The most pressing challenge in any ABM (Account Based Marketing) campaign is personalizing and tailoring your marketing messages for each individual account.

Crafting individualized content that resonates with each target account requires extensive time and effort. The process involves researching the account, understanding their pain points, and creating highly relevant messaging that speaks directly to their specific needs and challenges. 

But what if there was a way to streamline this process and achieve scalable personalisation?

Like other SaaS marketing use cases, ChatGPT is quite an assistant here too. In order to maximize the benefits of ChatGPT, we have carefully curated seven highly effective ChatGPT prompts that are valuable for one-to-one, a few, and many ABM scenarios. These prompts will help you:

• Create a strategic account planning template.
• Craft irresistible offers to secure personal meetings.
• Create personalized emails.
• Nail the perfect email template for distributing high-value content.
• Create scripts for interactive demos.
• Extract valuable data from reports.
• Generate LinkedIn Ad scripts.
• Build custom landing pages that address the needs and concerns of your target accounts.
• Ask your existing contacts, accounts, and customers for referrals.

Engage Stage

The Engage stage aims to move the target accounts further along the buyer’s journey from initial awareness and interest to a deeper level of engagement and consideration. It involves understanding account objectives, identifying key stakeholders, and creating tailored messaging. 

Content is the key at this stage.

The focus is to deliver relevant content and messages that resonate with the specific needs and pain points of the account, to capture their interest and foster ongoing engagement. These campaigns may utilize various channels such as email marketing, social media, events, or direct outreach. 

ChatGPT is most useful here!Let’s delve into the prompts for various use cases. 

ChatGPT Prompts for ABM’s Engage Stage

In this section, you’ll find ChatGPT prompts, best practices, and examples specifically tailored to engage stage use cases for landing a meeting, distributing content to nurture the prospect, generating script for demo video etc.

Create Offers for Landing a Meeting

These offers must showcase the value proposition, and address specific pain points to entice the account to agree to a personal meeting or conversation. The goal is to establish a direct connection and initiate deeper engagement with the account’s decision-makers.

Creating compelling offers specifically designed to resonate with the unique needs and challenges of the target account is a chief tactic in One-to-One ABM.

Best Practices

• Understand the target account’s pain points and challenges.
• To explore additional choices, simply instruct ChatGPT to generate a maximum of ten offers (this number strikes a balance, providing ample options without overwhelming you).
• Craft personalized and compelling messaging that addresses their specific needs.
• Communicate the value and benefits of a personal meeting.
• Showcase how the meeting can solve their problems or help them achieve their goals.
• Highlight unique selling propositions and differentiate your offering.
• Keep the offer concise, focusing on the most relevant and impactful information.
• Use persuasive language to create a sense of urgency or exclusivity.
• Offer customisation or tailored solutions based on their requirements.
• Include social proof or success stories to build credibility and trust.
• Provide clear next steps or a call-to-action to schedule the meeting.

Prompt

For all prompts the use case specific inputs are highlighted in italics.

Create 3 offers in 30 words that highlight some bonus value to lure the target account to agree to get on a personal meeting in ABM.  

• Zapier is a product that allows end users to integrate the web applications they use and automate workflows. It connects to more than 5,000 apps, with free and paid plans. 
• The target account is a B2B project management tool.
• The pain point of the target account is time-consuming operations.                                                       
• Personalize the offer to demonstrate that we understand the specific needs and pain points of the target account. Write each in 40 words.
• Ensure the offer is relevant to the target account’s industry, business objectives, and challenges.

Example

Compelling Email for Landing a Meeting

Once you’ve decided on the ideal offer, it’s time to slide it straight into your target’s inbox. 

But before sending out these personalized emails, it is vital to monitor the level of engagement, and interaction exhibited by the target account with your marketing campaigns. 

These are your signs to drop an offer to land a personal meeting.

• If they have been actively engaging with your brand and showing interest, it may be a good time to drop a personalized offer.
• If they are closer to making a decision or have expressed intent, it could be an appropriate time to provide a tailored offer.
• If the target account announces a new initiative or undergoes organizational changes that align with your solution, it could be a favorable time to extend an offer and secure a personal meeting.

Best Practices

• Introduce your company
• Mention the targeted account
• Keep the email under 100 words
• Keep the subject line compelling and informative
• Use catchy language and a conversational tone
• Keep sentences short and to the point
• Avoid marketing cliches and buzzwords
• Include relevant emojis to add visual appeal
• Incorporate numbers and statistics to make the offer exciting
• Clearly articulate the value proposition of your offer

Prompt

Create an email in less than 100 words that pitch the offer to the target account for landing a personal meeting in ABM 

• Keep it short and to the point. 
• Keep the sentences short. 
• The subject line should be compelling and informative to pique the recipient’s interest. 
• Zapier is a product that allows end users to integrate the web applications they use and automate workflows. It connects to more than 5,000 apps with free and paid plans. 
• The target account is B2B project management software. 
• Write the copy in catchy language and a conversational tone. 
• Include relevant emojis at different places. 
• Include relevant numbers and statistics to make the offer even more exciting.
• Avoid stuffing emails with marketing cliches and buzzwords.
• Include the offer- Schedule a personal meeting to explore Zapier’s integration capabilities and receive a bonus automation template pack designed for B2B project management tools.
• Write the offer in catchy language and 35 words. 
• Clearly articulate the value proposition of your offer. 
• Include a clear and compelling call to action that encourages the target account to get on a meeting with the team.

Example

Learn how ChatGPT can help you maximize your SaaS email marketing ROI.

Content Distribution Emails

Source – SuperOffice

When you create high-value content like blog posts, whitepapers, reports, or ebooks, ensure it reaches the right people. One of the most effective ABM tactics is to do that through email. 

Content distribution emails are valid for all types of ABM and help you stay on the radar of your targeted accounts demonstrating your commitment to helping them solve their challenges.

Best Practices

• Keep it concise and to the point.
• Use short sentences.
• Use an attention-grabbing and personalized subject line (5 words).
• Clearly state your identity 
• Understand the pain point of the target account.
• Provide a quick overview of the content in super short bullet points.
• Highlight special features or benefits, such as content teardowns or downloadable resources.
• Use conversational and catchy language.
• Incorporate relevant emojis for visual appeal.
• Include a clear and compelling call to action (CTA) that directs the reader to your website.
• Leave ample space between sentences and paragraphs.
• Use a P.S. to complement the CTA and further encourage engagement.

Prompt

Write a content distribution email in less than 100 words. 

• Keep it short and to the point. Keep the sentences short. 
• The subject line should be short, i.e., 5 words, attention-grabbing and personalized. 
• The target account is a B2B project management software company. 
• The pain point of this B2B project management software is to simplify time-consuming operations. 
• The content that needs to be distributed is- “How to streamline sales with AI and automation” Include a short section of a quick overview in super short bullet points of what you’ll find in the content. 
• Highlight that the content includes 
• Explains how you can use Zapier with the latest AI tools to send tailored follow-up emails, generate personalized images and videos, make team collaboration easy, and better track sales analytics. 
• Write the copy in catchy language and a conversational tone. 
• Include relevant emojis at different places. 
• Include a clear and compelling call to action that encourages the target account to go on the website to read the full content. 
• Keep more spaces in between. 
• Encourage the reader further with a P.S. and use it to complement your CTA and nudge your readers further along in their buyer’s journey.

ChatGPT Output

Bonus Bites: Learn how to create captivating top-of-the-funnel content using ChatGPT.

You can also pull out data from the reports using ChatGPT, as it’s excellent at summarizing. All you need to do is provide a clear command specifying the information you require and then paste the relevant reports. 

By referencing data and statistics, you position yourself or your brand as an authority in the field. It demonstrates that the information provided is backed by research and objective analysis, making it more trustworthy for the audience. 

Prompt

Pull out all the data and statistics and frame it in short bullet points under separate headlines from- **PASTE THE REPORT**

ChatGPT Output

With this prompt, I have pulled out data and statistics from the report “State of Inbound Marketing Trend”.

Script for Demo Videos

ABM often involves multiple stakeholders within target accounts. Pre-recorded demo videos can bring the decision makers one step closer in exploring your product.

Curating a script that effectively showcases the key features and dynamics of the model while keeping it understandable for the audience can be a daunting task.

With proper commands, ChatGPT can effortlessly generate a demo script that skillfully balances the delivery of sufficient detail to convey the intricacies of the model while ensuring simplicity for the audience to comprehend the main concepts.

ChatGPT will make it easier to customize demos for different customer segments, below I have shown an example for one customer segment.

