Drift Marketing Strategy | Coin a New Term

“The most underrated piece of marketing advice is that you’ve got to name something.” 

– Dave Gerhardt, Ex-VP of Marketing at Drift

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Building SAAS products is easy. The difficult part is differentiating your product from the competition. Your business needs an unfailing marketing and sales strategy. David Cancel, who is a five-time founder and CEO of Drift, urges the business owners to win on their brand and not on the features of the SaaS product. Let’s see how Drift’s out-of-the-box marketing strategy helped in making Drift a huge success.

Riding the Existing Momentum

David believes that “You don’t want to create your own momentum; you want to ideally ride on the momentum that already exists.“. He urges us to take into account the paradigm shift in the market and be an early adopter. 

The idea of a chatbot emerged in 1950 when Alan Turing wondered if a computer program could talk to a group of people without realizing that their interlocutor was artificial. The first chatbot named ELIZA was then constructed in 1966. Since then, chatbot technology has continually evolved with the development of ALICE and SmartChild. The industry of Artificial Intelligence (AI) was revolutionized with the advent of smartphones. Then came the era of the smart personal voice assistants with Siri in 2011 and many followed suit like Alexa and Cortana. Eventually, the customer care services and support functions of the companies discovered the use of chatbots with AI technology becoming more and more sophisticated. With the evolution of chatbots, they are becoming more humanized and personalized for a better customer experience.

The evolution of chatbot technology has been interesting, especially when seen over the years.

Source: Daffodil

By 2015, when David Cancel and Elias Torres founded Drift, chatbots were already in existence, popular and mostly being used for providing customer care services or support functions. During the time when messengers and chatting apps like WhatsApp, Facebook Messenger, etc. were becoming famous, Drift transformed the sales and marketing segment with chatbots. David, staying true to his philosophy of adopting early and riding the momentum, took advantage of the developments in AI technology. DriftBot is the result of David’s foresight, which helps in the sales and marketing of products and services.

Rewriting the Rules of Sales & Marketing

Dave Gerhardt was the VP of Marketing at Drift till November 2019 and one of the key marketing strategists when Drift was founded. Dave’s philosophy is “You can either be the first or you can re-segment the market and create a new category.”. Since Drift was not the first company to think of chatbots, it defined a new use case for an already existing technology. This set Drift apart from its competitors. Drift built a conversational marketing software (With its newer version named as – revenue acceleration platform) to help companies engage in real-time, personalized conversations with the right customers at the right time. Drift helps companies scale their sales and marketing teams by means of customized AI bots. It solves the problems and frustrations that the customers usually have with unresponsive sales and marketing teams of the brands, hard-to-navigate websites, and poor quality of online forms.

According to a survey conducted by Drift in 2020, the traditional digital B2B experiences were found to be noisy, chaotic, and poor for the customers. The level of frustration in customers based on different expectations was found to be on the higher side, which keeps increasing each year.

Source: Drift

Drift has successfully brought these levels of frustration down for the customers of the companies with the help of a chatbot.

Bringing Human Back: Custom Chatbots

Drift figured that a chatbot can filter out the noise and provide real-time personalization for every website visitor. In the virtual world, a customized chatbot called the DriftBot is like the sales representative from the physical world, which answers all the queries of your customers about the product or service which your website offers. DriftBot has smoothened the experience of chatting and its integration makes the customer feel valued. The conversation is personalized, the DriftBot is quick to respond and offers options based on the requirements of your customers. DriftBot is intuitive and allows your customer to select from options, making it easier for the customer to navigate through the conversation without having to type lengthy queries.

Source: Drift

Chatting with the DriftBot is a wonderful experience. As soon as I went to the website, the DriftBot popped up and asked if it could help with anything. After a few questions, I asked the DriftBot as to how it works and can help my organization. It asked me how many people worked at my organization and when I selected the least number, which is less than 50, the DriftBot gave me a link to register for a live demo. Interestingly, when I selected the maximum number, which is more than 1500, the DriftBot asked for my email id and also sent a calendar invite for scheduling a meeting within the chat. The DriftBot was intuitive to gauge that since I am in Singapore, the calendar invite was as per Singapore Standard Time.

Also, Drift uses the DriftBot for all their lead capturing. Whenever the customer will click on any link on the website for signing up or downloading resources, the DriftBot will pop up with options. It asks for the email id from the customers and helps the customer navigate through the website. 

