What is a Buyer Persona?
Buyer Persona is a sketch of person who is most likely to buy your product/service.
Do you want to be “Noise” or “Signal”?
If you sell age-defying cream, and your facebook ad appears in feed of a young lady in her 20s.
You would come across just as noise to her ( Age matters 😉 ).
Hence, it’s important to have a clear understanding of who your potential customer is.
Why should you create a Buyer Persona?
To streamline your lead generation, cold outreach, social media ad efforts.
To keep everybody in the team on same page as far as potential customer is concerned.
To reach the decision maker who has the power to buy your product/service.
How can you create a buyer persona?
Following attributes can help you create one.
- Web Presence
Based on your product/service, you may wish to add/remove attributes from the list above.
Also, it depends, whether you have enough customer data or not.
If you have enough customer data, you can use that to fill the values for attributes listed in template.
And, if you do not have enough customers yet, create one with your understanding and gradually upgrade it.
Buyer Persona Template
Yesterday, I underwent a training on “Digital Marketing Acceleration Bootcamp”
The training was conducted by Anna Rehermann from The Elemental Academy.
Anna is a wonderful instructor and the session was very interactive.
I attended the course because its always good to keep yourself updated.
Besides, somebody else’s perspective might be better than yours.
Happiness for me is to share every interesting thing I learn.
So here I am, once again, to share it all with you.
In the class, Anna shared a wonderful template to create buyer persona.
She suggested a platform by the name Xtensio to create one.
Here is how the template looks like:
Buyer Persona | Concurate
Here is how we created one for ourselves at Concurate.
We did a little tweaking in sections in order to customise it for us.
You can do it too!
If at all, the persona described above resonates with you, do subscribe to our newsletter and we promise not to be noise for you!