Best Practices

• Start with an attention-grabbing hook that builds credibility and captures attention.
• Mention the value proposition of the company.
• Identify and address the pain points of users.
• Highlight the features. 
• Use showmanship to create an “AHA!” moment that showcases the effectiveness.
• Reinforce the main message throughout the demo.
• Share success stories of customers in similar industries who faced challenges and how your product solved their pain points.
• Keep the demo script concise, engaging, and interactive.
• Focus on the benefits.
• Close with a clear call to action.

Prompt

Write a video demo script for Grammarly for a 100 words voice over. 

• The main messaging should be Grammarly helps you write mistake-free in Gmail, Facebook, Twitter, LinkedIn, and any other app you use. Even in text messages.
• The benefits of Grammarly are that Grammarly is an app or extension for your browser that checks your grammar, spelling, plagiarism, and more in real-time on several different platforms, including Microsoft Word, WordPress, Facebook, and more.
• Customer pain points for Grammarly are Users typically make mistakes when they write, Users tend to follow the same patterns when they write, and Users mostly understand what they write.
• Features of Grammarly- Catch typos, missing punctuation, or commonly confused words before they distract your reader. Get guidance to adjust the mood and attitude of your writing without changing your meaning, and clarity suggestions to make your writing easy for your reader to understand. Apply shared guidelines to help teams sound consistent by encouraging the language and tones unique to your brand.
• Showcase 1 customer story within your prospect’s industry who faced similar challenges and demonstrate how your product solved their pain points. 
• Keep the demo script concise, engaging and interactive.
• Start with an introduction having an attention-grabbing hook that builds credibility, captures attention, and presents your value proposition. 
• Then, tie the product’s features to the prospect’s pain points, focusing on how the product addresses those challenges. 
• Use showmanship to create an “AHA!” moment that makes your product unforgettable. 
• Reinforce the main message, close with a clear call-to-action, and emphasize the value of your product.
• Focus on benefits instead of features.

ChatGPT Output

[Background music fades in]

Narrator: Are you tired of writing with mistakes? Want to make a great impression on Gmail, Facebook, Twitter, LinkedIn, or any other app you use? Look no further. Introducing Grammarly, the ultimate writing companion.

[Engaging visuals showcase Grammarly’s app or extension in action on various platforms]

Narrator: Grammarly is your go-to app or browser extension that checks your grammar, spelling, plagiarism, and more in real-time. It’s like having a personal writing assistant everywhere you go.

[Visuals highlight Grammarly’s integration with Microsoft Word, WordPress, and Facebook]

Narrator: Whether you’re crafting an important document in Microsoft Word, writing a captivating blog post in WordPress, or even sharing your thoughts on Facebook, Grammarly has you covered.

[Visuals transition to a person using Grammarly on their mobile device]

Narrator: But it doesn’t stop there. Grammarly works seamlessly with your favorite messaging apps too, ensuring your text messages are mistake-free.

[Visuals showcase Grammarly’s user-friendly interface and key features]

Narrator: Catch typos, missing punctuation, or commonly confused words before they distract your reader. Get guidance to adjust the mood and attitude of your writing without changing your meaning. Grammarly even provides clarity suggestions to make your writing easy for your reader to understand.

[Visual transitions to a team collaborating on written content]

Narrator: And for teams, Grammarly offers shared guidelines to help you sound consistent. It encourages the language and tones unique to your brand, so you can create a cohesive voice across all your communications.

[Visuals showcase a customer story within the prospect’s industry]

Narrator: Don’t just take our word for it. Let’s hear from Jane, a content manager in the same industry as you, who faced similar writing challenges.

[Jane shares her story about struggling with mistakes and maintaining consistency]

Jane: Before Grammarly, I used to struggle with embarrassing typos and inconsistencies in my writing. It was frustrating and time-consuming. But since I started using Grammarly, my writing has improved dramatically. It catches those pesky errors and helps me maintain a consistent voice, ensuring my content is polished and professional.

[Visuals showcase Jane’s success and productivity using Grammarly]

Narrator: With Grammarly, Jane achieved her goals and elevated her writing. Now it’s your turn to experience the power of Grammarly.

[Visuals highlight the Grammarly logo and clear call-to-action]

Narrator: Say goodbye to writing mistakes and hello to mistake-free communication. Try Grammarly today and see the difference it can make in your writing.

[Background music reaches a crescendo]

Narrator: Grammarly—helping you write with confidence and clarity. Visit our website to get started now!

[Background music fades out]

LinkedIn Ad Copy

LinkedIn ads are part of the “Programmatic ABM” approach. 

LinkedIn allows you to target ads based on specific account attributes such as company name, industry, job title, or seniority. This level of precision enables you to focus your advertising efforts exclusively on the accounts you are actively pursuing, maximizing the impact of your messaging.

ChatGPT can generate a LinkedIn ad copy tailored to your specific needs and target audience.

Best Practices

• Define your objective.
• Keep it short.
• Mention your target audience. 
• Personalize the message.
• Create a catchy and concise headline. 
• Limit the use of uppercase/caps and emojis.
• Communicate the unique value and benefits of your product or service to your target audience.
• Add action verbs. For example: Download, Read, See, Build, Choose, Accept, Drive traffic etc.
• Incorporate a strong call-to-action (CTA).
• Ads that start with emojis almost always have a higher CTR.
• Limit the use of uppercase/caps and emojis.
• Use a professional tone and avoid slang.

Prompt

Write a LinkedIn ad copy for Zapier. 

“Zapier is a product that allows end users to integrate the web applications they use and automate workflows. It connects to more than 5,000 apps with free and paid plans. ”

• Write it in less than 50 words 
• The copy should be short and direct 
• The starting 150 characters must address the main benefit with a Yes question to pique the interest of the readers 
• The target account is a B2B project management software 
• The pain point of this B2B project management software is to simplify time-consuming operations 
• Call out the audience in the first sentence or the headline of your ad. 
• Use emojis sparingly and tastefully in your LinkedIn ads. 
• Start the ad with an emoji 
• Use the “Sign Up” CTA 
• Limit the use of uppercase/caps and emojis. Use a professional tone and avoid slang. 
• Use FOMO or create a sense of urgency. 
• The key focus of the copy is to offer SaaS at a discount of 5% on Black Friday.
• Create a headline at the end of the ad copy and keep headlines short (under about 70 characters) 
• Use action verbs

Example

You can further command ChatGPT to create a visual concept for the LinkedIn Ad copy.

Prompt

Describe a visual concept in 35 words that align with this LinkedIn ad copy.-  🎉 Struggling with time-consuming operations? Simplify your B2B project management with Zapier! Get 5% off on Black Friday. Sign Up now! ⏰ #AutomationSimplifiedHeadline: Streamline Your Workflow with Zapier’s B2B Automation Solution!

ChatGPT Output

For creating custom landing pages and referral-requesting email templates – Check out How to Optimize SaaS Landing Page Copy for Conversions Using ChatGPT?

Parting Thoughts

I humbly claim to reduce your stress by giving you detailed prompts and specific best practices. But when you make your first attempt with them, you may need to dedicate more time to adding your details and accomplishing the desired results.

These ABM strategies require intricate involvement and diligence, and with ChatGPT, sometimes repetitive and generic outcomes can be frustrating enough to make you want to quit. But the secret to success lies in retrying and regenerating.

Ongoing refinement is key to ensure alignment with account goals.

Analyze the points where your results are lacking, and incorporate those observations into your next command. 

Seeking a hassle-free way to enhance your SaaS marketing efforts? Look no further! Subscribe to our newsletter and receive a bi-monthly dose of curated news and insights to propel your business forward.

Case studies and testimonials bear significant results. There’s no better way to convince prospects than showing them how someone like them achieved the result they seek with your product.

But like anything that bears significant results, creating case studies is grunt work. From the time it takes to collate the information to the interviews and the effort required to write convincingly. 

But thanks to ChatGPT, it doesn’t have to be. It helps you automate some manual processes and create the first draft, which you can refine later.

Today, I’ll use ChatGPT to write a case study and product testimonials. I will share the prompts for gathering the necessary information and writing the copy. 

But before that, remember….

Every piece of copy is assembled. Case studies and testimonials are no different. Information from customers is simply arranged in a logical fashion.

So, we start by using ChatGPT to create the email to contact the customer and generate the questions we’ll use for the interview.

Gathering the Information For Writing the Case Study

Below, I’ll instruct ChatGPT to write the email to solicit the customer’s participation before it generates the interview questions.

Crafting Email To Contact Suitable Customers

The best place to get authentic data for case studies and testimonials is from your customers. 

You can decide the criteria for selecting a customer. 

But it’s good practice to pick a customer you recently worked with. That way, they’ll remember their situation before and after using your product, which makes for a convincing case study or testimonial.

Also, the customer you include in the case study should be similar to the potential customer you wish to attract. 

