Most SaaS blogs are dead weight.
Thousands of words. Zero traffic. No conversions. Just “content for content’s sake.”
Sound familiar?
Meanwhile, ProofPoint drives over 379,000 monthly visits not by publishing endless blog posts, but by focusing on a laser-sharp content strategy built around high-value, high-conversion keywords like:
● Data breach prevention
● Phishing attacks
● Email security threats
If you’re a SaaS founder, CMO, or growth marketer tired of content that doesn’t move the needle, this teardown will show you:
- The exact types of keywords ProofPoint ranks for (and why most SaaS teams ignore them)
- How their threat-driven content strategy built insane trust & domain authority
- Where their 469K backlinks really come from (hint: not guest posting)
- And the 5-point SEO strategy you can steal to replicate their success; fast
Let’s break down what they’re doing right, what you should copy, and how to build an SEO engine that doesn’t just rank; it sells.
ProofPoint’s SEO By the Numbers
| Organic Traffic (Monthly) | 379K |
| Domain Rating (DR) | 91 |
| Backlinks | 469K |
Where ProofPoint’s Traffic Comes From
#1 Branded searches: 52.6K visits (Users already familiar with the brand)
#2 Non-branded searches: 326K visits (Capturing users before they know the brand)
#3 Informational searches: 371.2K visits (Users seeking knowledge and insights)
#4 Navigational searches: 30.3K visits (Users looking for a specific website or page)
#5 Commercial searches: 38.4 visits (Users researching before making a purchase)
Key Takeaway: Mastering non-branded and informational searches is the foundation of ProofPoint’s success.
Top-Performing Pages: Where ProofPoint Wins in Search
| Page | Keyword | Position | Monthly Traffic |
| Homepage | proofpoint | 1 | 17,915 |
| Phishing Reference | what is phishing | 5 | 15,993 |
| Computer Virus Reference | types of computer virus | 2 | 10,227 |
| Doxing Reference (ES) | como doxear | 1 | 9,876 |
| Computer Virus (ES) | tipos de virus informaticos | 1 | 7,080 |
| Smishing Reference | smishing meaning | 3 | 6,005 |
| Hacking Reference (AU) | hacking | 3 | 4,718 |
| DMARC Reference (JP) | dmarc | 2 | 4,381 |
| Spam Reference (DE) | spam | 1 | 4,381 |
| Phishing (ES) | que es phishing | 6 | 4,289 |
ProofPoint’s Content Strategy
#1 The Phishing Reference page is a major traffic driver, ranking for “what is phishing” and attracting users searching for cybersecurity basics.
#2 The Computer Virus Reference page capitalizes on search intent, securing a top spot for “types of computer virus.”
#3 The Doxing Reference (ES) page taps into international traffic, ranking #1 for “como doxear” and pulling in Spanish-speaking users.
AI-powered tools are transforming content creation. Discover how DeepSeek AI enhances SaaS businesses in this insightful breakdown.
The Secret to ProofPoint’s Search Visibility: Matching User Intent
#1 Educational content dominates, with multiple “threat reference” pages ranking for high-intent queries like “smishing meaning” and “spam.”
#2 Localized pages perform well, with Spanish, German, and Japanese versions ranking for cybersecurity-related terms in their regions.
#3 Threat-based keywords attract users, as pages covering phishing, hacking, and DMARC security earn top positions in search.
Backlink Power: How ProofPoint Builds Trust
| Metric | Value |
| Total backlinks | 469K |
| Referring Domains | 24K |
| High-Authority Links | Links from Wikipedia, Telegram Microsoft |
Insights
#1 ProofPoint’s backlink profile is massive, with 469K total backlinks and 24K referring domains. This indicates strong domain authority and widespread recognition across the web.
#2 High-authority links from Wikipedia, Telegram, and Microsoft boost credibility, reinforcing ProofPoint’s position as a trusted source in cybersecurity.
A strong content strategy is key to earning backlinks. Learn how to hire the right SaaS content marketing agency in this expert guide.
ProofPoint’s Traffic by Location
| Country | Monthly Visits | % of Total Traffic |
| United States | 95.3K | 25.2% |
| India | 40.5K | 10.7% |
| Germany | 32.3K | 8.5% |
| Japan | 26.1K | 6.9% |
| Mexico | 21.1K | 5.6% |
Insights
#1 The U.S. remains the dominant traffic source, accounting for over a quarter of total visits. However, keyword drops suggest potential challenges in maintaining rankings.
#2 Emerging markets like India and Japan show positive growth, indicating rising search demand in these regions. Optimizing content for local intent could amplify traffic further.
Traffic Breakdown
| Source | Value |
| Organic Search | 378K |
| Paid Search | 63 |
How ProofPoint Uses Paid Search to Capture High-Intent Users
Targeting Microsoft-related security terms like “microsoft email security” and “microsoft email protection” suggests ProofPoint is positioning itself as a key solution for businesses using Microsoft products.