Buyer-Centric World: ‘Their Words’

Drift believes in trusting the words of the customer and putting them at the center of the decisions. Drift’s very first leadership principle is to solve the customer’s problem.

Source: Drift

Keeping a note of what their customers are saying about their product has helped Drift achieve its ultimate vision: become the new way businesses buy from businesses. Dave Gerhardt believes that the company should drive its insights from how the customer is responding to the product and integrate ‘their words’ for marketing the product.

When Drift started using chatbots for sales and marketing, people started calling it to chat for sales, sales chat, marketing chat, etc. The customers became aware of the fact that the DriftBot is associated with marketing and sales but something was still missing. Dave, in an interview with Leadfeeder, said that in the beginning, Drift was using the term “conversation-driven marketing.” Then, one day, they hit upon “conversational marketing” and agreed that it sounded better. This term is simple and the customers could relate to it better than any other description of their product. Drift found the missing link – coining a new term and using it to market the product.

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Coining the New Term: Conversational Marketing

Customers want to have a conversation and not just be at the other end of a sales pitch. Keeping the customers at the heart of all the decisions, Drift created a new segment in an already existing market and termed it as ‘conversational marketing’. The personalization of the chat with the chatbot has made conversational marketing popular and widely used today.

According to Dave, coining and popularizing ‘conversational marketing as a new term led to Drift taking off as a brand and becoming a successful business. His mantra is to name the principles and theories but keep it simple and relatable. Drift popularized the term conversational marketing by pushing it through content and conversation. With time, the customers started using conversational marketing as a term and it popped up as a common phrase in the marketing sector. Coining a new term is the brilliant marketing strategy that distinguished Drift from its competitors.

Conversational marketing aims at faster revenue generation by eliminating the wait time which comes with email communications and form-filling. Even Drift’s software is called conversational marketing software, which gives the website visitors the ability to start conversations with the team. Your customers might lose interest in your product if they do not get answers to their questions in real-time. DriftBot keeps the conversation alive as long as the customer wants to chat with it. Conversational marketing has become the identity of Drift. Coining this term and pushing it across the channels like books, newsletters, podcasts, videos has been the most successful marketing strategy for Drift. It has published guides like ‘The Conversational Marketing Blueprint’, which gives you all the information you need to know about this new segment of sales and marketing. The term has been popularized to such a level that Drift also provides the Conversational Marketing Certification to teach you how to build conversational experiences to accelerate your business’ revenue. Today, ‘conversational marketing’ is the new industry buzzword.

Drift Marketing Strategy: Winning on the Brand

Drift’s marketing strategy revolves around pushing content about conversational marketing through all its channels. 

#1. Books & Blogs

Drift uses book publishing as a marketing tool very well to its advantage. You will find a decent number of books about conversational marketing and sales techniques published by Drift. Writing books and publishing them with known publishing houses provides credibility to the business. Wendy Keller, the CEO and Founder of Keller Media, Inc. says that publishing a book related to your business makes you the expert who wrote the book“. It attracts more customers and gives you greater visibility as a legit expert.

Drift has tapped into the marketing channel of book publishing. It has published books on conversational marketing to push its software in the market. ‘Hypergrowth’ by David Cancel is considered to be one of the best-selling SaaS books of all time.

Drift’s marketing strategy also includes publishing regular blogs about sales and marketing on their website. Drift posts a blog almost every day. Through these blogs, Drift provides guidance and expertise on marketing techniques that are mostly centered around conversational marketing.

#2. Newsletter

David Cancel is a five-time founder with the expertise and wisdom to share with entrepreneurs starting their businesses. He also shares his wisdom through his newsletter. ‘The One Thing’ is a newsletter by David Cancel with content aimed at founders and CEOs, who would want to have conversational marketing software as a business tool on their website. 

Drift also has other newsletters like ‘The American Dream’ by Drift’s CTO and co-founder, Elias Torres, and ‘The Path to CMO 3.0’ by their CMO Tricia Gellman. Anyone can have any of these newsletters delivered to their inbox regularly, which the DriftBot will enthusiastically help you sign up for.

#3. Podcasts

Each leader on Drift’s team has their own podcast engaging in their area of expertise. It’s targeting business owners with a concentration on marketing and sales. The Drift leadership team is running these podcasts which they define as ‘your ticket to getting better every day’.