For example, if Leapsome wants to attract logistical companies, Uber — a technological company — won’t be a good candidate for the case study. But DHL — a logistical company — will suffice.

To save the time of your customers, it’s best you:

• Keep the email short. 100 words maximum.
• Use short sentences. At most, 10 words per sentence
• Write conversationally. Play on your prior relationship with the client
• Use an incentive to encourage action
• Personalize the email
• Answer their objections by informing them of the time limit and the benefits they’d get by participating in the case study. In addition, let them know they’ll review the case study before it’s published to ensure it doesn’t disclose their competitive advantage. 

Prompt

You’re the head of the marketing team of Leapsome, an employee engagement software. You just heard that DHL boosted employee engagement by 20 percent with the help of Leapsome. Write an engaging email to request if Jane (head of HR in DHL) would love to take part in a case study:Make it 70 wordsKeep each sentence under 10 wordsUse a conversational and friendly tonePersonalize it (DHL boosted employee engagement by 20 percent with the help of Leapsome).Write with short sentences End with a CTA that directs the client to book time for a 30-minute interviewReference that we just heard they were able to increase employee engagement by 20%.

Example:

Find more about crafting emails that generate ROI using ChatGPT

Generate Questions For Customer Interview

The customer interview provides the quotes, stories, and statistics you’d need for the case study.

But it takes a bit of practice to develop the best questions to ask customers so you can get as much information as possible.

Luckily, ChatGPT can ideate as many case study interview questions as you’d need.

Prompt

Generate a list of questions for a case study interview.

Example

Pro Tip!

Some of these questions generated by ChatGPT are unnecessary because they’re publicly available on the client’s website or social media platforms. For example, you can get a brief company overview from their website. So, number 1 is not necessary.

The answers to these questions will be used to write the case study. As I write each section below, I will reference the answers I got from the customer.

Read more about how to craft questions for video case studies

Writing the Case Study With ChatGPT

Now it’s time to get started on the case study. 

It’s important to make your customer the hero of your story. You could do that by highlighting their pains or struggles before using your solution and the success they achieved after they got your solution.

This way, your story will be more persuasive and attract other customers like them.

Source – 8 best practices to write compelling SaaS case studies!

This way, your story will be more persuasive and attract other customers like them.

That being said, every case study can be broken into five sections:

• Headline
• Customer profile
• Challenge
• Result
• Process

But before we start writing these sections, we must prompt ChatGPT to set it up for the entire process. This way, each section will logically connect to the next.

Find out 8 best practices for writing case studies to get more leads and customers.

Prompting ChatGPT To Begin the Process

Here’s the prompt to use:

Prompt

We’re about to write a case study about DHL, who used our product, Leapsome (an employee engagement software) to boost employee engagement by 20%. We will use this framework:HeadlineCustomer profileChallengeResultProcessConclusionAs I give you the prompts for each section, they should logically connect with each other.Understand?

Example

Headline

The headline is the first thing your customer sees. So, it must be catchy enough to convince them to click.

To do that, communicate the value your customer gained from your product.

For example, “How DHL increased customer engagement increased employee retention rate by 20% using Leapsome”.

Prompt

Write 5 catchy headlines for the case study.

Example:

You can pick elements from two or more headings to create a better one. Also, try to make the header more specific by adding statistics.

Customer profile

This gives a brief description of the customer. That includes who they are, what they do, and who they serve. 

Prompt

Give me a brief description of DHL.Keep it to less than 60 words.Make it sound informational

Pro tip!

ChatGPT doesn’t have access to any digital data beyond 2021. So, if the company was formed after 2021, you can use this prompt:

Write a brief description of company X[Paste a brief description of who they are here][Paste a brief description of what they do][Paste a brief description of who they serve]

Example

Challenge

This is an important part of the case study. You’re halfway there to persuading your target customer to purchase your product once they resonate with the challenges you’re presenting.

Remember that there will most likely have been more than one challenge for your customer. So, we’ll need more than one prompt — one for each challenge — to write this section.

For example, say one of the challenges that DHL faced was that “our HR team had to rely on manual processes to administer reviews and managers spent a lot of time supervising and organizing the reviews”. Here’s what the prompt looks like:

Prompt

Use this quote to write a section about the challenge the customer was facing:“Our HR team had to rely on manual processes to administer reviews and managers spent a lot of time supervising and organizing the reviews”Keep it to 100 wordsDon’t reference the quote.Make it conversationalDivide it into 2 paragraphs. And each one should have a maximum of 2 sentences

Note: The second instruction is vital. Otherwise, the response from ChatGPT will only consist of the quote you gave and a few words. 

Example

Remember to repeat the same prompt for each challenge the customer highlights in the interview.

Results

This will highlight the success they achieved with your product. You can get this from the interview you had with the customer. 

Try to be very specific to make your story more persuasive and believable.

For example, saying, “we increased employee engagement,” isn’t specific enough. How was it increased? Which metrics showed it had increased?

Now, compare it with:

“We increased employee engagement by 40%. We registered fewer absentees, and currently, 50% of our employees stay beyond 1 year”.

Easier to believe, right? 

That’s because it’s specific. 

It contains the percentage — 40 percent. And it mentions what proves an increase in employee engagement — fewer absentees and an increased employee retention rate.

Now to create the prompt:

One of the results the client mentioned in the interview was “Our employee engagement increased by 40%, and 80% of our employees now stay beyond 2 years.”

Here’s what the prompt will look like:

Prompt

Use this quote to write a section about the result the customer achieved:“Our employee engagement increased by 40%, and 80% of our employees now stay beyond 2 years”Keep it to 100 wordsDon’t reference the quote.Make it conversationalDivide it into 2 paragraphs. And each one should have a maximum of 2 sentences

Example

Tip!

Also, repeat the same process for each result you get from the customer during the interview.

Process

This is where you share how the customer achieved the result. Which features did they use? How was this process different from the previous one they were using?

For example, if DHL says, “we set up 360-degree review cycles that occur automatically after every 3 months”, here’s what the review will look like:

Prompt

Use this quote to write a section about the process the customer used to achieve the result:“We set up 360-degree review cycles that occur automatically after every 3 months.”Keep it to 100 wordsMake reference to the feature tied to the result tied to the resultDon’t reference the quoteMake it conversationalDivide it into 2 paragraphs. And each one should have a maximum of 2 sentences

Example 

After writing your case study, you have to make it discoverable to the general public. And one way to do that is to distribute it on social media platforms.

Read more on repurposing blogs for LinkedIn and Twitter posts using ChatGPT.

Writing A Testimonial with ChatGPT

A testimonial is far shorter than a case study. But it’s harder to write.

Why?

Because you’re constricted to just a few words. And that’s difficult.

It reminds me of a quote by Mark Twain:

“I didn’t have time to write a short letter, so I wrote a longer one instead.”

Fortunately, with ChatGPT, you can gather the necessary information, create a prompt, and specify the number of words you want it to be. And in a few seconds, you’d get a testimonial written.

But what is the necessary information?

• The situation of the customer before the product
• The reason they liked the product
• How the customer’s situation improve after the product

The three elements above will be used to create the ChatGPT prompt for writing the testimonial below.

Prompt

The prompt will follow this format:

Write a testimonial using this information:

• [Paste the situation the customer was facing before using your product]
• [Paste what they like about the product]
• [Paste how the product improved their situation]

Keep it at 100 words. And make it conversational.

For example, here’s the prompt I’m using to draft the testimonial from DHL:

Write a testimonial using this information:– DHL was facing a lack of automation and poor efficiency in their performance review processes– They appreciated the ability to set up quarterly performance reviews tailored to individual skills, levels, and competencies.– Managers can easily track progress, provide timely feedback, and align performance expectations with individual goals. Obey these instructions strictly:– Don’t mention the information I gave verbatim.– divide it into paragraphs, with a maximum of 2 sentences.– Keep each sentence short, with a maximum of 10 words for each sentence

Example

Remember That AI is Just An Assistant, Not a Writer

AI is still in its developmental stages. It sometimes hallucinates — gives false information. Also, it has a limited understanding of your product. 

So, it’s not advisable to accept every piece of information it gives you.

Here are some best practices you should obey when using AI to write case studies and testimonials:

Quality Inputs Birth Quality Outputs

Your prompts should be concise and clear. Also, try to provide context. You can give an example of what you want.

Don’t Accept Every Information

ChatGPT sometimes gives false information. For example, here’s a response received by a user. The false information is in red:

Source: Medium.com

That’s so many reds, right?

Well, it happens because it’s trained using data available on the internet. And you’d agree that the internet is populated with false information.

So, crosscheck every piece of information you get before using it. Remember this, especially if you’re writing in a sensitive niche like health or finance.

