Anaplan is a cloud-based planning platform that helps businesses forecast, budget, and run operations with clarity.
They’ve built an SEO strategy that combines strong brand visibility, educational guides, and practical use-case content to reach teams at every stage of the planning journey.
With over 64K monthly organic visitors and nearly 87K backlinks, Anaplan’s top pages connect directly to real-world planning and forecasting needs.
In this article, you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 23 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 15 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 80 | How well the brand ranks for all its name variations |
| Topical Authority | 88 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 86 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 64K+ |
| Domain Rating | 75 |
| Backlinks | 86.7K Backlinks |
| Referring Domains | 3.6K |
| High-Intent Keywords | 21 Keywords |
| Informational Keywords | 3.7K Keywords |
| Branded Keywords | 762 Keywords |
Anaplan already brings in strong visibility, but most of their searches come from people just looking for basic info.
They can focus a lot more on keywords that show someone is close to buying.
They can start by creating clear comparison pages and pricing explainers. They should also add short “how Anaplan helps with X” guides that speak directly to people who are close to choosing a tool.
Each page brings Anaplan in front of people who are planning, budgeting, or trying to run operations better.
| Page | Why It Matters |
|---|---|
| Sales Forecasting Guide | Helps teams learn how to predict sales in a simple way. Shows how Anaplan can support clearer planning. |
| Demand Planning Software | Reaches people looking for tools to plan demand. Great place to show real product value. |
| Demand Planning Basics | Teaches newcomers how demand planning works. Builds trust early in the journey. |
| S&OP Guide | Helps teams understand how to join sales and operations. Brings in users who want clearer workflows. |
| The Challenger Sale Summary | Pulls in sales leaders who want a quick summary of a well-known method. Opens the door to deeper content. |
| Enterprise Performance Management | Talks about how companies can run better. Connects well with leaders looking for planning tools. |
| HR Planning Software | Reaches teams trying to plan their workforce. Good chance to show simple, real use cases. |
| S&OP Software | Draws buyers who are already comparing tools. Strong page for showing clear product proof. |
| Consolidation in Accounting | Helps finance teams learn how to close books faster. Brings in high-value finance readers. |
| Incentive Compensation Guide | Talks about simple ways to set fair pay plans. Helpful for sales leaders looking for tools. |
| Supply Chain Management | Pulls a broad supply-chain audience. Great place to show how planning and tracking work in one system. |
| Sales Forecasting Software | Reaches people ready to buy forecasting tools. Perfect for showing clear product benefits. |
| Budgeting & Forecasting Software | Brings in finance teams looking for a simple planning tool. Strong page for showing ease and speed. |
| What Is FP&A | Teaches the basics of FP&A. Good start for readers who want simple explanations before choosing a tool. |
These keywords bring in people who are actively looking for planning, forecasting, and workforce tools. They show interest in solutions and are close to deciding.
| Keyword | Why It Matters |
|---|---|
| sales forecasting software | Reaches teams who want to plan sales clearly. Good for showing Anaplan’s practical value. |
| workforce planning software | Attracts HR leaders ready to organize teams. High chance to convert into users. |
| supply chain demand planning software | Draws supply chain teams comparing tools. Shows how Anaplan simplifies planning. |
| sales and operations planning software | Pulls in teams linking sales and operations. Perfect for decision-stage users. |
| demand forecasting software | Reaches buyers trying to predict needs. Lets Anaplan show ease and speed. |
| scenario planning software | Attracts leaders planning different business scenarios. Shows Anaplan helps plan ahead. |
| demand planning tool | Catches users exploring options. Ideal for guiding to product pages. |
| demand planning tools | Brings broader audience comparing multiple solutions. Builds trust early. |
| strategic workforce planning software | Reaches executives making long-term HR plans. Great for showing flexibility. |
| demand and supply planning software | Attracts teams balancing demand and supply. Positions Anaplan as a clear solution. |
| marketing planning software | Engages marketing teams planning budgets and campaigns. Shows platform versatility. |
| retail store planning solutions | Draws retail managers organizing stores. Opens opportunity for niche content. |
If you’re analyzing Anaplan, here’s what to learn from them:
If your audience includes enterprise decision-makers who evaluate tools across finance, sales, and operations, this guide on account-based marketing offers a useful model for structuring content that speaks to multi-stakeholder buying teams.
In the CRM & Enterprise Management Software, Anaplan competes with leading players such as:
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Anaplan already has strong trust and awareness.
Here’s what we think:
With more focus on decision-stage content and AI visibility, they can convert more visitors into users while continuing to educate and build trust.
The brands that win are the ones that chase understanding, not guesses. You can pick a time to get that understanding.
No one should have to tolerate bad content.