  • Seeking Wisdom with David Cancel, where he speaks about leadership principles for personal and professional growth
  • CMO Conversations with Tricia Gellman, which is an interview-style podcast for up-and-coming marketers
  • American Dream with Elias Torres for honest, authentic, and inspiring conversations with underrepresented leaders in tech 
  • Operations with Sean Lane for marketing & sales operations pros
  • Build with Maggie Crowley for product management
  • Growth with Matt Bilotti is another interview-style podcast to talk about growth and growth marketing

Drift has also created a docuseries called Exceptions with Jay Acunzo, exploring how and why a handful of B2B companies have built brands to experience breakout success.

#4. Videos

Every business selling a product today relies on video marketing as a strategy. HubSpot’s 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands. Wyzowl conducted a survey in December 2020, which states that 96% of people have watched an explainer video to learn more about a product or service. Video marketing works and is here to say, especially in the wake of the pandemic, which has forced businesses to go digital.

Video marketing is the new ‘in thing’. It captures the attention of your customers, who prefer it as a medium of information. But generating content constantly is easier said than done. Drift has posted more than 700+ videos on its YouTube channels about Drift’s culture, tips and tricks of trade, news, and updates. How do they do it? They repurpose the content created through their podcasts. Their videos are focused on empowering the sales and marketing people. Drift also creates independent videos apart from its podcasts and ingeniously uses video marketing channel to boost its brand.

Key Takeaways from Drift Marketing Strategy

David Cancel says If everything you do is based on consensus, then you will create junk, because you naturally go towards the mean and you will create something that’s average.“. A five-time founder and a marketing expert, David knows what their customers want and as Dave Gerhardt says, Drift uses ‘their words’ to sell the products. With a customer-centric marketing strategy, Drift today has more than 50,000 customers. Conversational marketing is the heart and soul of Drift’s marketing strategy. Coining this new term put Drift on the map of the marketing industry.

The key takeaways from Drift marketing strategy are:

  • Coin a new term 
  • Communicate with the customer’s in ‘their words’
  • Standout with the brand instead of features
  • Repurpose the content across different marketing channels
  • Publishing books is an excellent way to establish yourself as a brand

From popularizing a new term to publishing books, Drift’s marketing strategy is inspiring and has helped Drift achieve success in less than a decade.

Since You’re Here

Philip Kotler said that “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.”. However, some companies have mastered the art of marketing with their unique strategies. Concurate brings to you the marketing strategy tear-down for successful companies. Check out how innovative marketing strategies have helped Shopify, Airbnb, and Starbucks become world-famous brands. Learn from the best to be the best.

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Answer Your Customers Queries and Be a Winner

Content Strategy | They Ask You Answer

Content Strategy

Create the single best resource for your niche. And you won’t have to worry about selling your product.

Content is winner takes all. It’s the 1% that gets 99% of the attention. If you can create the single best resource for your niche you won’t have to worry about selling your product.

To explain the importance of content in sales enablement, I have a beautiful story to share.

The story is about a former pool guy at River Pools and Spas (RPS),  Marcus Sheridan.

( I heard this story while taking Sales Enablement course at Hubspot Academy).

Marcus is CEO and president of the Sales Lion.

Story | River Pools

The story is about how Marcus studied the buyer’s journey for RPS customers and used content to squeeze the sales cycle.

Year 2007:

  1. 250 sales appointments.
  2. Driving 2-3 hours to the client site.
  3. Educating the client on various aspects of pool installation for 2-3 hours.
  4. Driving back home for 2-3 hours.
  5. Marcus hardly got to see his wife and kids.
  6. After all this hustle Marcus converted 75 clients out of 250 appointments.

Year 2009:

  1. Recession hits.
  2. People could not anymore afford to pay for pool installations.
  3. Marcus starts to receive cancellation orders.
  4. The company lost quarter-million dollars in 48 hours.
  5. Weeks and months pass by, bringing the company on the verge of bankruptcy.

Year 2013:

  1. 150 sales appointments.
  2. 110 converted clients.
  3. Marcus now had sales and marketing teams to work for him.

Pro tip: If you need 30 standout SaaS growth hacks to attain double the growth for your SaaS business, fill out the form below!

How did Marcus reinvent?

Marcus used buyer-centric content strategy.

Here is how:

Marcus took a hard look at the buyer’s journey for pools and here is what he found out.

Most of the buyers asked him more or less the same questions in the sales appointment.