Take Time to Refine the Outputs

ChatGPT only has access to what’s available online and the information you give it. 

So…

It doesn’t have the statistics to make the case study or testimonial sound authentic. It lacks an understanding of your product positioning to use a favorable tone. And it doesn’t know your core ICP (ideal customer profile) as you do.

Therefore, after you’ve gotten a result from ChatGPT, take the time to:

• Spruce it up with customer quotes and data points gotten from the interview
• Add relevant images after copying into your CMS or text editor
• Review the content for accuracy
• Add intermittent CTAs at logical locations

Parting Thoughts

You’ll agree with me that AI is here to stay. And just like any technology, those who master writing with it now will win in the future.

So, use these prompts to create persuasive case studies and testimonials. But always remember to review it before publishing.

And if you need insights like this in your inbox once every 15 days, subscribe to our newsletter below.

Want a landing page that converts like crazy? Hiring a copywriting pro can be pricey. 

I used to charge $350 when starting four years ago, but today it would be $1,000. Some highly proficient and established copywriters charge $5,000 for a single landing page.

Pretty steep, huh?

Next, being on a budget, you may try writing it yourself, but without the right skills and knowledge, your efforts might fall flat.

And hiring an inexperienced freelancer won’t cut it either.

With all the buzz around, it is obvious to feel tempted to explore ChatGPT for creating a compelling copy.

And why not leverage the powerful ChatGPT prompts showcased in this article to craft a compelling landing page copy?

I have prepared the prompts by studying the best practices and drawing from my experience creating high-performing landing pages for numerous clients.

ChatGPT Prompts + Tips for Killer Landing Page Copy

Imagine this: A visitor lands on your website, intrigued but hesitant to take the leap and become a lead or customer. That’s where a landing page shines.

A landing page is a focused web page with one goal: to prompt visitors to take action, whether signing up for a SaaS tool or a campaign, downloading a template, guide, or ebook, making a purchase, or subscribing to a newsletter, etc. The landing page engages and persuades by providing all the necessary information for a confident decision.

Consider it a first date: You aim to impress and persuade them to take the next step. The remarkable landing page boasts clear calls to action, relevant info, and an irresistible offer. These elements combine to drive conversions and transform curious visitors into loyal customers.

Irrespective of the purpose of the landing page, some sections would be common, and some would differ. So to present you with killer ChatGPT prompts, we have taken a section-by-section approach. Moreover, to demonstrate the prompts, we have picked a SaaS tool called MailChimp for easier understanding.

Also read: How to Write a Kickass Copy for SaaS Website Home Page?

Hero Section

A Headline, Sub-Headline, and Call to Action

Best Practices 

1. Headline: Your headline should be concise and clear, communicating the value the person would get by taking action on your landing page. It should be attention-grabbing and make the reader want to learn more. Make sure to:

• Clearly state your value proposition in a header. 
• The title should say- “Who is this for” and “What should visitors get” and promise a transformation.

2. Subheadline: The subheadline must provide additional context or information to support your headline. It should be succinct and highlight a secondary benefit of taking the desired action on your landing page.

3. CTA: Your call-to-action (CTA) should be prominent and encourage the user to take action. 

• Use action-oriented language and specify what the user will receive or accomplish by clicking the button. 

• Your CTAs should be easy to spot and use.
• You may also include multiple CTAs like MesiterNote,  leaving no room for visitors to miss the button. 
• Use language that creates a sense of urgency and communicates the benefits of taking action.

Prompt

Write a compelling Hero Section including only Headline, Sub Headline, and CTA for MailChimp Landing Page Copy. 

**PASTE THE VALUE PROPOSITION IN A SHORT PARAGRAPH**

• Clearly state the value proposition in a headline. 
• The title must say- “Who is this for” and “What should visitors get”, promise transformation and show them the way.
• Make the headline strong, and clear.
• Use Powerful adjectives and emotion-provoking words.
• The subheadline should provide additional context or information to support your headline. 
• The subheading should be succinct and highlight a secondary benefit of your product.
• Write two CTAs in a specific language to view plans and sign up for the free trial
• The CTA should use action-oriented language. 
• Use language that creates a sense of urgency and communicates the benefits of taking action. 
• Use the words the customers use, not the words the marketing department uses. 

Example

Pain Points

It’s important to note that pain point resonance may not be the primary focus in scenarios where you are targeting a specific action, such as downloading a template guide or ebook or subscribing to a newsletter. 

That is because the focus may be to drive the reader with value rather than pain point resonance.

Nevertheless, when striving to boost sign-ups or generate sales for a SaaS tool, it becomes vital to integrate pain points into the messaging. This approach helps establish an emotional connection with potential customers and demonstrates how the SaaS product addresses their specific challenges.

Best Practices 

When writing pain point descriptions for your SaaS landing page, begin by acknowledging the challenges and emotions of your target audience.

• Use powerful adjectives to describe the pain points, such as frustrating, overwhelming, time-consuming, and exhausting. 
• Use language your customers will understand, not fancy marketing jargon. 

Prompt

Write compelling Pain Points sections for MailChimp Landing Page Copy. 

“PASTE PAIN POINTS IN CRISP HEADINGS”

• Write pain points in a tabular view
• Write a crisp headline for each, and one sentence explanation strictly up to 15 words. 
• The explanation should be the expansion of the heading, not how the product/service solves the pain point. 
• Use powerful adjectives to describe the pain points, such as frustrating, overwhelming, time-consuming, and exhausting.     

Example

Product or Offering Description

The product description on a SaaS landing page highlights why this SaaS solution perfectly matches your needs. It provides an overview to potential customers and entices them to learn more about the product. 

For a campaign landing page, this section shall be about what to expect as a campaign participant.

While the structure and length of this section may vary depending on the specific goals of the landing page, having one is essential.

Best Practices 

• Use clear and concise language to convey the value proposition
• Include an overview
• Use persuasive and compelling language
• Use bullet points, short paragraphs, or subheadings format

Prompt

Write a compelling Product Description for MailChimp Landing Page Copy. 

“PASTE A BRIEF ABOUT THE PRODUCTS”

• Write a catchy heading that states the value proposition and entices readers to read the description later
• Use clear and concise language to convey the value proposition
• Use persuasive and compelling language
• Write a description in a short paragraph with a word limit of 50 words as an extension of the subheading 

Example

Benefits

The desire to minimize pain and maximize pleasure drives human buying decisions. Hence, the most common mistake a copywriter must avoid is to focus on features instead of benefits. As:

• Features: Features refer to specific characteristics or attributes of a product or service.
• Benefits: Benefits, on the other hand, describe the advantages, outcomes, or results the customers gain from using a product or service.

Hence, the benefits section must show how the user would benefit from your product/service or offering on the landing page.

Best Practices

• Use power words for headers
• Tell the benefit in the header
• Tell which features lead to the benefits in the subheader
• Use simple and relatable language for subheaders, i.e., the short description which follows the headers
• Avoid technical jargon or buzzwords that may confuse or intimidate them 
• Use short paragraphs for better readability 

Prompt

Write a compelling benefits section for MailChimp Landing Page Copy. 

“PASTE PRODUCT BENEFITS WITH HEADINGS AND SUBHEADINGS”

• Make headers catchy and emotionally evocative to state benefits in 2-3 words
• User power words in headers to showcase benefits
• Write in an active voice
• Use simple and easy-to-understand language 
• Avoid technical jargon or buzzwords
• Write the subheader to tell how a particular feature leads to the benefit
• Keep the subheader under 35 words. 
• Present headers and subheaders in a tabular format, with one column for the header and another for the subheader

Example

Elevate your SaaS copywriting game with these additional tips.

Social Proof

The social proof section is not something you can generate with ChatGPT. However, ChatGPT can assist you in writing testimonial request emails for your highly engaged SaaS users or drafting a testimonial to minimize the friction for the client. 

Here are some best practices for preparing a compelling email template to request  social proof:

• Personalize the message
• Keep it concise
• Ask for specific examples of how the product or service has helped the client.
• Offer a reward to encourage clients to take action.
• Use a friendly and conversational tone
• Provide clear instructions on “how to provide” social proof, whether it’s through a testimonial, review, case study, or other format. 

Prompt

Write an engaging and compelling template to request social proof from your clients for MailChimp landing page copy that converts:    

• Write an email in 100 words 
• Address the client by name 
• Keep the message brief and to the point. 
• Use short and clear sentences
• Ask for specific examples of how the product or service has helped the client
• Add an incentive of a 5% discount on their Premium Plan for providing social proof
• Write in a friendly and conversational tone                                                                                                                                              
• Use relevant emojis  
• Ask for social proof in a short video format via Loom for easy sharing. 
• Add a CTA that motivates the reader to provide social proof       

Example

FAQ Section for Overcoming Objections

Often, prospects may have objections or hesitations about your SaaS product. The FAQ section provides an opportunity to address these objections head-on and provide persuasive answers to alleviate doubts. 

