Table of Contents

AuditBoard Marketing Strategy: SEO, Brand Search and AI Visibility (Updated 2025)

Overview

AuditBoard is a cloud audit and compliance platform that helps teams run SOX, ERM, and internal audits.

They pair deep educational guides with decision-stage pages. Their site pulls 125K+ organic visits a month and has 79.4K backlinks, which shows strong reach and trust.

They stand out by turning dense compliance rules into plain, usable guides that both auditors and execs rely on. That mix builds real topical authority across SOX, COSO, and ERM.

In the next few minutes, you’ll learn:

  • Which keywords and pages drive AuditBoard’s 125K+ monthly traffic.
  • How their deep compliance guides become link-worthy assets and trust engines.
  • How their AI-ready formats and paid approach surface them in decision-stage searches.

Table of Contents

At-a-Glance: Concurate Scorecard

AttributeScore (/100%)What It Reflects
Decision-Stage Coverage75Volume and ranking of “vs,” “pricing,” “best [X]” pages
AI SERP Readiness70Presence in ChatGPT/Perplexity, schema use, answer-ready formatting
Branded Query Ownership90How well the brand ranks for all its name variations
Topical Authority88Depth of content cluster coverage (TOFU–BOFU)
Technical SEO Health70 Core Web Vitals + crawl efficiency
Link Authority60 Referring domain quality, link velocity

AuditBoard’s SEO Snapshot

MetricValue
Organic Traffic (Monthly)125K+
Domain Rating72
Backlinks79.4K Backlinks
Referring Domains4K
High-Intent Keywords143 Keywords
Informational Keywords23.7K Keywords
Branded Keywords4.9K Keywords 

Their content covers a wide range of topics, which helps attract both curious visitors and serious buyers. 

Their brand is recognized well, which shows in searches for their name. Overall, they are in a solid position, but there’s room to capture more high-intent visitors.

AuditBoard’s AI Visibility

AuditBoard is steadily establishing a presence in AI-driven search results, appearing for decision-stage queries around compliance and audit automation. 

They rank for keywords like:

  • Best SOX compliance automation tools
  • Internal audit software alternatives
  • Alternatives to manual risk assessments

AuditBoard’s Top Ranking Pages That Get Them in Front of Their Target Audience

Every page is crafted to educate teams, reduce confusion, and build trust. The content balances broad educational topics with decision-stage insights, helping them engage both new learners and decision-makers.

PageWhy It Matters
SOX ComplianceExplains SOX compliance in simple terms. Helps finance and audit teams understand regulations and build trust in AuditBoard.
What Is a Risk Assessment MatrixBreaks down risk matrices. Guides teams on evaluating and prioritizing risks effectively.
Risk Management 101Covers core risk management processes. Educates teams on systematic risk oversight.
10 Risk Management StrategiesShares actionable strategies for handling risks. Helps decision-makers implement practical risk practices.
Supply Chain Risk Management Best PracticesFocuses on supply chain risks. Attracts operations leaders aiming to secure processes.
Operational Risk ManagementExplains how to manage operational risks. Useful for executives and managers improving business stability.
Internal Audit 101Introduces internal audit basics. Helps new audit professionals get started and builds credibility.
SOC-2 Framework GuideSimplifies SOC-2 compliance requirements. Guides IT and security teams through certification essentials.
Audit Management SoftwareShows AuditBoard’s software capabilities. Targets teams looking to streamline audit processes.
COSO Framework FundamentalsExplains COSO framework basics. Attracts finance and risk teams aiming for structured internal controls.
Audit Checklist: How to Conduct an AuditStep-by-step audit guidance. Helps teams plan and execute audits effectively.
SOX ControlsDetails SOX control processes. Assists teams in meeting regulatory compliance requirements.
Compliance AuditFocused on audit procedures. Helps organizations maintain compliance with industry standards.
Risk Management SoftwareHighlights AuditBoard’s risk software. Reaches teams looking to automate and track risks efficiently.
NIST Password GuidelinesSimplifies password best practices. Guides IT teams on securing user accounts.

Top Buying Intent Keywords AuditBoard Ranks For Organically

This table focuses on high-intent searches, helping AuditBoard capture buyers who are actively comparing tools, evaluating features, or ready to make purchase decisions.

KeywordWhy It Matters
Online Audit ToolUsers actively looking for audit tools. Captures prospects ready to explore or adopt software solutions.
Best Practices Risk ManagementTargets teams seeking proven risk management methods. Helps AuditBoard position itself as a go-to resource.
Best Internal Audit Management SoftwareReaches decision-makers comparing audit management solutions. Drives high-intent traffic toward AuditBoard’s product.
Auditing Best PracticesEducates teams on audit processes. Attracts professionals looking to improve internal workflows.
Best Audit SoftwareCaptures buyers researching audit solutions. Positions AuditBoard as a strong candidate in the evaluation phase.
Best Practice Risk ManagementFocused on practical guidance. Appeals to teams wanting actionable advice for risk oversight.
Best Internal Audit SoftwareDirectly targets buyers evaluating internal audit solutions. Aligns with AuditBoard’s software offerings.
Best Auditing SoftwareReaches professionals comparing software options. Encourages prospects to consider AuditBoard for adoption.
Best Audit Management SoftwareTargets decision-makers evaluating management tools. Highlights AuditBoard’s efficiency and usability.
ESG Reporting Best PracticesCaptures teams working on sustainability reporting. Positions AuditBoard as a helpful guide for ESG compliance.
Best GRC PlatformsReaches enterprises comparing governance, risk, and compliance platforms. Shows AuditBoard as a top contender.
Top Audit SoftwareFocuses on high-intent buyers seeking the best audit solutions. Drives visibility at the decision stage.
Top Risk Management SoftwareTargets enterprises looking for comprehensive risk management tools. Aligns AuditBoard with critical operational needs.