Two major things that the buyers wanted to know:

  1. How is the pool installation process going to look like?
    • The pool showing up.
    • Going in the ground.
    • Patio going around it.
    • All the cleanup.
  2. Which options shall they choose for customization?
    • Whether to use a heater or not.
    • Solid cover or Mesh cover, which would be better.
    • Whether the heater should be gas or electric etc.

So he thought, what if he can manage to get all these questions answered even before the sales appointment.

Marcus followed: “They Ask, You Answer” plan.

Marcus, with his team, created two things:

  1. An awesome video to walk the buyer through the installation process.
  2. A guide to help buyers make customization decisions based on pros and cons.

The sales team was instructed to guide the buyer to use the video and guide them to educate themselves.

Here is how Marcus’s pitch looked like.

Buyer: Hey Marcus, I’m checking out your website, could you come out to my house and give me a quote for a pool.

Marcus: Sure, I’d love to come out to your house, but you’re getting ready to spend a lot of money,

and if you’re going to spend a lot of money, I know you don’t want to make any mistakes.

So, as to make sure you don’t make any mistakes, this is what we’re going to do.

As we’re talking on the phone right now, I’m going to send you two things that you’re really going to like.

The first thing I’m going to send you is a link to the video that’s awesome.

This video is going to show you the process of the pool showing up, going in the ground, patio going around it, all the cleanup.

This way you’re going to see the whole thing, and this way when I come out to your house on Friday, you’re not going to say,

so, Marcus what is this process look like, you’re already going to know.

The second thing I’m going to send you is this guide, if you will.

This guide is great because it’s going to answer all those little questions you have right now about pools,

like should I get a heater with my pool? What’s the best type of heater? Should it be gas or electric?

Should I get a cover? What’s the best type of cover? Should it be mesh? Should it be solid?

We’re going to answer all those questions.

It’s a little bit long, this guide, it’s about 30 pages, but I promise it will be well worth your time.

Will you take the time to review those things before our appointment on Friday?

Buyer: Sure! (In 90% cases)

Source: HubSpot

If you carefully observe the pitch, Marcus tells the buyer that he cares about the buyer’s hard-earned money.

Marcus is also inspiring the buyer to make an informed decision.

How to find out whether Marcus’s buyer centric strategy worked or not?

An advanced data-analytics tool gave the answer.

Marcus divided the leads into two groups.

Group A had the people who bought the pool installation service.

Group B had the people who did not buy the pool installation service.

The team then found out the differences between the two groups.

The major difference between the two groups was, Group A, the buyer group had actually read at least 30 pieces of content.

This was proof that the buyer-centric content strategy actually works!

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Business Short Storytelling Made Easy

What is an anecdote?

An anecdote is a short amusing or interesting story about a real incident or person.

Why should you care about anecdotes?

People love to read stories.

Stories are a great way to deliver value to your readers.

Stories that come from your personal experiences.

Be it at work or in any other walk of life.

It’s like the cherry on the cake.

If you plan to establish thought leadership or create a community;

Knowing how to write great anecdotes, shall come really handy.

How to write anecdotes?

The other day I came across a wonderful set of action pointers to write anecdotes.

As you all know, Happiness for me is to share every interesting thing I learn!

So here I am 🙂

I got the below template from one of the webinars.

The webinar was presented by Adi Suja from Growthetics.

Action PointersExample 1Example 2
Tell me about a time when you……Had a major life change (moving to a new city, quitting job, starting new business)Got rid of a bad habit (alcohol, etc.)
Short and Quick SummaryI started a new job and it was soul crushingI kicked a banana addiction
Background Info & 2-3 Sentence ElaborationI started a new job as a Skydiving Instructor, but quickly realized that I was afraid of heights and didn’t like doing this line of work. I quit after a few days and felt a lot better.I had a bad habit of binge-eating bananas. I would eat seven dozen bananas in a day compulsively, then felt sick afterwards. I quit though and felt amazing afterwards.
What was the moment of highest drama?When I had to write out my resignation letter after only 2 hours of employment.When I decided to throw out over $2000 worth of bananas in my garage.
How did it make you feel?I felt miserable.I felt trapped.
How did it make others feel?My boss was upset at first , but we’re still friends now.My friends said that I was transformed into a new man after I kicked the addiction.
What did this make you realize?I realized that you shouldn’t work a job that you don’t enjoy.I realized that banana addiction is real and that life was a lot better after I stopped the addiction.
What was the lesson learned?Don’t work a job that you hate.Addiction will ruin you.