One way to improve your chances of converting prospects into customers is by proactively addressing any objections they may have beforehand.

Best Practices 

• Address common objections, that potential customers may have, such as price, complexity, or implementation time.

• Include relevant keywords and phrases to optimize the FAQ section for SEO.
• Provide detailed and informative answers to address objections thoroughly.
• Use a conversational tone to make the FAQ section more engaging and approachable.
• Ensure consistency in tone and style with the overall branding of your SaaS product.

Prompt

Write FAQ Section for Overcoming Objections to include for MailChimp landing page. 

**PASTE THE OBJECTIONS AND ANSWERS INFORMATION**

• Provide informative answers in 35 words.
• Provide answers in clear and concise language
• Use conversational tone

Example

CTA Section

This CTA section comes at the end of the landing page to reinforce the value proposition and inspire the visitor to take action. 

Best Practices 

• State the unprecedented in the headline
• The subheadline must be action-oriented 
• The CTA should be direct and concise

Prompt

Write an engaging CTA section for the MailChimp landing page. 

• Write an impressive headline similar to try before you buy.  
• Write a sub-headline in 8 words urging visitors to try MailChimp to get more opens, clicks, and sales. 
• Write a direct CTA to start a free trial.

Example

Bonus Read

Uncover the SaaS website structure secrets to turn it into a 24×7 star salesperson.

Parting Thoughts

As you utilize ChatGPT to enhance your SaaS landing page copy, it is crucial to remember that the output directly reflects the prompts you provide. Hence, it’s best to be ultra-specific with the prompts.

For enhanced copy that captivates readers, it’s best to take the time to review every little detail of the output generated by ChatGPT. Let’s face it, adding a human touch to your ChatGPT results is still a must. Perfect AI-generated copy without any edits is hard to come by, but don’t fret! The whole point of using ChatGPT to optimize your landing page copy is to make things easier. 

And with the prompts we have shared in this article, the journey becomes a breeze.

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Ever wished your email marketing campaigns led to more conversions for your SaaS product?

Well, ChatGPT can be extremely helpful.

I know, I know, you tried ChatGPT but didn’t get satisfactory results.

The key to high-quality results lies in training ChatGPT and writing precise, detailed prompts.

To curate killer ChatGPT prompts, I used email teardowns of successful SaaS companies from EmailMastery and brought my experience of writing emails for SaaS clients.

In this post, I will share how you can create emails that help you achieve business goals like:

1. Acquiring customers through referral emails
2. Retaining users by sharing the following in newsletters
   1. Sending them updates on new features of your SaaS products
   2. Educating them to make the most of your SaaS product
   3. Customer success stories
3. Engage better with users by creating feedback request emails
4. Converting free users into paid users

Leveraging ChatGPT for Effective SaaS Email Marketing Campaigns

To prepare sample emails and show how you can integrate SaaS email marketing campaigns, I chose Empuls, an employee management platform, as the use case company.

You can also get some insights from the key takeaways from Grammarly’s email marketing.

Acquiring Customers Through Referral Emails

Referral emails help you increase your customer base as it’s easier for people to use brands that others on their network use. Prospects are 4x more likely to buy when referred by a friend.

When writing the prompt for a referral email in your SaaS email marketing campaign, including certain crucial information will ensure you get the best results. These details include the following:

• A clear description of the SaaS product/service you are referring to
• A brief explanation of why you find the product/service useful or valuable
• A call-to-action encouraging the recipient to sign up for the product/service or take some other desired action (e.g., sharing the referral with others)

For customer acquisition through referrals, you would need two types of emails:

• Email requesting the referral from your happy SaaS users
• Email draft that your SaaS user can minimally modify (only if required) and share with the professionals in their circle
  • Sending a draft shall minimize the friction that SaaS user might have in referring your SaaS to someone

Sample Prompt for SaaS Referral Request Email

You are in the marketing team of a SaaS company that offers an employee engagement tool called Empuls. You wish to run a referral campaign to generate leads for Empuls. Can you prepare a killer referral request email that you shall send to delighted users of Empuls:

• Write in a conversational tone
• Keep the email under 100 words
• Write super short sentences of less than 10 words
• Add CTA – to refer Empuls to a friend for 100 free reward points
• The referrer and referred both get 100 free reward points
• Tell the user to share the referral code embedded URL for accumulating the reward points
• Tell the user that you have attached a referral email draft to make the referrals easy

Awesome ChatGPT Output for Referral Request Email

Sample Prompt for SaaS Referral Email

Can you prepare a killer referral email for the SaaS product called Emplus:

• The SaaS user is delighted and shares how he benefited from the tool
  • Better employee engagement and retention
• The SaaS user shares a couple of features he loves
  • Anonymous feedback surveys
  • Peer recognition
  • Exhaustive reward catalog and easy reward redemption
• Write in a conversational tone
• Keep the email under 100 words
• Write super short sentences of less than 10 words
• Add CTA – to signup for Emplus using the sender’s referral code embedded URL
• Add a one-liner about a joining bonus of 100 redeemable reward points

Awesome ChatGPT Output for SaaS Referral Email

By providing clear information about your product or service, you can improve ChatGPT’s output and craft referral emails encouraging customers to share your offering with their networks. With the assistance of ChatGPT, you can be confident that your referral emails will be well-written, engaging, and effective in acquiring new customers.

Rohan provides tips on how you can write value-packed emails for your prospects.

Retaining Users by Sharing Value in Newsletters

Newsletters can be an integral part of your email marketing campaign, but it would be wise to send a manageable amount to your customers. Metrics like open rate, click-through rate, and click-to-open rate decline after 8 newsletters per week.

Whether you prefer to send one value-packed weekly newsletter or spread information like discounts or new features across the week, you can use ChatGPT to write emails that best suit your customer segmentation.

New Feature Announcements

Introducing new features via email and highlighting how they can help your customers achieve their goals can help you drive user engagement, leading to increased adoption. With ChatGPT, you can generate well-crafted emails that effectively communicate the benefits of your new features, motivating users to check them out.

Sample Prompt for Email Introducing Exciting New Features

Can you prepare a killer email that highlights a new feature for the SaaS product called Emplus:

• The name of the feature is Save & Delight
• The feature enables businesses to:
  • Offer exclusive employee discounts and engage all demographics of their workforce, from Gen X to Gen Z.
  • Helping them save on everything from planned purchases to unexpected expenses.
  • By maximizing their savings and extending their income, businesses’ employees feel valued and motivated, increasing productivity and better overall morale.
• Write in a conversational tone
• Keep the email under 100 words
• Write super short sentences of less than 10 words
• Add CTA – to check out the new feature with an embedded URL
• Add a one-liner benefit about using Empuls

Impressive ChatGPT Output for Email Introducing Exciting New Features

To enhance the quality of ChatGPT’s results, it is important to edit the content. This newsletter has been improved by incorporating a clear call-to-action, urging customers to explore the featured element. Customizing the prompt to align with your business’s preferred tone, whether business-casual or formal, ensures a tailored outcome that upholds a consistent brand voice.

Educate Customers on the Uses of the SaaS Tool

By leveraging ChatGPT, you can generate informative and engaging emails that educate your customers on your SaaS tool’s various uses and functionalities. These emails become valuable resources that provide helpful tips to ensure customers get the most out of your product.

With specific information about how customers can use your product to solve their problems, you can empower them to fully explore and use your SaaS tool’s features, ultimately driving satisfaction and success.

Sample Prompt for SaaS Email for Educating Customers on Maximizing the Value of Your SaaS Product 

Please write an impressive email that educates customers on how to use Empuls to solve their problem:

• The SaaS user is experiencing employee disengagement and the inability to gauge employee sentiment
• Highlight the Employee Survey tool and its benefits, including:
  • Considering the purpose of the survey(for example: to find out what employees think about the work culture)
  • Asking the right unbiased questions to get the best insights
  • Using the survey templates we provide for convenience.
• Write in a conversational tone
• Keep the email under 150 words
• Write super short sentences of less than 10 words
• Add a relevant CTA

Impressive ChatGPT Output for SaaS Email for Educating Customers on Maximizing the Value of Your SaaS Product

You can use this prompt to develop a SaaS email marketing campaign to educate your customers about how your product’s features benefit them by solving their problems and how they can implement them.

To get better results, add screenshots illustrating how to use the feature or a link to a blog post that goes into more detail about using the feature.

