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How Robinhood Acquired its First Million Users? | Marketing Strategy and Referral Program
Robinhood – Elder Cousin of Zerodha from the USA…
Robinhood currently has a 30 million user base.
But acquiring the first million is always challenging.
How did Robinhood reach the first significant milestone?
They picked a very underrated pain point of humans while paying hidden costs.
Let’s hear the interesting strategy from Aditi on how Robinhood solved the above pain point and got their first million.
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LinkedIn: https://www.linkedin.com/company/concurate/
Twitter: https://twitter.com/Concurate1
Website: https://concurate.com/
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What’s a vacuum cleaner brand doing in a toy store? | Dyson Marketing Strategy
Is vacuum cleaner for kids?
Not really.
But what does a vacuum cleaner doing at a toy store?
Dyson’s ( a vacuum cleaner product company) move might shock you first, but when you know what it is doing at the toy store, you can’t stop but smile at the fact that how creative people can go to lure their customers.
Here’s a short story about Dyson’s presence in a toy store.
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LinkedIn: https://www.linkedin.com/company/concurate/
Twitter: https://twitter.com/Concurate1
Website: https://concurate.com/
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A LEGO Story | From $800 million in Debt to a Powerful Brand with $600 million in Profit
It is safe to say that we all know what LEGO is what it does. But just in case, LEGO is a Danish toy production company based in Billund. It manufactures Lego-brand toys, mainly consisting of interlocking plastic bricks.
LEGO found itself on the brink of bankruptcy just over ten years ago. Faced with increasing competition from a globalizing economy, video game entrants, and mass internet adoption, LEGO implemented several poorly prescribed innovation strategies.
But we all know today, LEGO is doing well and doing wonders?
How did they pull everything together?
Listen to our fantastic storyteller Aditi who connects LEGO’s journey bricks to build a story about LEGO’s comeback.
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Connect With Us
LinkedIn: https://www.linkedin.com/company/concurate/
Twitter: https://twitter.com/Concurate1
Website: https://concurate.com/
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Basics of LinkedIn Ads | Must Know Things before you Run Paid Campaign | Concurate
LinkedIn, Food, Water, Shelter, Air.. essentials of a B2B marketer…
In this video, we talked about the essential – #LinkedIn #Ads and how can a marketer use this resource to get success for their #marketing goals.
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Automating Your ABM Campaign with HubSpot
In this video, we talk about how you can implement Account Based Marketing to springboard your sale and automate your ABM campaign using HubSpot.
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Do all coffee shops sell coffee? Nah….. Starbucks sells experience
Do all soft drink companies sell beverages? Nah……. Coke sells happiness
Do all phone companies sell smartphones? Nah…….. Apple sells luxury
What are you selling?
Whatever product or services you sell, it’s your unique voice that can make or break your marketing strategy.
Because it’s not one size fits all approach – what’s worked for the top players of your domain might not work for you.
The question is – How do you identify or develop this unique voice?
This voice takes birth from the persona of the founders. It is then nurtured by the feedback from the customers.
Once you nail this voice, you reflect it in every single decision you make. Whether it’s about making business strategy or hiring people.
Believe it or not – this is the only way to ensure a successful business.
For instance: The unique voice of Starbucks is – “We are performance-driven, through the lens of humanity”. Synergistically, you can find these elements in everything they do.
You don’t pay $8 for a coffee – you pay for the experience you get at their cafes – from wifi to chargers, to location, to long hours of sitting, etc.
Their happy baristas are a treat to watch not just on social media but in real life too.
As your partner we take two important responsibilities:
To amplify your unique voice.
To make your voice reach a good number of probable buyers
We don’t believe in numbers, we believe in conversions!
Book our calendar for a quick coffee connect to explore more – https://meetings.hubspot.com/nitesh-gupta3