Well, as you must have guessed already.

The purpose of the above stories is just to make you laugh 🙂

Pro tip: If you need 30 standout SaaS growth hacks to attain double the growth for your SaaS business, fill out the form below!

Here comes my turn to write a story based on the pointers as a learning exercise!

I am attempting to write a personal story.

Tell me about a time when you……

When I saw my son reading the Harry Potter book during his online schooling.

Short and Quick Summary

I felt shocked to see my son not paying attention in the class.

And I  decided to help him keep the distractions away.

Background Info & 2-3 Sentence Elaboration

There are 80 students with one teacher in a class over a zoom video call.

The teacher cannot keep an eye on all the students, unlike real classrooms.

Besides, the engagement in class should not be driven by fear of getting caught by the teacher.

What was the moment of highest drama?

When I asked my son, “Champ, Is it right to get distracted during the class?”

He answered, “Mamma, I know it’s not right, but I can’t help it!”

How did it make you feel?

I felt so touched.

I felt that his struggle is the same as mine.

It’s the same as myself getting tempted to check a Whatsapp message or a Facebook notification during work hours.

Three ideas crossed my mind to solve this distraction problem.

  1. To check with fellow parents;
    • If they are facing the same issue.
    • And if they’ve figured out a way to fix it.
  2. To seek guidance from experts.
  3. To check myself, How do I fight distractions?

How did it make others feel?

A few other parents were also facing the same issue.

Most of them had a common suggestion.

Remove all the distractions from the device child uses for schooling.

Be it games, non-school books, kids messenger, etc.

I thought to seek help from my go-to person for any such issues.

Mr. Ajay Tyagi, Child Psychology Specialist.

Here is his words of gold:

As parents, we always declare very loudly about the study time.

Have you ever declared about …..

Fun time. Play time. Relax time. Favorite book reading time. Teasing sibling time.

Never na?

Just try and see the magic.

Even when you allow them some play time.

Check your attitute, how you say it?

“Ok you can play now”

As if you are doing your kids a favor.

Children do not pick the words.

But the music played along with it.

As far as checking myself on the distractions part is concerned.

I became more aware of myself and kept the temptations away.

I am a firm believer of practice what you preach.

What did this make you realize?

After receiving the advice.

Here is what I did –

On the following weekend.

I announced all the playtime stuff with great happiness and enthusiasm.

Gave my son more hugs than usual.

We played UNO and baked cookies together.

He read the Harry Potter book for hours.

He played his favorite game on mobile to his content.

I did not ask him to study at all for Sat-Sun.

All of us had a very happy weekend.

On Sunday night, I just reminded him not to get distracted in classes Monday onwards.

Believe it or not. It worked wonders.

It’s been 4 days.

There has not been a single distraction episode 🙂

What was the lesson learned?

Now, I shall always remember.

Kids do not pick words but the music played along with those words.

Now is the time to test the appeal of this story

First test:

Teacher’s feedback. Requesting Adi Suja from Growthetics to see if I understood the lesson well or not.

Second test:

If you read the whole story and liked it, please type a smiley in the comments at the end of this article.

Third test:

I am going to share this story on my parenting blog.

Observe, how people react to it.

And update this post with their reactions.

What’s your take?

Would you like to write an anecdote using these pointers?

Would you share this post with your content writers to write stories for your business?

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Voice & Vision Q/A – Craft Your Content

Yesterday I came across a writing course by “Craft Your Content“.

Their tagline is “Helping You Make Your Own Words Even Better”.

As a copywriter, I would definitely love to make my own words even better.

So I jumped in!

As a first step in the course, I have been asked to fill a questionnaire.

So here are my answers to the questionnaire.

Voice & Vision Questionnaire

1. The brand/name of my team is:

I am part of Team Concurate.

2. The tagline of my team is:

People Pay Us to Stop Their Revenue Leaks.

3. The web address is:


4. How long have you been doing this?

I joined the team on 3rd February 2020.

5. How did you get into this?

I am an Electronics and Telecommunications Engineer by qualification.

I was the Editor of my College Magazine.

I am a mom of two 9 years old boy and 2 years old girl.

In the past, I have worked with TechMahindra, Infosys, Enbake full time.