Customer Success Stories

While you can use ChatGPT to generate emails as I’ve done in the previous examples, I don’t recommend using it to generate customer success stories for the following reasons:

• Lack of authenticity, that is, ChatGPT may not be able to capture your customer’s authentic voice accurately
• ChatGPT has a limited understanding of the context around your customers’ specific experiences, leading to it generating generic or irrelevant content
• Compliance issues involving the explicit consent to use customer data or data privacy laws

Rather than generating generic stories, you can ask ChatGPT to create a template that best emphasizes the social proof for your customer success stories.

Example Prompt for SaaS Email Showing Customer Success Story Template 

Write the template for a mail that best emphasizes the social proof for a customer success story for Empuls.io

• Write in a conversational, authentic and inspirational tone
• Keep the email under 100 words
• Write short, clear sentences
• Add a CTA that motivates the reader to sign up for a free demo

Impressive ChatGPT Output for SaaS Email Showing Customer Success Story Template

Thinking about how to write an email that increases your open rates? Moe posts a quick hack about that:

Engage Better With Users by Creating Feedback Request Emails

Customer feedback can help you build brand loyalty by showing you value your users’ opinions and spot areas where you can improve your product.

Example Prompt for Feedback Request Email

Write a remarkable feedback request email for Empuls’ users

• Write in a conversational tone
• Keep the email under 100 words
• Use short, clear sentences
• Add an incentive that users who provide feedback will receive early access to the tool
• Add a CTA that motivates the reader to provide feedback

Remarkable ChatGPT Output for Feedback Request Email

Converting Free Users Into Paid Users

Crucial elements of emails that can help you turn free users into paid customers include the following:

• Highlights showing the benefits of your paid service, emphasizing the added value that your paid service offers compared to the free version
• Testimonials or case studies from satisfied paid customers to show the benefits of upgrading
• A free trial or discount offer
• A call to action that drives a sense of urgency, like a limited-time offer

Also read – 10 KeyTakeaways from Grammarly’s Email Campaign to Turn Free Users into Paid Users

Example Prompt for SaaS Email To Convert Free Users Into Paid Users

Prepare a killer email that motivates or inspires Empuls’ free users to convert to paid users

• Highlight the benefits of its paid service
• Write in a conversational tone
• Keep the email under 100 words
• Use short, clear sentences
• Add an incentive as a free trial
• Add a CTA for upgrading to the paid plan

Awesome ChatGPT Output for SaaS Email To Convert Free Users Into Paid Users

Using ChatGPT to improve the effectiveness of your SaaS email marketing campaigns provides impressive results.

Here are some results that Abhishek Shah, Founder of Testlify, has seen with ChatGPT compared to previous email campaigns without the tool:

• 25% increase in email open rates
• 10% increase in conversions rates
• 15% increase in click-through rates

Challenges and Limitations of Using ChatGPT in SaaS Email Marketing Campaigns

Constraints I experienced while using ChatGPT to craft emails for a SaaS email marketing campaign included generic content, limited personalization, and language hurdles.

Generic Content

The most prominent one is that ChatGPT generates non-specific content, showing its limited contextual understanding and dependence on training data. The subject texts can get repetitive and uncreative too. You can overcome this limitation by being specific with your prompts.

With an in-depth understanding of your product or service, your target audience’s pain points and how you can solve their problems, you can better tailor ChatGPT’s results to your preferences. You can use your brand’s guidelines to improve the tone and voice to match yours.

Limited Personalization

Without specification, most ChatGPT emails include mundane business phrases like “I hope this email finds you well” or “I hope you are enjoying this lovely day.” Proper salutations, business jargon, or sign-offs require specification and some editing.

You can specify your prompts for ChatGPT to avoid adding specific phrases or include those that align with your brand voice or tone.

Language Hurdles

While the “use natural-sounding language” instruction in a prompt can help results to look more conversational and less AI-written, I still recognized AI content at a glance. Your customers can also notice this, negatively impacting their view of your business.

You can quickly solve this by editing the text to include emotional cues, individual preferences or previous conversations for better context. Enter your audience’s perspective to see how they’d read the email, and edit points that seem monotonic or don’t convey your message correctly.

Key Takeaways

An interesting way to look at ChatGPT’s answers is to see them as templates. You can tweak or edit these templates to fit your brand voice better and improve your results. Using ChatGPT to get inspiration, not the final solution, can help you write killer emails to enhance your SaaS email marketing campaigns.

Besides experimenting with the tool in your email marketing campaigns to maximize their ROI, you can use ChatGPT to repurpose blogs for LinkedIn and Twitter posts.

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Do you ever wish you had a more efficient and effective way to create top-of-funnel content that resonates with your audience? Many challenges exist, from identifying the right keywords and compelling titles to articulating thoughts that resonate with the readers.

In fact, only 30% of marketers succeed at curating engaging content that resonates with their brand’s values and audience. Crafting top-of-funnel content is essential for businesses seeking to create a lasting impression on potential prospects and increase search engine ranking. And that’s where ChatGPT for content creation comes in handy. 

ChatGPT’s powerful AI algorithms make creating compelling content in seconds easy for content creators by providing SEO optimization and language structure assistance. In this post, we’ll walk you through how to use ChatGPT for content creation and cover all the essential information you need to get started.

ChatGPT for Creating Highly Engaging Top-of-Funnel Content

In this section, we’ll go over employing ChatGPT for writing blogs. Let’s start by preparing a content blueprint of a blog piece for an employee engagement SaaS, particularly for the field workforce. We will then proceed to generate the complete content with the assistance of ChatGPT. 

Along the way, I’ll also cover important SEO essentials to ensure your blog ranks high on search engines.

Sign up for ChatGPT here before we begin.

Step 1: Creating a Blueprint

A detailed blueprint is necessary to curate engaging top-of-funnel content that satisfies search intent and addresses a problem statement. It serves as a roadmap that guides the entire content creation process, from ideation to publication. Content writers can leverage blueprints to streamline their content curation process, aiding with idea generation and structure and drastically boosting efficiency.

Let’s create one using ChatGPT. 

Keyword Research

You’re not alone if you’re struggling to attract qualified traffic that can be converted into leads, even after optimizing your blog. Ranking for high-volume keywords with high keyword difficulty can be challenging, especially when you’re up against leading industry companies and lack a strong backlink profile. But there’s a solution that can help you gain traction and drive conversions: niche down your focus.

While targeting high-volume keywords may seem like the best approach, it’s important to remember that a high search volume doesn’t necessarily equate to a high conversion rate. By limiting your scope to a particular niche, even if the keyword volume is lower, you can create highly targeted content that addresses the specific needs of your ideal audience.

Generally, integrating a blend of short-tail and long-tail keywords work great for optimizing your content. If you’re wondering which keywords to prioritize, this post might help! 

Here’s a prompt to help you leverage ChatGPT for content creation and SEO:

“Hi ChatGPT, 

Can you suggest 5 long tail keywords to prepare top-of-the-funnel content for an employee engagement SaaS tool?

1. The SaaS tool caters to small businesses like AC servicing companies, plumbing companies, IT services companies, etc., that need to manage an on-field workforce.
2. The pain points of the target reader are inefficiencies in managing work hours, managing schedules and client appointments, etc.
3. The keywords should have a high search volume and be easier to rank.

Thank you!”

ChatGPT Suggestions on 5 Long Tail Keywords:

Verification of Search Volume and Keyword Difficulty

I could not get a search volume indication either from SemRush or Moz. Hence I could not verify that. However, looking at the keyword difficulty, I feel these are good to start with.

Long Tail Keyword	Search Volume	Keyword Difficulty
Efficient scheduling software for small businesses	NA	38
Streamlining work hours for on-field workforce	NA	24
Maximizing productivity for service-based small businesses	NA	46
Managing appointments and client scheduling with ease	NA	48
Optimizing field workforce management for small businesses	NA	34

Generating Catchy Titles

Crafting compelling titles is an art form. Here are some techniques that can help you master it:

• Use numbers: Titles with numbers tend to perform well because they are specific and promise a certain amount of information or tips. For example, “7 ways ChatGPT can transform your top-of-funnel content creation.”
• Make it relatable: Use language that your target audience will understand and relate to. For example, “How ChatGPT can help content creators save time and improve their top-of-funnel content.”
• Keep it concise: A shorter title is easier to read and remember. Keep your title to 10 words or less.
• Use strong verbs: Action-oriented and powerful verbs can make your title more compelling. For example, “ChatGPT for content creation: 10 seconds to better top-of-funnel content.”
• Ask a question: A question in the title can pique the reader’s curiosity and encourage them to click through to read more. For example, “ChatGPT for content creation: Is it the game-changer you’ve been looking for?”
• Use humor: Humorous titles can stand out and be memorable. Just make sure the humor is appropriate and relevant to your content. For example, “Laugh your way to better content: Using ChatGPT for the top-of-funnel content creation.”

