Akamai has built a strong, focused SEO presence in the CDN and cybersecurity space, balancing high-intent, commercial keywords with deep educational content.
Their top-ranking pages target both IT/security professionals and enterprise decision-makers, establishing authority while guiding users toward solutions.
Paid campaigns complement organic efforts by capturing competitor traffic and emphasizing specific product features.
Strong domain authority, backlinks, and technical health support consistent visibility, though mobile optimization remains an area for improvement.
This article will show you how Akamai positions itself as a trusted, enterprise-focused authority in security and cloud infrastructure.
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 61 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 75 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 87 | How well the brand ranks for all its name variations |
| Topical Authority | 90 | Depth of content cluster coverage (TOFU–BOFU) |
| Technical SEO Health | 88 | Core Web Vitals + crawl efficiency |
| Link Authority | 85 | Referring domain quality, link velocity |
| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 360K+ |
| Domain Rating | 89 |
| Backlinks | 4.5M Backlinks |
| Referring Domains | 30.9K |
| High-Intent Keywords | 1.5K Keywords |
| Informational Keywords | 85.7K Keywords |
| Branded Keywords | 20.4K Keywords |
Akamai has a strong niche presence in the CDN and cybersecurity space, attracting a mix of high-intent and educational searchers.
While its overall traffic and keyword coverage are smaller than Cloudflare, its focused domain authority and backlink profile position it as a trusted provider for targeted enterprise audiences.
Akamai has steadily built visibility in AI-driven search platforms by aligning its content with enterprise decision-makers’ natural-language queries.
It ranks for high-value terms such as:
Every page is strategically designed to attract both educational and solution-driven traffic, positioning Akamai as a go-to authority in networking, security, and enterprise cloud infrastructure.
| Page | Why It Matters |
|---|---|
| What is a DDoS Booter | Educates users on illegal DDoS tools while establishing Akamai’s authority in mitigating such attacks, attracting security-conscious professionals. |
| What Are Cybersecurity Solutions | Provides a comprehensive overview of cybersecurity solutions, appealing to decision-makers exploring enterprise-level security strategies. |
| What is a CDN | Explains content delivery networks in depth, capturing high informational traffic and funneling users toward Akamai’s CDN offerings. |
| What is Enterprise Cloud Computing | Introduces cloud infrastructure concepts for enterprises, supporting Akamai’s positioning in cloud solutions and infrastructure modernization. |
| Akamai Guardicore Segmentation | Highlights Akamai’s advanced segmentation capabilities, attracting IT security teams interested in micro-segmentation and threat containment. |
| What is Zero Trust | Educates audiences on Zero Trust security principles, connecting users directly to Akamai’s Zero Trust solutions. |
| What is BlackCat Ransomware | Provides insights on high-profile ransomware threats, reinforcing Akamai’s role as a trusted cybersecurity authority. |
| Top 1,000 Websites (AkaRank) | Offers insights into global website traffic rankings, appealing to analysts, researchers, and enterprise IT teams tracking web performance. |
| What is DHCP | Explains the DHCP protocol, capturing networking and IT professional interest while subtly supporting Akamai’s network solutions. |
| API Security | Provides guidance on protecting APIs, targeting developers and security teams evaluating API protection solutions. |
| What is Cloud Network Security | Educates on cloud network security essentials, reinforcing Akamai’s expertise in protecting distributed infrastructures. |
| What is a DDoS | Explains distributed denial-of-service attacks in detail, naturally positioning Akamai’s mitigation services to concerned enterprises. |
| What is a Bot | Clarifies bot activity and botnets, guiding readers toward solutions for bot mitigation and threat intelligence. |
| What is a Web Crawler | Attracts users learning about web crawling, supporting Akamai’s content and security positioning for web automation and scraping issues. |
| How Do APIs Work | Explains API functionality in an accessible way, engaging developers and IT teams while tying into Akamai’s API security solutions. |
| What is a Cloud Platform | Provides a foundational overview of cloud platforms, driving awareness for Akamai’s enterprise cloud offerings. |
| Cloud Migration Strategy | Offers practical guidance on migrating to the cloud, appealing to IT decision-makers planning infrastructure modernization projects. |
This table highlights the high-intent searches where Akamai captures enterprise buyers, developers, and IT/security teams actively looking to purchase or evaluate cybersecurity, CDN, and API protection solutions.