I took a career break to embark on the beautiful journey of motherhood.

In last ten years, I have done lot of social media on personal level.

Youtube Channel. Facebook Blog. Parenting blog.

Because of the knack of writing I got an opportunity to join Concurate.

Currently, I am a copywriter at concurate. 

6. Why did you get into this?

It’s an opportunity for me to help people through my writing.

7. What skills do you bring to your business/brand table that lead to success?

Copywriting. Empathy. Understanding of User Experience and ability to enhance it.

8. In two or three speedy sentences, tell us about your business/brand:

Our company helps businesses bring systems in their companies, as that’s the only way to take the next big leap.

We help businesses create their buyer personas and buyer’s journey to identify the revenue leaks.

Once we know the leaks we help them work towards various aspects like:

a) Sales and Marketing Alignment.

b) Sales Playbook Creation.

c) Bringing the internal chatter out to create cult following.

9. What about your business/brand makes you hit the snooze button and hide your head?

Hmm. I can’t think of anything at the moment.

10.  What about your business/brand gets you out of bed in the morning?

When I see that people are reading what I write. Thanks to Google Analytics.

Seeing such a low bounce rate is a treat 🙂 

I hope, the readers are benefitted from what I write.

Thanks a lot everyone for reading :)!

11. What are the biggest stumbling blocks you are experiencing with your business/brand currently?

Visibility to the target audience.

12. What are some other businesses or brands in your space that you look to either as 1) a mortal enemy and/or 2) someone simply doing something well?

Can’t think of any.

13. If you could pick your ideal reader/customer off the street, who would it be?

14.  Why does this ideal reader/customer choose to work with you?

To overcome his challenges.

15.  Why should they care?

If they don’t want to burn their fingers. We have burnt ours and we are here to save theirs.

16. How does your business/brand change or improve the world for your ideal customer?

Our ideal customer will be able to stop revenue leaks and grab more business opportunities once we help him bring systems in his business.

17.  How will your ideal customer feel after they have purchased from or worked with you?

Let me tell you upfront that what we do is grunt work. It takes time to show the results.

18. What do you really sell to your customers, other than a product or deliverable?

We sell them better version of their own business.

19. What type of customer do you NOT like working with? What is it about them that is not a good fit for your business/brand?

We like to work with people who like boutique experience and not the ones who don’t care about our approach to work.

20.  In an ideal world, how will content affect your business/brand?

Content is a medium to reach our target buyers.

Content is a way to bring our internal chatter out.

Content is a way to showcase our approach to work.

21. How often are you creating content?


22. Why is now the time for you to improve and focus on quality compelling content?

It’s always on our mind to write better to bring more value to our readers.

I support my content with examples so that it’s easy to understand. Also, the suggestions in my content are actionable.

However, I am yet to discover the recipe to go viral 🙂

23. What would you rather no one mention about your current content?

Could not understand this question 🙁

24. What keeps you talking about your content for hours?

All of our content is aimed to benefit the readers.

Most of the content is learning-based; comes straight by interviewing successful entrepreneurs.

Or based on training received from experts.

Or my own first-hand experiences with different businesses and products.

25.  How often do you write?

Everyday. If I am not researching.

26.  What do you not-love-so-much about your writing?

I wish that it was more compelling.

27.  What do you not-love-so-much about other writing in your industry? Are there particular topics, phrases, or ideas that make you want to throw up in your mouth a little bit?


28.  If someone reads a piece of your content, what do you hope they will take away?

An actionable step to improve their business.

29. What are your Top 3 Priorities (high-level) for your business/brand right now?

1. Creating Value for our Readers.

2. Thought Leadership & Community Building.

3. Creating automation tools for sales and marketing.

30. What is your end game? How do you see the brand of your team succeeding?

Helping businesses grow their revenue 2x or more.

Pro tip: If you need 30 standout SaaS growth hacks to attain double the growth for your SaaS business, fill out the form below!

31.  If your team brand were your best friend, what five (5) words would you use to describe it?






Why should you care about this questionnaire?

Honestly, it depends on how the course unfolds in next 10 days.

Stay tuned with me to know more about it!

For any other business learnings, subscribe to our newsletter.

We promise, It won’t hurt!

Meanwhile, Explore the plethora of resources to help you out your business! If your organisation wants its content marketing strategy designed by Concurate, let’s connect over a short call. Block our calendar today!