Let’s discover how to generate clickable titles with ChatGPT while implementing these practices: 

“Hi ChatGPT, 

Can you suggest three catchy titles for a top-of-the-funnel blog on the topic- “Optimising Field WorkForce Management for Small Business” that:

1. Use numbers
2. Use power words
3. Triggers Emotionally
4. are less than 10 words

Thanks.”

ChatGPT’s Suggestions for Catchy Titles

Crafting An Outline

Let me tell you about a common mistake I’ve noticed when using ChatGPT for content creation: not using accurate prompts. This can lead to generic outlines and subpar content. 

I put ChatGPT to the test and requested a detailed outline in the following manner:

“Hi ChatGPT, 

Can you generate an outline for a top-of-the-funnel 2000 words long blog on the topic- ‘7 Game-Changing Strategies for Efficient Field Workforce Management’ that:

• Follows AIDA framework
• Has the potential to outrank the top Google results
• Serves as the basis for writing well-researched, engaging, and actionable content
• That shows one of seven game-changing strategies using a SaaS tool called ‘Assembled’ for field workforce management.
• That has a CTA to request the demo for the SaaS tool ‘Assembled.’

This is what it came up with:

Notice how being more specific and clear with your ChatGPT prompts can benefit you? 

Here is the bare-bone structure of the article:

Thus you can leverage ChatGPT for content writing more efficiently and derive high-quality content by providing clear instructions.

Step 2: ChatGPT for Writing Blogs

Creating a compelling introduction

Several content writers struggle to craft a compelling introduction that addresses the reader’s problem statement while satisfying the search intent simultaneously. One of the reasons for this is lacking a clear idea of the reader’s problem, leading to a general introduction that doesn’t resonate with the audience.

The core idea of a remarkable introduction that piques a reader’s curiosity is:

• The introduction should be unconventional and different from how 90% of content writers would approach it.
• It should incorporate eye-opening statistics about the problem you are trying to solve to establish pain-point resonance.
• A compelling introduction should also incorporate a handful of actionable ways to tackle the pain point.
• Lastly, the introduction should have a bold promise of how your blog post will assist the reader with addressing and resolving the problem statement.

Check out this LinkedIn post for 3 bonus tips to prepare compelling intros.

Here’s how to use ChatGPT to create a compelling intro for the blog post:

“Hi ChatGPT, 

Help me write an unconventional introduction for the topic – ‘7 Game-Changing Strategies for Efficient Field Workforce Management.’ 

Also, bring in some statistics about major reasons for employee attrition. 

Add some research report insights for the most important things for employee engagement. 

Also, give some actionable insight into what kind of non-negotiable features should be in the free options.

Thanks”

It’s important to note that ChatGPT mostly cooks up facts, and their sources aren’t authentic at all.  

For instance, let’s ask ChatGPT for the source of the statistics/facts mentioned above:

“Could you share the sources for the statistics/facts you mentioned with their respective URLs?”

On cross-checking, I found that the source links shared by ChatGPT were invalid. 

Therefore, I prefer covering the statistics and facts manually rather than depending on ChatGPT for the same, and I recommend fellow content writers do the same. But it’s good to get the intro structure generated using ChatGPT.

Using ChatGPT for Content Writing 

To ask ChatGPT to generate the entire blog following the blueprint you have created, you can provide the outline as a prompt to the model. Let’s explore this in a step-by-step manner:

1. Start by requesting ChatGPT to write a blog as per the outline it generated.
2. Include specific details in your prompt to guide ChatGPT in creating your desired content. 
3. Mention the word range, tonality, and style you want.
4. Mention how you want to tie in your product or service in the blog.

For instance, if I want to use ChatGPT for content creation of a blog serving as the basis to write well-researched, engaging, and actionable content for an employee engagement SaaS tool, here’s the prompt I’ll use:

“Hi ChatGPT, 

Using the above outline, I want you to write a blog of 2000 words incorporating top-of-funnel content on the topic: ‘7 Game-Changing Strategies for Efficient Field Workforce Management’ that: 

• Follows AIDA Framework
• Has an unconventional introduction with eye-opening stats/facts regarding major reasons for employee attrition and an actionable insight on what non-negotiable features should be in the free options.
• Each strategy is covered in-depth using actionable content.
• Originality nuggets are included throughout the blog to ensure uniqueness.

I want the content to be in UK English and follow a professional and informal tone and language style. Also, integrate the following keywords naturally throughout the blog: (insert keywords). 

Thank you!”

Here’s the complete blog written by ChatGPT:

3. Crafting Compelling CTAs with ChatGPT

You may have written the perfect blog post, but it’s like leaving the deal on the table if you don’t have a clear call-to-action (CTA) or a brand message at the end. You might have provided your readers with valuable information. Still, you need to direct them toward the next step to ensure you’re taking advantage of an opportunity to turn them into leads or customers.

Consider this scenario: you’ve just finished reading a blog post on a product that interested you. You found it informative and engaging, and you’re considering buying the product. But then, you reach the end of the post, and there’s no clear direction or CTA. 

You’re left wondering what to do next. Do you leave the website and search for the product elsewhere or contact the business for more information? The lack of a clear CTA can leave readers feeling lost and confused, resulting in missed business opportunities.

Here are some best practices and tips to help you create effective CTAs:

• Be specific: The CTA should be clear and specific about what the reader is expected to do. Instead of vague phrases like “click here” or “learn more,” use action-oriented verbs that convey the benefit, such as “download your free e-book,” “start your trial now,” or “get instant access.”
• Use urgency: Create a sense of urgency or scarcity to motivate the reader to act now rather than later. You can do this by using words like “limited time offer,” “act fast,” or “don’t miss out.” However, be genuine and avoid false or exaggerated claims.
• Offer value: The CTA should offer something of value to the reader, such as a free resource, a discount, a bonus, or a personalized experience. Ensure the value proposition is relevant to the reader’s needs and interests.
• Be visually appealing: The CTA should stand out visually and be easy to find on the page. Use contrasting colors, bold fonts, or visual cues such as arrows or buttons to draw attention to the CTA without overwhelming the readers.
• Test and optimize: The effectiveness of a CTA depends on many factors, such as the wording, the placement, the design, and the audience. Therefore, it’s essential to test different variations of the CTA and analyze the results to optimize for the best performance. You can use A/B testing or analytics tools to track clicks, conversions, and other metrics.

Let’s leverage ChatGPT to generate a few CTAs for our blog based on these practices:

“Hi ChatGPT, 

Could you suggest five CTAs to include in my blog: 7 Game-Changing Strategies for Efficient Field Workforce Management? 

The CTAs should request the demo for the SaaS tool called Assembled and:

• Use urgency
• Offer value
• Be specific

Thank you”

Step 3: Proofreading Your Draft

It’s quite common for content writers to sometimes overlook the importance of proofreading in haste to hit the publish button. When deep into the creative process, it’s natural to forget about the smaller details, but Dr. Seuss wisely said, “The writer who breeds more words than he needs is making a chore for the reader who reads.” 

Grammatical errors, typos, and sentence fragments can detract from the overall quality of our content, making it more difficult for our audience to engage with our message. Here are a few tips to keep in mind while proofreading a blog:

• Take a break: After completing an article, take a break before proofreading it. This break allows you to get a fresh perspective on your work and approach it with a more critical eye.
• Use a checklist: Create a checklist of common errors and mistakes that you tend to make, and use it to guide your proofreading process. This checklist can include grammar, punctuation, spelling, and formatting.
• Read aloud: Read the article aloud to identify awkward phrasing and errors that may not be apparent when reading silently. This technique helps you hear how your writing sounds and makes it easier to spot mistakes.
• Use spell check: Use the spell check feature in your word processing software to identify any spelling errors you missed. Alternatively, using advanced tools like Grammarly is a better option as it suggests tonality, sentence construction, etc.
• Review formatting: Check that the formatting of your article is consistent and that headings, subheadings, and lists are properly formatted.
• Have someone else review it: Ask someone else to review your article for errors and mistakes. A fresh set of eyes can often catch errors you may need to catch.
• Edit and revise: Once you’ve completed the proofreading process, make any necessary edits and revisions to improve the clarity and flow of your article.

By simply prompting ChatGPT to proofread the blog, the AI text generator will analyze the text and identify spelling and grammar mistakes:

“Could you please proofread this article for any grammatical errors and highlight the necessary revisions: (copy-paste the blog).”

Although it’s ironic to ask ChatGPT to proofread the output, the AI itself generated. However, as humans are prone to errors, so is the AI. ChatGPT came up with some suggestions for improvements:

Step 4: Plagiarism Check 

While ChatGPT can assist in creating unique and engaging content, it is not specifically designed to conduct plagiarism checks. However, it can be used to rewrite plagiarized content and make it unique. If you have content you suspect may be plagiarized, you can input it as a prompt into ChatGPT and ask it to rephrase the content uniquely. 