What AuditBoard Is Paying to Show Up For (and Why That Matters)?

KeywordWhy It Matters
Web AuditBroad visibility for users exploring audit platforms. Helps AuditBoard reach teams starting their evaluation.
GRC Cyber SecurityTargets buyers looking for governance and security tools. Positions AuditBoard as a trusted compliance partner.
Risk Compliance Performance SolutionsFocuses on users evaluating integrated risk solutions. Captures enterprises assessing compliance efficiency.
ERM SystemsReaches decision-makers comparing enterprise risk management platforms. Shows AuditBoard as a top option.
Enterprise Risk Management SoftwareHigh-intent search from buyers ready to adopt ERM solutions. Aligns with AuditBoard’s core offerings.
Management Review ControlsTargets teams implementing internal controls. Positions AuditBoard as practical and actionable.
Roam RiskNiche, high-intent keyword. Captures users exploring flexible risk management solutions.
COSO Risk ManagementReaches users researching structured risk frameworks. Highlights AuditBoard’s expertise in compliance.
ISMS SecurityFocused on information security management systems. Builds authority in enterprise risk and security practices.
Audit ToolDirect product search. Captures users ready to explore or adopt auditing software.
Risk Management in Information SecurityTargets security-focused decision-makers. Positions AuditBoard as a go-to risk solution.
Auditing ServicesBroad intent query. Helps AuditBoard appear when organizations research auditing processes.
RMA DashboardNiche, product-focused keyword. Attracts users exploring AuditBoard dashboards for risk management.
SOX RegulationTargets users managing SOX compliance. Positions AuditBoard as a regulatory expert.
Corporate Compliance ProgramReaches teams building structured compliance programs. Highlights AuditBoard’s enterprise readiness.
Enterprise Risk Management PolicyFocuses on policy-driven buyers. Helps AuditBoard show value in formal ERM adoption.
Online AuditingCaptures users looking for digital audit solutions. Positions AuditBoard as modern and accessible.
Cyber Risk ComplianceTargets IT and security teams. Aligns AuditBoard with practical cyber risk solutions.
Risk Mitigation SolutionsFocused on buyers actively seeking to reduce risk. Highlights AuditBoard’s actionable solutions.

Patterns in AuditBoard’s Paid Strategy

  • Focus on Decision-Makers: Most paid campaigns target users ready to adopt enterprise risk, compliance, and audit solutions. AuditBoard shows up where serious buyers are searching.

  • Governance & Compliance Emphasis: Keywords around SOX, COSO, corporate compliance, and ERM highlight their strength in regulatory and structured risk management.

  • Security-Driven Targeting: Campaigns include ISMS, cyber risk, and risk management in information security, reaching IT and security teams evaluating practical solutions.

AuditBoard’s Technical Health (Core Web Vitals)

MetricValueStatus
Largest Contentful Paint (LCP)1.2sGood
Interaction to Next Paint (INP)93msGood
Cumulative Layout Shift (CLS)0.03Great
Mobile OptimizationNeeds ImprovementFail

AuditBoard’s site loads fast and responds well, with a stable page layout. Mobile experience still needs work.

Your Move

If you’re analyzing AuditBoard, here’s how to learn from them: 

  • Build decision-stage comparison pages, like “[Your Company Name] vs [Competitor]” or “Best Audit Tools for Enterprises.”

  • Create guides around compliance programs (SOX, COSO, ERM) to attract regulated enterprises.

  • Target IT and security teams with content on cyber risk, ISMS, and risk mitigation solutions.

  • Expand content on dashboards, automation, and operational audit tools to show practical value.

Competitors in the Space of Cybersecurity Software:

Leading names in cybersecurity software that compete with AuditBoard include

  1. MetricStream
  2. Hyperproof
  3. Sprinto
  4. Vanta
  5. Secureframe

Concurate’s POV

AuditBoard is doing many things right, but there are clear opportunities to grow. 

Their strategy mixes education with targeted buying intent, which works well for enterprise audiences.

Here’s what makes their strategy stand out:

  • They explain complex compliance topics in simple words, which builds trust.
  • They show up for high-intent searches like audit tools and risk software.
  • Their paid campaigns focus on the right buyers: compliance, risk, and security teams.


AuditBoard has built a strong foundation. With more comparison-driven content, they can take their growth even further.

Disclaimer

All product names, logos, and brands are the property of their respective owners. This profile is for identification, analysis, and benchmarking purposes only. Concurate is not affiliated with or endorsed by any featured company unless stated otherwise. The analysis is based on publicly available information as of the date noted. If you’re a representative and spot outdated or incorrect details, feel free to contact us for an update