Aircall is a cloud-based VoIP and call center platform designed for SMBs and enterprises that want scalable, integration-ready communication.
In the crowded VoIP and CCaaS space, they’ve carved visibility not just by selling features, but by ranking for what buyers actually search: from local area codes to Salesforce dialer integrations.
Their SEO strategy spans hyper-local coverage, feature-led bottom-funnel assets, and competitor conquesting, all wrapped in AI-ready formatting.
In this teardown you’ll learn:
| Attribute | Score (/100%) | What It Reflects |
|---|---|---|
| Decision-Stage Coverage | 72 | Volume and ranking of “vs,” “pricing,” “best [X]” pages |
| AI SERP Readiness | 83 | Presence in ChatGPT/Perplexity, schema use, answer-ready formatting |
| Branded Query Ownership | 85 | How well the brand ranks for all its name variations |
| Topical Authority | 95 | Depth of content cluster coverage (TOFU–BOFU) |
| Link Authority | 90 | Referring domain quality, link velocity |
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| Metric | Value |
|---|---|
| Organic Traffic (Monthly) | 240K+ |
| Domain Rating | 78 |
| Backlinks | 124K Backlinks |
| Referring Domains | 5.8K |
| High-Intent Keywords | 1.4K Keywords |
| Informational Keywords | 50.1K Keywords |
| Branded Keywords | 9.2K Keywords |
Aircall blends strong authority with balanced keyword coverage.
Its backlink base and domain strength show a healthy foundation, but the real value lies in how it connects enterprise decision-makers with broader educational audiences.
Aircall is positioned in front of founders and IT leaders actively seeking scalable, integration-ready communication tools, ranking for high-intent queries like:
Together, the below pages reveal two distinct content strategies:
This mix ensures Aircall reaches both awareness-stage users (educational/area code searches) and high-intent buyers (call center software, call recording).
| Page | Why It Matters |
|---|---|
| 510 Area Code | Captures searches from businesses looking to establish a local presence in California, showing Aircall as a solution for virtual numbers tied to key business regions. |
| 720 Area Code | Positions Aircall in front of Colorado-based companies or expanding businesses that want a recognizable regional number. |
| 954 Area Code | Reaches Florida-based organizations and startups seeking local VoIP numbers to connect with customers in specific markets. |
| 415 Area Code | Targets Bay Area businesses searching for virtual phone solutions that signal a local presence in San Francisco. |
| 346 Area Code | Helps Aircall capture Houston-based businesses and enterprises that need scalable, cloud-based calling solutions. |
| 516 Area Code | Appeals to New York businesses and remote teams looking for numbers that establish local trust in Long Island. |
| 917 Area Code | Connects Aircall with NYC companies and startups aiming for credibility through a recognizable Manhattan mobile code. |
| 201 Area Code | Attracts New Jersey businesses looking for virtual phone systems with a local footprint. |
| 813 Area Code | Taps into Florida demand for business communication systems with strong local identity. |
| 626 Area Code | Appeals to Los Angeles–area businesses searching for local number solutions. |
| Small Business Solutions | Targets SMBs directly, presenting Aircall’s platform as an affordable and flexible call center solution for growing teams. |
| Call Recording | Showcases a critical compliance and quality feature, attracting teams that need secure, reliable call recording systems. |
| Call Center Software | A core bottom-funnel page capturing buyers actively comparing and investing in call center platforms. |
| Jitter Guide | Builds top-of-funnel visibility by educating users on technical VoIP issues, positioning Aircall as a trusted authority on call quality. |
These keywords capture transactional and decision-driven searches, where prospects are actively evaluating VoIP and call center solutions.