For instance, let’s say you have a sentence you suspect may be plagiarized: “Digital marketing necessitates content creation.” ChatGPT can be used to rephrase this sentence uniquely without changing the context.

Inputting the sentence into ChatGPT and asking it to rephrase it may generate a result such as: “Creating valuable content is a crucial aspect of any digital marketing strategy.” 

This sentence conveys the same message as the original, but it has been rephrased in a way that makes it unique and original.

Here’s a prompt I regularly refer to when leveraging ChatGPT for rewriting plagiarized content:

“Hi ChatGPT, 

Can you please rewrite the following sentences to make them unique and avoid plagiarism?

Make sure you don’t change their original context and meaning: {insert your plagiarized content}

Thank you.”

Parting Thoughts

As a content creator who has used ChatGPT extensively, I can confidently say this AI tool is a game-changer. It has not only assisted me in generating informative and engaging content but has also helped me maintain consistency in tone and style. The ability to proofread my content has also been a huge help, ensuring that my final product is polished and error-free.

However, I do acknowledge that there are areas where ChatGPT can miss the mark. For instance, the suggested search volume keywords may only be sometimes accurate. But overall, the benefits of using ChatGPT far outweigh any shortcomings.

I see ChatGPT more as an assistant than as a threat. As a content creator, I believe this tool can enhance my creativity and efficiency rather than replace me entirely. That said, I anticipate a pivotal moment for the content marketing industry when ChatGPT will be ready to replace content writers. This is where Concurate comes in. 

We can leverage ChatGPT and other tools to create compelling content that resonates with our client’s audiences. Ready to ride the wave of innovation in content creation? Subscribe to our newsletter to fuel your content marketing campaigns.

Repurposing blogs, although a no-brainer, is hard!

But with ChatGPT, it seems pretty doable.

Ultimately, it is about munching the information and presenting it differently.

Right?

However, it may be more challenging than it sounds. After all, it is an AI; it requires training to prepare quality content.

Just like a seasoned writer trains to create quality content by accruing knowledge and practicing.

The advantage of ChatGPT is it can learn way too fast; all you need to do is – present ChatGPT with the correct prompts.

I brought in my social media expertise to create killer ChatGPT prompts for you.                                                                                  

Time to dive deep!

Best Practices for Utilizing ChatGPT to Create LinkedIn Posts & Twitter Posts

• Be more specific with inputs.

The quality of the outputs is directly related to the quality of the inputs. Garbage in, garbage out.

Being specific with your inputs when using ChatGPT is vital in ensuring that it produces satisfactory outputs.

The inputs you give to ChatGPT should:

• Define a clear goal for the output you want from ChatGPT 
• Provide specific information related to your aim, like blog URL
• Use complete sentences or phrases in your inputs
• Provide context and additional information if needed

For example, if you need a short and crisp hook for your post with certain word limits, tone, and keywords. Mention it all. 

• Add sufficient context

ChatGPT undergoes training for text data but lacks human-like intuition.ChatGPT’s ability to interpret context is different from that of humans. Without context, ChatGPT may generate outputs that are not tailored to your specific needs and may not resonate with your audience.

Remember to, 

• Define the purpose and goal of repurposing the old blog content
• Identify the target audience for the social media posts
• Specify the social media platform where you will share the posts
• Provide clear and specific instructions on the tone, style, and format of the social media posts
• Use relevant and precise keywords or phrases related to the repurposed content
• Provide additional context if necessary, such as the intended call-to-action or marketing message
• Verify the accuracy and relevance of the outputs and adjust the context as needed.

For example;

• Provide necessary information around tone and format

The style and structure of social media posts significantly impact how your audience perceives your brand and message.

Providing necessary information around tone and format can also ensure the generated outputs are consistent with your overall marketing strategy. 

Using the same tone and format consistently can strengthen your brand message and make it simpler for your audience to identify and interact with your content.

For example,

• Rewrite the content to eliminate generality. 

The “Regenerate the Response” button on ChatGPT can help eliminate generality in the generated text. Sometimes, the model may produce too vague or broad responses creating difficulties in furnishing precise and valuable information.

ChatGPT Prompt for LinkedIn Posts

Presented below are the best practices for preparing LinkedIn posts, the ones we gathered after studying these 5 Brands Acing LinkedIn B2B Marketing Strategies:

1. Write in the first person

2. Use short sentences of 3 to 10 words

3. Add a catchy hook that hits pain points or sparks curiosity

4. Write in a conversational tone

5. Use bullet points for better readability

6. Add emojis for better engagement

6. Add a clear call-to-action

7. Provide main actionable content within the post

8. For bonus information, direct the user to a blog

9. Restrict the word limit of the post to 150 words

10. Add a one-liner to find the link to the blog in the comments

11. Add relevant hashtags for better discoverability

I prepared a ChatGPT prompt using these best practices to repurpose this blog post – Three Content Ideas for Forbes to Fuel Your Thought Leadership Campaign, into a LinkedIn post. Although ChatGPT can take the URL as input, I recommend feeding the blog content as text to ChatGPT for better results. 

Here is what the prompt looked like:

Prepare an engaging LinkedIn post based on this blog post – “<<PASTE THE BLOG>>”

• Keep the word count up to 150.
• Write the post in the first person
• Write for the Forbes Council members whose articles were rejected by editors for being promotional rather than educational

• Write in a conversational tone.
• Keep the articulation professional
• Offer actionable content within the post.
• Present the three content ideas in the post exactly as given in the blog with a crisp subheading and two-sentence explanation Keep the hook catchy and short that addresses pain points or sparks curiosity

• Keep the sentences short 3 to 10 words
• Add emojis for better engagement.
• The author of the post is a content writer at a marketing agency who has ghostwritten dozens of articles on Forbes.
• Keep the CTA to read the complete article for bonus tips to impress editors at Forbes.
• Add a one-liner to find the link to the blog in the comments
• Add 3 relevant hashtags for better discoverability.

Here is the LinkedIn post created by ChatGPT:

ChatGPT Prompt for Tweets

ChatGPT is quite good at creating Tweets. Here is a sample prompt and result for you:

Write an engaging tweet to distribute this blog post “https://concurate.com/saas-growth-hacks/”,

• Keep the hook catchy
• Hit the pain-point
• Add the blog link in the tweet

ChatGPT Prompts for Twitter Threads

In case you are not familiar, Twitter threads are a series of related tweets posted by a user on Twitter. The tweets are linked cohesively to create a coherent and sequential message, often used to share longer-form content, stories, or discussions that are unable to convey in a single tweet.

To make Twitter threads more engaging:

• When you start a Twitter thread, ensure that your first tweet hooks your audience’s attention because it will likely be the first one they see in their feeds and may retweet. Instead of revealing too much information, aim to create interest and intrigue using a teasing tone.

• While adding further tweets, make sure your tweets flow cohesively and lead to a satisfying conclusion. Break your content into bite-sized chunks that are easy to read and follow. Incorporate humor, storytelling, or personal anecdotes to make your content relatable and engaging.

• Use hashtags to increase the visibility of your tweets and reach a wider audience. Engage with your audience by asking questions, soliciting feedback, or encouraging them to share their stories.

Here is the ChatGPT prompt I used to prepare a Twitter thread for the same blog post I used for creating a LinkedIn post:

Write a Twitter Thread from the blog – “<<PASTE THE BLOG>>“

• Write in the first person
• Keep the word limit of all the posts to a maximum of 45 words strictly
• Write for the Forbes Council members whose articles were rejected by editors for being

promotional rather than educational 

• Use strong verbs and skip the adjectives and adverbs.
• The First tweet should serve as a catchy hook to grab the audience’s attention
• The following tweets must come in series and must list all 3 content ideas in separate tweets in one sentence
• The last tweet must give a relevant conclusion
• Be ultra-specific and simple in language Add a tweet number before each tweet
• Use short sentences of 3 to 10 words
• Write in a casual and conversational tone
• Add emojis for better engagement
• The author of the post is a content writer at a marketing agency who has ghostwritten dozens of articles on Forbes
• The last tweet must also have a clear CTA to read the complete article

Here is the Twitter thread created by ChatGPT:

Bonus: Here is a video on how to craft compelling Twitter hooks.

Parting Thoughts

We need to craft the ChatGPT prompts cautiously; however, with more training, repurposing blog content into LinkedIn and Twitter posts would be possible with one-liner ChatGPT prompts. I am hopeful!

To err is human; to err is AI too :). So, it is better to review the posts created by ChatGPT carefully before publishing. 

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