Avast is a global cybersecurity company that makes antivirus, VPNs, and privacy tools.
They win searches by answering everyday questions, offering free tools, and appearing in AI answers. This builds trust at scale and keeps buyers close when they’re ready to act.
In this next few minutes you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 98 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 97 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 98 | How well the brand ranks for all its name variations |
| Topical Authority | 92 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 97 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 3.4M+ |
| Domain Rating | 88 |
| Backlinks | 5.5M Backlinks |
| Referring Domains | 44K |
| High-Intent Keywords | 26K Keywords |
| Informational Keywords | 512.8K Keywords |
| Branded Keywords | 213.5K Keywords |
Avast commands serious attention online. Their content reaches millions each month, covering everything from casual learners to buyers ready to convert.
They balance brand authority with deep educational content to stay top-of-mind in cybersecurity searches.
Avast is already showing up when people ask AI tools for antivirus advice.
They get visibility on AI platforms for real buyer searches like:
Each page is built to solve a real user problem and quietly guide them toward Avast’s tools. Some bring in everyday users searching for answers, while others reach people ready to secure their devices.
| Page | Why It Matters |
|---|---|
| Malware Removal Tool | Helps users clean their systems fast. Builds trust by showing Avast can fix problems right away. |
| Password Generator | A simple free tool that people love. Keeps Avast top of mind for digital safety. |
| How to Know if Someone Blocked You | A common everyday worry. Pulls in big traffic while linking back to Avast’s security solutions. |
| VPN for PC | Targets people looking for privacy tools. Connects them to Avast’s VPN product. |
| How to Block Someone on TikTok | Taps into trending searches. Shows Avast understands digital habits beyond just antivirus. |
| Virus Removal Tool | Solves a painful problem. Turns urgent searches into product trust. |
| Free Mobile Security | Speaks directly to phone users. Turns mobile fears into app installs. |
| Monkey App | Rides on viral interest. Expands reach far beyond core security terms. |
| Free iOS Security | Attracts iPhone users. Positions Avast as more than a PC brand. |
| How to Check RAM Memory | A simple how-to guide. Brings in tech-curious users who can later explore security tools. |
| How to Find Unknown Caller Number | Solves a daily frustration. Pulls users into Avast’s trusted advice ecosystem. |
| Unblock Websites with VPN | Meets demand from students and professionals. Connects a quick fix to Avast’s VPN. |
| Recover Deleted Text Messages | Hits a very real pain point. Builds goodwill even before product mention. |
| Why Is My Internet Not Working | Everyday troubleshooting. Positions Avast as a helpful guide, not just a seller. |
| Free Mac Security | Expands reach to Apple users. Builds trust that Avast is cross-platform. |
| Signs Your Phone Is Being Tapped | Taps into security fears. Brings worried users closer to Avast protection. |
These searches show people who are ready to compare, download, or buy.
| Keyword | Why It Matters |
|---|---|
| antivirus software | Classic product search. Users here are shopping for protection and ready to choose. |
| antivirus free | Big volume keyword. Brings in cost-conscious users who can convert with free-to-paid plans. |
| antivirus software free | Same space but different wording. Helps Avast stay visible in multiple buyer searches. |
| virus protection | Direct buyer intent. People here want trusted tools, not just information. |
| free antivirus software | High-traffic keyword. Perfect to capture users searching for safe, no-cost options. |
| vpn free download | Expands reach beyond antivirus. Attracts privacy-focused users likely to test Avast’s VPN. |
| free anti virus | Another entry point. Reinforces Avast’s visibility with different phrasing of the same need. |
| free antivirus download | Buyers ready to install. Strong download signal that often leads to sign-ups. |
| free vpn download | Fast-rising query. Brings in privacy seekers looking for an instant solution. |
| antivirus for mac | Pulls in Apple users. Keeps Avast in play for non-Windows markets. |
| kaspersky vs avast | Competitive head-to-head search. Key to winning users at the final choice stage. |
| avast vs avg | Branded comparison. Helps Avast retain users exploring close alternatives. |
| best free antivirus | Strong decision-stage keyword. Users here are about to pick a tool. |
| best free antivirus for mac | Focused buyer query. Positions Avast as a trusted option for Apple owners. |
| best antivirus for mac | Another high-value Apple search. Good way to win enterprise and consumer users. |
| best free antivirus for android | Expands reach into mobile. Meets demand from Android users looking for safety. |
| Keyword | Why It Matters |
|---|---|
| avast antivirus | Direct brand search. Buyers already know the name and are ready to install. |
| malwarebytes free | Competing head-to-head. Keeps Avast visible when users consider rivals. |
| antivirus gratis | Spanish-language search. Expands reach into global markets. |
| free anti virus | High volume phrase. Pulls in people looking for no-cost entry points. |
| avast ultimate | Pushes the premium plan. Captures upsell opportunities beyond the free tier. |
| avast anti virus | Extra brand coverage. Makes sure Avast holds the top spot for its own name. |
| free antivirus for pc | Classic buyer query. Brings in users searching for instant protection. |
| avast pro | Focus on another paid tier. Reaches buyers open to upgrading. |
| kaspersky free antivirus | Rival brand search. Lets Avast intercept buyers exploring Kaspersky. |
| free computer cleaner | Shows Avast isn’t only antivirus. Reaches users seeking PC performance tools. |
| free malware scan | Pulls in worried users. Great hook to introduce Avast’s broader security features. |
| free antivirus apps | Expands into mobile. Meets demand from app-focused searches. |
| avast antivirus free download | Strong install intent. Users here want to act now. |
| free kaspersky | Brand intercept again. Smart way to win switchers. |
| download avast antivirus | Bottom-of-funnel. These users are only one click away. |
| free antivirus for windows 11 | New OS coverage. Ensures Avast is the go-to option for Windows users. |
| free antivirus for windows | Evergreen search. Keeps Avast visible for the biggest user base. |
If you’re analyzing Avast, here’s how to learn from them:
Avast shares the cybersecurity software market with strong competitors like:
Avast plays the content game very well. They meet people where they are, from small daily worries to big buying decisions.
Their mix of free tools and smart keyword bets shows a clear plan: pull people in first, then build trust.
Here’s what makes their strategy stand out:
In our view, Avast has turned simple content into a growth engine.
No one should have to tolerate bad content.