Top Keywords ProofPoint Is Bidding On:
#1 “microsoft email security”
#2 “phishing stats”
#3 “how to create dkim record”
#4 “data loss prevention examples”
#5 “microsoft email protection”
#6 “secure email gateways”
#7 “percentage of data breaches caused by phishing”
Insights:
#1 A strong focus on phishing-related queries (“phishing stats”, “percentage of data breaches caused by phishing”) indicates an effort to educate and capture intent from security-conscious organizations.
#2 Bidding on technical how-to queries like “how to create DKIM record” and “data loss prevention examples” helps attract IT professionals actively searching for solutions, increasing the chances of conversion.
The B2B SEO Strategy That’s Crushing It in Cybersecurity; Steal These 5 Moves
#1 Dominate High-Intent Informational Keywords
Their page ranks #5 for “what is phishing,” attracting users seeking cybersecurity basics.
Identify high-value informational keywords in your industry and create authoritative content to capture that traffic.
What ProofPoint Did Right:
● Identified evergreen, high-volume questions their buyers were asking.
● Created detailed, trust-building explainers that non-experts and CISOs alike could understand.
● Positioned themselves as an early-journey authority; not just a product vendor.
SaaS Playbook: How to Apply This
● Identify “What is…” and “How to…” questions in your space that signal buyer awareness (use tools like Semrush or AlsoAsked).
● Write a 2,000-word authority piece that educates better than anyone; with original insights, examples, and updated definitions.
● Add subtle product mentions or problem-solution links that nudge visitors deeper into your funnel.
● Build a cluster; don’t stop at one page. Own the entire problem space.
Example from SaaS:
Atlassian ranks for “what is agile methodology” and uses the page to softly funnel readers into Jira use cases. It’s a masterclass in lead nurturing through education. Copy their strategy.
Takeaway: When buyers start with questions, make sure your brand is the answer.
#2 Optimize for Threat-Based Keywords
Pages covering spear phishing, hacking, and DMARC security attain a spot among top 7 positions in search. Focus on creating content that addresses specific threats and security concerns to attract a targeted audience.
What ProofPoint Did Right:
● Targeted high-urgency keywords tied to digital security threats.
● Used expert-backed definitions and real-world attack examples to increase engagement.
● Aligned content with buyer fears; not product features.
SaaS Playbook: How to Apply This
● Identify the top “threats” or pain points your product solves (e.g., “data breaches,” “workflow bottlenecks,” “compliance fines”).
● Create content that educates on the risk before offering the solution; like a good doctor explaining the diagnosis before pitching the cure.
● Use infographics, stats, or visual timelines to illustrate the cost of inaction.
● Link these threat articles to product pages or solution guides with “See how [Product] prevents this” CTAs.
#3 Target Microsoft-Related Security Terms
ProofPoint bids on “microsoft email security” and “microsoft email protection,” positioning itself as a key solution for Microsoft users.
What ProofPoint Did Right:
● Identified Microsoft as a platform affinity; then piggybacked on its massive brand volume.
● Used paid search to close intent gaps and ensure coverage of high-converting queries.
● Created product pages that align with Microsoft’s tools and use cases.
SaaS Playbook: How to Apply This
● Pinpoint what platforms your customers already use (e.g., Salesforce, AWS, Notion); then find “[platform] + [problem]” keywords.
● Build dedicated landing pages optimized for “[Your Tool] for [Platform]” queries.
● Run targeted Google Ads to test traction; then build organic content around the top-converting keywords.
● Partner with ecosystem tools to boost visibility, backlinks, and case studies.
Takeaway: Identify relevant integrations or platform affinities to attract users looking for specific solutions.
Tired of Writing Content That Ranks But Doesn’t Sell?
ProofPoint didn’t just write about threats; they built an SEO moat.
They dominate high-intent keywords like “what is phishing,” earn trust from Microsoft-level backlinks, and localize content to win markets most SaaS companies ignore.
At Concurate, we help cybersecurity and privacy-focused SaaS companies turn underperforming blogs into growth engines that:
● Capture demand from buyers already searching for answers
● Rank for pain-point-led keywords your competitors haven’t touched
● Drive warm traffic straight into your pipeline; no ads required
If your SEO looks busy but isn’t building your business, we need to talk.
Book a free teardown of your SEO and content strategy.
We’ll send back 3 actionable ways to fix it rightaway; no fluff, no pitch.
Your traffic should be more than a number.
It should convert. Let’s make it happen.
Disclaimer:
The data and insights presented in this report are based on third-party platforms and tools. The information may not reflect the most up-to-date metrics or precise figures. Use this as a reference and verify with primary sources where necessary.