| Keyword | Why It Matters |
|---|---|
| Cybersecurity Solutions | High-intent keyword targeting enterprises evaluating cybersecurity providers. Aligns directly with Akamai’s security offerings. |
| Online Traffic Bot | Users researching bot activity are looking for mitigation and security solutions. Drives relevant IT and security professional traffic. |
| IP Booter Download | Searches indicate high awareness of DDoS threats. Akamai can capture this audience and redirect toward protection solutions. |
| Website Security Experts | Targets buyers seeking professional security expertise, positioning Akamai as a trusted partner for enterprise security. |
| Internet Security Solution | Captures users actively evaluating security solutions, reinforcing Akamai’s authority in enterprise cybersecurity. |
| Botnet for Sale | Attracts users searching for botnet activity; positions Akamai to educate and protect against illicit traffic. |
| Best DDoS Protection | Direct commercial intent. Users are actively comparing enterprise DDoS mitigation options, aligning with Akamai’s service offerings. |
| Best Bot Detection Software | High-intent keyword targeting organizations seeking bot detection solutions, perfectly matching Akamai’s Bot Manager product. |
| Best Content Delivery Network | Transactional/comparison keyword for CDNs, driving enterprise traffic evaluating content delivery solutions. |
| Best API Security Tools | Targets developers and security teams actively evaluating API protection solutions, aligning with Akamai’s product suite. |
| Keyword | Why It Matters |
|---|---|
| Cybersecurity Services | Targets enterprises actively evaluating cybersecurity providers. Captures bottom-funnel buyers seeking comprehensive security solutions. |
| VPN for Business | High-intent search for secure remote access solutions. Positions Akamai as a trusted partner for enterprise VPN needs. |
| OSINT Tools | Targets IT/security professionals exploring intelligence and monitoring tools, driving relevant traffic for Akamai’s API security solutions. |
| Website Security | Focused on enterprises seeking website protection insights, aligning with Akamai’s managed security services. |
| Cloud Storage Plans | Targets buyers exploring storage options, offering Akamai an opportunity to promote value-added services and trials. |
| Best Hosting Sites | A transactional, comparison-led search; positions Akamai’s platform for enterprise hosting evaluation. |
| Threat Intelligence Platform | Engages security teams actively looking for threat detection solutions, aligning with Akamai’s strategic positioning. |
| Virtual Machine Free | Attracts developers and IT teams experimenting with cloud infrastructure, offering trial and lead capture opportunities. |
| Solutions for Cyber Security | Broad enterprise search, capturing organizations actively seeking cyber defense solutions. |
| Enterprise Cyber Security | Targets decision-makers evaluating enterprise-grade security platforms, driving bottom-funnel interest. |
| Firewall Protection | Captures high-intent searches for cloud-based firewall solutions, directly tied to Akamai’s offerings. |
| Network Firewall Hardware | Reaches buyers researching hardware and WAF solutions, supporting Akamai’s thought-leadership positioning. |
| Remove Ransomware | Educates on ransomware mitigation while attracting users ready to invest in security solutions. |
| Remote Workforce Security | High-intent keyword for securing distributed teams, directly promoting Akamai’s remote access solutions. |
| Palo Alto Networks, Inc. | Competitive brand bidding; Akamai captures users evaluating rival enterprise security solutions. |
| Web Security in Network Security | Targets IT/security professionals exploring web protection strategies, aligning with Akamai’s offerings. |
| Attack DDoS | High-intent, solution-driven search; positions Akamai as a go-to provider for DDoS mitigation. |
| Cyber Threats and Security | Broad enterprise search for threat prevention, supporting lead generation and awareness campaigns. |
| Metric | Value | Status |
|---|---|---|
| Largest Contentful Paint (LCP) | 1.2s | Good |
| Interaction to Next Paint (INP) | 75ms | Good |
| Cumulative Layout Shift (CLS) | 0.01 | Excellent |
| Mobile Optimization | Needs Improvement | Fail |
Akamai demonstrates strong Core Web Vitals with fast loading and smooth interactions, though mobile optimisation still requires improvement.
If you’re analyzing Akamai, here’s how to learn from them:
Akamai faces strong competition from providers such as:
Akamai shows a disciplined and strategic approach to SEO and content marketing. They combine educational authority with commercial intent to capture the right audiences.
Here’s what makes their strategy stand out:
Overall, Akamai demonstrates a mature, enterprise-focused SEO strategy.
They successfully blend authority, commercial targeting, and feature-led campaigns, setting a benchmark for B2B tech marketing.
No one should have to tolerate bad content.
