high-intent searches where users are actively comparing, evaluating, or looking to purchase backup and cloud storage solutions.
| Keyword | Why It Matters |
|---|---|
| the unarchiver mac | Branded + feature-led keyword. Captures Mac users seeking file restore and unzipping solutions, tying directly into Backblaze’s backup utility. |
| nvme m.2 | Hardware comparison keyword with strong research intent. Puts Backblaze in front of tech-savvy buyers evaluating storage upgrades. |
| m2 drive | Reinforces Backblaze’s presence in SSD and drive-related searches, pulling in users who are potential candidates for backup once they upgrade hardware. |
| external hard drives | Feature-led keyword. Attracts users looking to back up external drives, a direct gateway to Backblaze’s backup service adoption. |
| backup hard drive for mac | High-intent Mac-specific keyword. Strong transactional signal, aligning with Backblaze’s consumer backup offerings. |
| wasabi vs backblaze | Competitive query. Captures users actively comparing cloud storage providers, a prime opportunity to showcase Backblaze’s pricing and reliability advantages. |
| idrive vs backblaze | High commercial intent. Directly targets buyers evaluating alternatives, helping position Backblaze against another popular competitor. |
| carbonite vs backblaze | Another direct competitor keyword. Brings in prospects deep in the decision stage of selecting a backup provider. |
| backblaze vs dropbox | Comparison query with strong intent. Highlights Backblaze’s edge over Dropbox in backup reliability and cost. |
| backblaze vs google drive | Captures buyers questioning mainstream cloud storage options, giving Backblaze a chance to position as a purpose-built alternative. |
| best cloud storage for business | Category-defining keyword with strong commercial intent. Attracts SMBs and enterprises searching for professional-grade cloud storage. |
| best online backup for mac | Transactional keyword with brand tie-in. Reaches Mac users looking specifically for online backup solutions, driving high conversion potential. |
| best cloud backup storage | High-intent query. Keeps Backblaze visible among top competitors for one of the most commercially valuable backup terms. |
| best backup strategy | Thought-leadership keyword. Attracts businesses and IT professionals searching for backup planning, reinforcing Backblaze as an authority in data protection. |
| Keyword | Why It Matters |
|---|---|
| aws s3 pricing | Direct competitive keyword. Captures high-intent buyers evaluating AWS costs, allowing Backblaze to highlight its simpler, cheaper pricing model. |
| amazon glacier | Competitive interception. Targets users considering Glacier’s archive storage, a prime opportunity for Backblaze to showcase speed and price advantages. |
| best cloud storage for business | Category-level keyword. Positions Backblaze as a leading enterprise storage solution for SMBs and enterprises researching vendors. |
| backblaze backup | Branded keyword. Ensures Backblaze owns its brand traffic and reduces the risk of competitors intercepting users searching for its backup service. |
| glacier pricing | Pricing-focused keyword. Draws in cost-conscious buyers comparing Glacier to alternatives, letting Backblaze push its affordability story. |
| azure archive storage pricing | Competitive pricing keyword. Captures users evaluating Azure, creating a side-by-side value comparison with Backblaze. |
| backblaze vs crashplan | Competitive query. Directly reaches buyers comparing backup platforms, giving Backblaze a chance to highlight differentiation. |
| barracuda cloud backup | Competitor keyword. Intercepts users exploring Barracuda’s offering, positioning Backblaze as a simpler, lower-cost option. |
| corporate cloud storage | Business-focused keyword. Attracts companies looking for enterprise-grade storage, aligning with Backblaze’s B2B growth push. |
| synology nas backup | Feature-specific keyword. Captures users searching for NAS backup, a critical use case Backblaze supports natively. |
| s3 glacier flexible retrieval | Niche pricing/feature keyword. Lets Backblaze appear in front of technical buyers frustrated with Glacier retrieval costs. |
| backup hard drive mac | Device-specific transactional keyword. Targets Mac users looking to back up external drives, tying directly to Backblaze’s value prop. |
| cloud backup services for business | High-commercial intent. Ensures visibility among business buyers evaluating professional backup providers. |
| azure blob storage cost | Competitive cost-focused keyword. Brings in Azure buyers, offering a direct opportunity for Backblaze to disrupt Microsoft’s share. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.6s | Good |
| Interaction to Next Paint (INP) | 33ms | Excellent |
| Cumulative Layout Shift (CLS) | 0.08 | Poor |
| Mobile Optimization | 80/100 | Pass |
Backblaze’s site is fast and responsive with strong LCP and INP scores, but needs improvement in layout stability (CLS) for an optimal user experience.
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Backblaze has executed a smart, multi-layered content and SEO strategy. They cover all stages of the buyer journey.
They combine educational content with transactional and competitive targeting. Their visibility in AI platforms shows forward-thinking adoption.
Paid efforts smartly intercept competitors and pricing-sensitive prospects.
Key Observations from Our Lens:
In our view, Backblaze has created a formidable content and SEO ecosystem that blends education, commercial intent, and competitive targeting.
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