| Keyword | Why It Matters |
|---|---|
| call recording system | A feature-led search where buyers are specifically seeking call recording capabilities. High purchase intent as users already know the function they need. |
| voip free trial | Transactional keyword signaling buyers ready to test before committing. Aligns perfectly with Aircall’s SaaS model and trial funnel. |
| call center phone | A broad but purchase-ready query that captures businesses setting up or upgrading call center infrastructure. Strong fit for Aircall’s core product. |
| business voip free trial | Highly transactional query combining “business” + “trial,” showing strong intent from SMBs looking for reliable providers. |
| buy toll free number | Direct purchase intent. Businesses searching here are actively ready to buy a number, a key entry point into Aircall’s platform. |
| phone recording system | Similar to call recording, but phrased with transactional wording (“system”). Indicates buyer readiness for adoption. |
| create virtual phone number | Feature-specific, intent-driven search. Attracts businesses exploring VoIP flexibility for remote or global teams. |
| set up virtual phone number | Even stronger than “create”, signals users not just researching but actively setting up, indicating immediate action. |
| business phone systems dallas | Geo-intent keyword showing buyers looking for local solutions. Helps Aircall win market share in U.S. regions with location-based targeting. |
| best call center software | Competitive “best” query with strong decision-stage intent. Captures buyers comparing providers and ready to shortlist vendors. |
| best virtual receptionist | Commercial keyword targeting businesses seeking automated or outsourced receptionist solutions, a feature overlap with Aircall. |
| best call center services for small businesses | Long-tail, SMB-focused keyword with clear buying intent. A strong match for Aircall’s positioning toward SMBs and startups. |
| aircall vs dialpad | Branded comparison query. High-intent as users are evaluating direct alternatives, often close to purchase. |
| aircall vs vonage | Captures competitor-driven decision-making at the final stage of the funnel. Strong transactional signal. |
| aircall vs ringcentral | One of the most competitive branded comparisons. Ranking here ensures Aircall stays visible during last-mile vendor selection. |
| justcall vs aircall | Direct competitor comparison keyword. Buyers here are deep in evaluation and ready to convert. |
| aircall vs mightycall | Even niche competitor comparisons matter, as they capture SMBs and startups actively deciding between lower-cost options. |
Aircall is strategically bidding on competitor, feature-based, and integration-driven keywords to capture bottom-funnel buyers actively comparing VoIP and call center solutions.
| Keyword | Why It Matters |
|---|---|
| grasshopper | Direct competitor bidding. Aircall positions itself as a viable alternative to Grasshopper, targeting users already evaluating VoIP providers. |
| mighty call | Competitive “alternative” keyword. Captures traffic from users looking for MightyCall replacements or better solutions. |
| krispcall | Another competitor-alternative play. Reinforces Aircall’s effort to dominate searches where prospects are open to switching providers. |
| zoom phone pricing | High-intent commercial keyword. Users searching pricing are close to purchase decisions; Aircall’s presence here ensures visibility at the decision stage. |
| cloud calling | Broad, feature-driven keyword. Positions Aircall as a cloud-first provider while attracting businesses exploring modern telephony. |
| cloud talk | Competitor-specific query. Aircall showcases direct comparisons against CloudTalk to win over consideration-stage buyers. |
| salesforce dialer | Integration-focused keyword. Highlights Aircall’s Salesforce compatibility to attract enterprise users seeking embedded dialer solutions. |
| ringcentral | Head-to-head competitor bidding. Ensures Aircall appears in evaluation journeys dominated by RingCentral searches. |
| call routing software | Feature-led keyword with strong commercial intent. Captures businesses actively searching for routing solutions. |
| online call center | Broad but valuable category keyword. Helps Aircall capture early-stage prospects evaluating call center options. |
| call center automation technology | Future-focused keyword. Positions Aircall as a forward-looking solution in automation-driven customer support. |
| best auto dialer software | Highly competitive, BoFu keyword. Attracts users actively seeking auto-dialer solutions for scaling sales teams. |
| call hippo | Competitor-alternative keyword. Ensures Aircall visibility when buyers explore CallHippo or similar VoIP providers. |
| online conference calls | Broader collaboration keyword. Allows Aircall to reach SMBs searching for simple conferencing tools. |
| ai phone assistant | AI-powered keyword. Positions Aircall as a modern, intelligent telephony solution that leverages AI for efficiency. |
| conference line | Legacy but still relevant term. Captures traditional users searching for conference calling, introducing them to Aircall’s advanced offering. |
| t-max dialer | Niche dialer keyword. Reflects Aircall’s push to cover less saturated, specific VoIP-related searches. |
| call recording voip | Feature-driven keyword. High-value for compliance-heavy industries like finance or healthcare. |
| small business phone number | SMB-targeted keyword. Ensures Aircall appears in early-stage searches from small businesses looking to establish telephony infrastructure. |
If you’re analyzing Aircall, here’s how to learn from them:
In the VoIP & CCaaS software market, Aircall faces strong competition from players such as:
Aircall’s SEO playbook is smart, structured, and scalable. It balances authority with intent coverage. And it smartly aligns product features with market demand.
Here’s what makes their strategy stand out:
Aircall’s strategy shows the power of blending localized reach with enterprise-focused features.
The lesson is clear: cover every stage of the buyer journey while staying AI-visible and integration-first.
That’s how you build trust, traffic, and conversions at scale.
No one should have to tolerate bad content.
